---
title: "Liquorice Sticks — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liquorice-sticks"
last_updated: "2026-07-31T21:55:23.380Z"
locale: en
meta:
description: "Niche score 54/100 · £56K/yr market · 78K searches/yr · £9.66 avg price. A small market ($56K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £56K/yr market · 78K searches/yr · £9.66 avg price. A small market ($56K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Liquorice Sticks — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **liquorice sticks**
**Worth a look**
Shows low returns (0.0%), but a small market ($56K/yr) keeps it on the watch list.
Market size 14Growth 16Conversion 77Competition 62Returns 100Price range 34Avg price 31Brand share 68Review moat 81Quality gap 83
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****389**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.15–£22.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.66**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£56K**
£56K/yr · 78K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, liquorice sticks is a £56K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquorice sticks market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£58K–£77K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **55%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**29%**
- Bassett's14% - Generic14% - Barratt14% - Berrymans13% - STOCKLEY'S SINCE 191810% - Spice Mart6%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -18.6% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/liquorice-sticks/trend)
## **Top liquorice sticks search terms**
- **liquorice sticks**44K/yr-24.0%5.1% conv. - **hard liquorice sticks**12K/yr-18.6%8.4% conv. - **liquorice wands**7K/yr-5.5%2.5% conv. - **hard liquorice**7K/yr-3.3%5.3% conv. - **licorice sticks**4K/yr+1.5%5.8% conv. - **bassetts liquorice sticks**5K/yr-20.3%8.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/liquorice-sticks/search-terms)
## **Top liquorice sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£7K16%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barratt Bassetti Hard Sticks 75 Count (Pack of 1)**Barratt**£20.67**4.6★4,008 rev](https://www.amazon.co.uk/dp/B00718DP6U) [2**15 Liquorice Sticks - Hard Liquorice Sticks - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£8.51**4.5★22 rev](https://www.amazon.co.uk/dp/B0D3F9RGH1) [3**Bassetti: Liquorice Sticks - 15**Bassett's**£8.69**4.3★795 rev](https://www.amazon.co.uk/dp/B01MD0HK90) [4**Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing**STOCKLEY'S SINCE 1918**£8.84**4.3★371 rev](https://www.amazon.co.uk/dp/B0DCZP7PW2) [5**Bassetti Hard Liquorice Sticks x 13**Generic**£9.04**4.0★32 rev](https://www.amazon.co.uk/dp/B0F1LZX8WJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Liquorice 250g**by Amazon**£1.15**331 rev8mo ago](https://www.amazon.co.uk/dp/B0FFN6CGV3) [**Hard Liquorice Sticks x15 Classic Retro Sweets with Rich Flavour Traditional Chewy Black Licorice Candy Vegan & Halal Sweets Old Fashioned British Confectionery for Candy Lovers & Gifting**MyCandyShop**£8.24**76 rev1y ago](https://www.amazon.co.uk/dp/B0FFNDYT2W) [**Hard Liquorice Sticks 75 Count By Monmore Confectionery**Generic**£21.94**205 rev1y ago](https://www.amazon.co.uk/dp/B0DMK9TNNP) [**Liquorice | Licorice Dried Root Sticks | Jethimadh Sticks Premium by Spice Planet 25g-1.9kg (25 Grams)**Spice Planet**£2.92**109 rev1y ago](https://www.amazon.co.uk/dp/B0DFWX74NV) [**Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing**STOCKLEY'S SINCE 1918**£8.84**371 rev1y ago](https://www.amazon.co.uk/dp/B0DCZP7PW2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barratt Hard Liquorice Sticks x 10**Tingo**£6.16**2.0★**▲ 510%**](https://www.amazon.co.uk/dp/B09TG3L439) [**15 Liquorice Sticks - Hard Liquorice Sticks - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£8.51**4.5★**▲ 507%**](https://www.amazon.co.uk/dp/B0D3F9RGH1) [**Barratt Hard Liquorice Sticks x 15**Tingo**£7.97**5.0★**▲ 495%**](https://www.amazon.co.uk/dp/B09TG45FKT) [**Liquorice Root Sticks 100g by Manor Springs**MANOR SPRINGS**£7.11**3.8★**▲ 189%**](https://www.amazon.co.uk/dp/B09PHVYXHC) [**Taveners Soft Eating Black Liquorice Sweets Bag (165g per pack) Pack of 4**Taveners**£6.87**4.6★**▲ 130%**](https://www.amazon.co.uk/dp/B0CSDZLH79)
**~~View all trending →~~**
## **What buyers say about liquorice sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Fantastic tasting treat”*
**Value For Money**13%
*“Great value”*
**Quality-Overall**10%
*“Premium quality”*
**Flavor**7%
*“Great flavour”*
**Ease Of Chewing/Swallowing**5%
*“Hard enough to chew”*
**Sweetness**4%
*“naturally sweet”*
**Alcohol Flavor**3%
*“Excellent liquorice”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Gifting Purpose**2%
*“Lovely Christmas present”*
**Soft Feel**2%
*“Nice hard liquorice”*
### **What buyers complain about **
**Taste-Overall**30%
*“No taste”*
**Hard Feel**15%
*“Rock hard and inedible”*
**Flavor**7%
*“No real flavour”*
**Ease Of Chewing/Swallowing**6%
*“a bit chewy”*
**Quality-Overall**5%
*“Cheap and nasty”*
**Size-Overall**4%
*“large bags”*
**Advertised Vs Actual Product**4%
*“Not like photo”*
**Stale/Rotten/Spoiled**3%
*“Total rip off”*
**Value For Money**2%
*“Complete waste of money”*
**Moist/Dry**2%
*“Too dry”*
## **Common questions**
- **Is liquorice sticks profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the liquorice sticks niche?**
- 19 brands and 64 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in liquorice sticks?**
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Flavor. The return rate is 0.0%.
- **When does demand for liquorice sticks peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the liquorice sticks niche?**
- Listings span £1.15–£22.00; the average listing price is £9.66 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)