---
title: "Liquorice Papers — £115K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liquorice-papers"
last_updated: "2026-07-31T22:43:01.405Z"
locale: en
meta:
description: "Niche score 45/100 · £115K/yr market · 35K searches/yr · £14.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £115K/yr market · 35K searches/yr · £14.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquorice Papers — £115K/yr Amazon UK Niche (2026) - Flapen"
---
# **liquorice papers**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 30Conversion 100Competition 21Returns 100Price range 66Avg price 68Brand share 0Review moat 81Quality gap 21
**Conversion**
**Incredible****23.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****372.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.13**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.27–£37.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£115K**
£115K/yr · 35K searches
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, liquorice papers is a £115K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquorice papers market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£85K–£113K**
- units × avg price
- **Conversion rate**
- **23.1%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Rizla76% - Zig Zag12% - Swan9% - SMK3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
900700Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/liquorice-papers/trend)
## **Top liquorice papers search terms**
- **liquorice papers**23K/yr+5.8%9.7% conv. - **rizla liquorice rolling papers**8K/yr+9.9%20.7% conv. - **liquorice rizla papers**5K/yr-8.7%19.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/liquorice-papers/search-terms)
## **Top liquorice papers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£46K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rizla Regular Liquorice Rolling Paper 10 Pack**Rizla**£5.61**4.7★993 rev](https://www.amazon.co.uk/dp/B004081LHE) [2**Rizla Regular Liquorice Paper 50 Packs**Rizla**£21.21**4.8★730 rev](https://www.amazon.co.uk/dp/B00BG4R5AW) [3**Rizla Regular Liquorice Rolling Paper Pack Of 20 Booklets**Rizla**£11.18**4.7★586 rev](https://www.amazon.co.uk/dp/B00BG4RXGI) [4**ZIG-ZAG LIQUORICE flavour GUMMED Rolling Paper box of 50**Zig Zag**£15.93**4.8★314 rev](https://www.amazon.co.uk/dp/B005G415HW) [5**Rizla liquorice rolling paper regular full box of 100 booklets**Rizla**£37.84**4.8★537 rev](https://www.amazon.co.uk/dp/B00CH0GCGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rizla Regular Liquorice Paper 50 Packs**Rizla**£21.21**730 rev4y ago](https://www.amazon.co.uk/dp/B00BG4R5AW) [**3 booklets - Rizla Rich Liquorice Regular 70mm Thick Rolling Paper**Rizla**£3.27**196 rev5y ago](https://www.amazon.co.uk/dp/B08YGX2KG4) [**SMK Liquorice Rolling Paper Standard Box of 50 Booklets**SMK**£15.10**51 rev10y ago](https://www.amazon.co.uk/dp/B01N19KFJQ) [**Rizla Regular Liquorice Rolling Paper Pack Of 25 Booklets**Rizla**£10.78**84 rev12y ago](https://www.amazon.co.uk/dp/B00JKTHYHY) [**Rizla liquorice rolling paper regular full box of 100 booklets**Rizla**£37.84**537 rev13y ago](https://www.amazon.co.uk/dp/B00CH0GCGC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SMK Liquorice Rolling Paper Standard Box of 50 Booklets**SMK**£15.10**4.7★**▲ 246%**](https://www.amazon.co.uk/dp/B01N19KFJQ) [**Rizla Regular Liquorice Rolling Paper Pack Of 25 Booklets**Rizla**£10.78**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B00JKTHYHY) [**3 booklets - Rizla Rich Liquorice Regular 70mm Thick Rolling Paper**Rizla**£3.27**4.4★**▲ 12%**](https://www.amazon.co.uk/dp/B08YGX2KG4) [**Rizla liquorice rolling paper regular full box of 100 booklets**Rizla**£37.84**4.8★**▲ 11%**](https://www.amazon.co.uk/dp/B00CH0GCGC) [**Swan Liquorice Cigarette Rolling Papers - 10 packets**Swan**£5.09**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B0040A2568)
**~~View all trending →~~**
## **What buyers say about liquorice papers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Excellent Product”*
**Value For Money**27%
*“Worth buying in bulk as it's cheaper”*
**Advertised Vs Actual Product**16%
*“Ok. They will do the job”*
**Portability**6%
*“The 50 pk box is so handy for travelling”*
**Noise Level**6%
*“Great little dvd player and absolutely silent”*
**Color**6%
*“like the colour”*
**Ease Of Use**3%
*“more convenient than buying individually in a convenience store”*
**Taste-Overall**3%
*“They taste very nice”*
### **What buyers complain about **
**Value For Money**50%
*“This actually makes the cigerette papers quite expensive”*
**Taste-Overall**17%
*“Don't taste of liquorice”*
**Jamming/Clogging**8%
*“Plus the gum does not remain stuck so half way through a cigarette they unwind”*
**Thickness**8%
*“compared to my last purchase of identical ones these are wafer thin”*
**Adhesion/Stickiness**8%
*“Never had them sticking together”*
### **Top return reasons **
**Value For Money**25%
**Taste-Overall**25%
**Quality-Overall**25%
**Adhesion/Stickiness**25%
## **Common questions**
- **Is liquorice papers profitable to sell on Amazon United Kingdom?**
- The niche generates £115K/yr across 10 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the liquorice papers niche?**
- 4 brands and 45 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in liquorice papers?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Jamming/Clogging. The return rate is 0.0%.
- **When does demand for liquorice papers peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the liquorice papers niche?**
- Listings span £3.27–£37.84; the average listing price is £14.13 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.
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