---
title: "Liquorice Toffee — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liquorice-toffee"
last_updated: "2026-07-31T21:54:12.564Z"
locale: en
meta:
description: "Niche score 46/100 · £70K/yr market · 56K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £70K/yr market · 56K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquorice Toffee — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **liquorice toffee**
**Skip it**
Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 16Conversion 91Competition 41Returns 100Price range 49Avg price 43Brand share 41Review moat 83Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****348.47**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.25–£28.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.20**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£70K**
£70K/yr · 56K searches
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, liquorice toffee is a £70K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquorice toffee market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£56K–£67K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **42%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**14%**
- Walkers Nonsuch48% - CandyRific12% - GROBITS7% - Candy Hive7% - Generic7% - Walkers5% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
2K2KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/liquorice-toffee/trend)
## **Top liquorice toffee search terms**
- **liquorice toffee**26K/yr-9.7%9.2% conv. - **walkers liquorice toffee**12K/yr-14.6%10.5% conv. - **licorice toffee**7K/yr-28.3%8.3% conv. - **liquorice toffees**8K/yr-39.3%10.4% conv. - **toffee liquorice**3K/yr-12.7%7.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/liquorice-toffee/search-terms)
## **Top liquorice toffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Walkers Nonsuch Liquorice Toffee 1.25 kg Jar**Walkers Nonsuch**£12.01**4.8★3,920 rev](https://www.amazon.co.uk/dp/B00S19DEGY) [2**Walkers Nonsuch Liquorice Toffees (150g) - Pack of 2**Walkers Nonsuch**£6.25**4.7★642 rev](https://www.amazon.co.uk/dp/B00XN531KK) [3**Candy Walkers Liquorice Toffee Packet 1 kg**CandyRific**£10.31**4.7★182 rev](https://www.amazon.co.uk/dp/B07DBP8LD6) [4**Liquorice Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats**GROBITS**£10.57**4.8★6 rev](https://www.amazon.co.uk/dp/B0GXL1X299) [5**Liquorice Toffees Gift Jar 425g Original Liquorice Toffees Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour**Candy Hive**£10.78**4.0★8 rev](https://www.amazon.co.uk/dp/B0DNMYFY3X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Liquorice Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats**GROBITS**£10.57**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GXL1X299) [**Walkers Nonsuch Liquorice Toffee 500g Bag Resealable Pouch Toffees Sweets**Walkers Nonsuch**£13.06**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GQNNQW8T) [**WALKERS NONSUCH Liquorice Toffees Traditional British Chewy Sweets Rich Liquorice Flavour Individually Wrapped 150g 2 Pack**TG Connect Online**£8.12**12 rev7mo ago](https://www.amazon.co.uk/dp/B0G6X7GGLV) [**Liquorice Toffee Letterbox Gift Box | 3 x 100g Bars + 9 Chews | Traditional British Sweets | Gift for Birthdays Fathers Day Christmas**Strawberry Ledge**£8.31**9 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ495GB3) [**Walkers Nonsuch Liquorice Toffee 250g Bag Resealable Pouch Toffees Sweets**Generic**£7.50**22 rev1y ago](https://www.amazon.co.uk/dp/B0FGJT8672)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liquorice Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats**GROBITS**£10.57**4.8★**▲ 393%**](https://www.amazon.co.uk/dp/B0GXL1X299) [**Liquorice Toffees Gift Jar 425g Original Liquorice Toffees Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour**Candy Hive**£10.78**4.0★**▲ 212%**](https://www.amazon.co.uk/dp/B0DNMYFY3X) [**Walkers Nonsuch Liquorice Toffee 500g Bag Resealable Pouch Toffees Sweets**Walkers Nonsuch**£13.06**5.0★**▲ 178%**](https://www.amazon.co.uk/dp/B0GQNNQW8T) [**TinTastic Walkers Nonsuch Liquorice Toffee British Confectionery Metal Tin 420g Individually Wrapped Pieces Gluten-Free**TinTastic**£12.53**5.0★**▲ 109%**](https://www.amazon.co.uk/dp/B0FCDB71D7) [**WALKERS NONSUCH Liquorice Toffees Traditional British Chewy Sweets Rich Liquorice Flavour Individually Wrapped 150g 2 Pack**TG Connect Online**£8.12**4.9★**▲ 25%**](https://www.amazon.co.uk/dp/B0G6X7GGLV)
**~~View all trending →~~**
## **What buyers say about liquorice toffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**43%
*“Absolutely delicious”*
**Sweetness**20%
*“Lovely sweets”*
**Flavor**7%
*“Great flavour”*
**Ease Of Chewing/Swallowing**5%
*“Heaven in a chew”*
**Value For Money**5%
*“They were worth the money”*
**Alcohol Flavor**4%
*“gorgeous liquorice toffees”*
**Quality-Overall**4%
*“Great quality”*
**Gifting Purpose**3%
*“this made a great gift”*
**Soft Feel**2%
*“Smooth & creamy”*
**Freshness**1%
*“Freshness of product”*
### **What buyers complain about **
**Advertised Vs Actual Product**25%
*“Picture misleading”*
**Durability**19%
*“Did not last long”*
**Value For Money**19%
*“Very expensive”*
**Ease Of Chewing/Swallowing**6%
*“they take some chewing”*
**Sweetness**6%
*“full of sugar”*
## **Common questions**
- **Is liquorice toffee profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the liquorice toffee niche?**
- 11 brands and 48 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in liquorice toffee?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for liquorice toffee peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the liquorice toffee niche?**
- Listings span £1.25–£28.29; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.
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