---
title: "Liquorice Flyers — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liquorice-flyers"
last_updated: "2026-07-31T21:55:29.575Z"
locale: en
meta:
description: "Niche score 39/100 · £51K/yr market · 57K searches/yr · £8.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £51K/yr market · 57K searches/yr · £8.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquorice Flyers — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **liquorice flyers**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 18Conversion 89Competition 21Returns 100Price range 46Avg price 24Brand share 4Review moat 75Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****519.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.36–£25.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.52**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£51K**
£51K/yr · 57K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, liquorice flyers is a £51K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquorice flyers market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£51K–£68K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- STOCKLEY'S SINCE 191863% - PEZ21% - Krazy Kandi7% - Hippowarehouse5% - Baking Friends2% - chocola2%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -13.4% search growth over the last 90 days.
2K2KSpike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/liquorice-flyers/trend)
## **Top liquorice flyers search terms**
- **liquorice flyers**27K/yr-16.2%10.9% conv. - **flyers**11K/yr+12.4%4.6% conv. - **flyers liquorice sticks**13K/yr-27.2%13.2% conv. - **licorice flyers**6K/yr-16.8%11.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/liquorice-flyers/search-terms)
## **Top liquorice flyers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing**STOCKLEY'S SINCE 1918**£8.84**4.3★371 rev](https://www.amazon.co.uk/dp/B0DCZP7PW2) [2**FLYERS Liquorice with Fruit Crystal Centre 40 Pieces**PEZ**£8.62**4.6★5,055 rev](https://www.amazon.co.uk/dp/B004SGFN0Y) [3**Flyers - Giant Cherry Liquorice Sticks 40 Count Carton**STOCKLEY'S SINCE 1918**£7.86**4.4★79 rev](https://www.amazon.co.uk/dp/B0DCZM4PJL) [4**Flyers - Liquorice Sticks 3 x 75g Letterbox Pack**STOCKLEY'S SINCE 1918**£2.36**4.3★6 rev](https://www.amazon.co.uk/dp/B09BJMBSS8) [5**Flyers Giant Sour Liquorice Sticks Carton - 40 Sticks | Extra Tangy & Sour Sweets | Bulk Pack for Parties & Snacking**STOCKLEY'S SINCE 1918**£7.97**4.4★115 rev](https://www.amazon.co.uk/dp/B075MRS9GW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Liquorice Flyers 40 Piece Box Fruit Flavour Centre Chewy Sticks | Retro Sweetshop Favourites | 40 Count Sharing Box Professionally Packed for Freshness**Krazy Kandi**£8.95**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GPY1QGKQ) [**Giant Sour Liquorice Flyers 40 Pieces Box | Retro Tangy Sherbet Filled Sticks | Bulk Catering Display Pack for Parties and Gifting**Krazy Kandi**£8.48**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GPY38C4X) [**Flyers - Liquorice Sticks 3 x 75g Letterbox Pack**STOCKLEY'S SINCE 1918**£2.36**6 rev8mo ago](https://www.amazon.co.uk/dp/B09BJMBSS8) [**Flyers - Mixed Flavour Letterbox Pack 3 x 75g**STOCKLEY'S SINCE 1918**£4.02**14 rev8mo ago](https://www.amazon.co.uk/dp/B09BJKDZJ4) [**Hippowarehouse Leaflet Personalised Flyer Upto 1000 Flyers Custom Advertising Material Customisable A5 Door letterbox Company Logo Business**Hippowarehouse**£25.81**114 rev1y ago](https://www.amazon.co.uk/dp/B0DZJ2Q9G9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flyers - Liquorice Sticks 3 x 75g Letterbox Pack**STOCKLEY'S SINCE 1918**£2.36**4.3★**▲ 298%**](https://www.amazon.co.uk/dp/B09BJMBSS8) [**Flyers - Mixed Flavour Letterbox Pack 3 x 75g**STOCKLEY'S SINCE 1918**£4.02**4.5★**▲ 285%**](https://www.amazon.co.uk/dp/B09BJKDZJ4) [**Red Liquorice Flyers 40 Piece Box Fruit Flavour Centre Chewy Sticks | Retro Sweetshop Favourites | 40 Count Sharing Box Professionally Packed for Freshness**Krazy Kandi**£8.95**3.9★**▲ 175%**](https://www.amazon.co.uk/dp/B0GPY1QGKQ) [**Giant Sour Liquorice Flyers 40 Pieces Box | Retro Tangy Sherbet Filled Sticks | Bulk Catering Display Pack for Parties and Gifting**Krazy Kandi**£8.48**5.0★**▲ 126%**](https://www.amazon.co.uk/dp/B0GPY38C4X) [**Liquorice Flyers sticks - Liquorice with fruit flavour crystal centres - 3 packs of 7 nostalgic retro sweet treat vegan**Baking Friends**£6.74**5.0★**▲ 38%**](https://www.amazon.co.uk/dp/B0GBYPMLFY)
**~~View all trending →~~**
## **What buyers say about liquorice flyers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Sweet treat”*
**Quality-Overall**21%
*“These flyers are a good quality for the price”*
**Value For Money**12%
*“Worth the money”*
**Sweetness**8%
*“Great price for a sweet product”*
**Gifting Purpose**5%
*“Lovely Christmas present”*
**Advertised Vs Actual Product**4%
*“Item as described”*
**Flavor**2%
*“Great value for money, amazing flavour”*
**Ease Of Chewing/Swallowing**2%
*“nicely chewy the crystals are very tasty”*
**Print Quality**2%
*“great prints”*
**Freshness**2%
*“The product was delivered on time and as advertised and the flyers were all fresh and delicious and not ancient stock”*
### **What buyers complain about **
**Hard Feel**25%
*“Rock hard and inedible”*
**Flavor**10%
*“Rock hard and flavourless”*
**Taste-Overall**10%
*“Taste stale wouldnt recommend”*
**Stale/Rotten/Spoiled**8%
*“the overall taste is stale even the fruit crystals inside taste odd”*
**Ease Of Chewing/Swallowing**6%
*“Chewy”*
**Durability**4%
*“Rock solid inedible dropped one on floor and it shattered”*
**Quality-Overall**4%
*“Very hard poor quality”*
**Sour**3%
*“my only criticism is that the sherbet could do with being a lot more sour”*
**Value For Money**3%
*“feel more expensive than they were”*
**Indigestion**3%
*“They cannot be good for the digestion”*
## **Common questions**
- **Is liquorice flyers profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the liquorice flyers niche?**
- 6 brands and 35 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in liquorice flyers?**
- Top complaints mined from reviews: Hard Feel, Flavor, Taste-Overall. The return rate is 0.0%.
- **When does demand for liquorice flyers peak?**
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the liquorice flyers niche?**
- Listings span £2.36–£25.81; the average listing price is £8.52 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.
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