---
title: "Liquorice Chocolate — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liquorice-chocolate"
last_updated: "2026-07-31T22:46:59.772Z"
locale: en
meta:
description: "Niche score 46/100 · £79K/yr market · 120K searches/yr · £12.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £79K/yr market · 120K searches/yr · £12.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquorice Chocolate — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **liquorice chocolate**
**Skip it**
Soft demand (-18.3% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 16Conversion 61Competition 53Returns 100Price range 38Avg price 54Brand share 42Review moat 87Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****251.2**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.49**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£1.15–£23.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£79K**
£79K/yr · 120K searches
**Growth**
**Bad****-18.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, liquorice chocolate is a £79K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquorice chocolate market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£75K–£100K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **32%**
- **Out of stock**
- **18.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**16%**
- LAKRIDS BY BÜLOW49% - Generic11% - Broadway candy8% - RJ's7% - Heavenly Sweets5% - Van Slooten4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/liquorice-chocolate/trend)
## **Top liquorice chocolate search terms**
- **lakrids by bulow**50K/yr-22.4%1.1% conv. - **lakrids**15K/yr-24.9%1.5% conv. - **chocolate liquorice**8K/yr-2.1%2.9% conv. - **lakrids by bulow liquorice**12K/yr-25.5%2.3% conv. - **my liquorice**4K/yr+24.3%0.6% conv. - **rjs liquorice**7K/yr-17.2%3.9% conv. - **gluten free liquorice**8K/yr-25.0%3.9% conv. - **liquorice hamper**6K/yr-5.5%4.0% conv. - **lakrids liquorice**4K/yr-2.9%2.4% conv. - **liquorice chocolate**6K/yr-27.1%2.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/liquorice-chocolate/search-terms)
## **Top liquorice chocolate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LAKRIDS BY BÜLOW - 1 - Sweet - 360g - Vegan Gourmet Liquorice from Denmark - Gluten Free Sweet Liquorice**LAKRIDS BY BÜLOW**£10.68**4.8★312 rev](https://www.amazon.co.uk/dp/B07MSLN85L) [2**LAKRIDS BY BÜLOW - 1 - Sweet - 150g - Vegan Gourmet Liquorice from Denmark - Gluten Free Sweet Liquorice**LAKRIDS BY BÜLOW**£6.62**4.4★469 rev](https://www.amazon.co.uk/dp/B07M7PS9NN) [3**RJs Soft Eating Licorice choc twists 280g**RJ's**£3.07**4.6★54 rev](https://www.amazon.co.uk/dp/B097BHZ2FT) [4**Darrell Lea Real Milk Chocolate Liquorice Bullets 204g Pack of 3**Broadway candy**£14.10**4.5★10 rev](https://www.amazon.co.uk/dp/B0FKN66HSX) [5**LAKRIDS BY BÜLOW - 3 - Red - 150g - Gourmet Liquorice from Denmark - Red Liquorice with Natural Fruit and Juice**LAKRIDS BY BÜLOW**£6.58**4.0★191 rev](https://www.amazon.co.uk/dp/B07MQG65G6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RJs Licorice Tall Sorts Nut Free Palm Oil Free Assorted Colours 70g**London Food Hall**£3.32**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1N8792N) [**RJs Licorice Variety Pack 4 x 280g | Original Raspberry Chocolate & Layered Liquorice | Soft Chewy Sweets | Assorted Liquorice Selection**Generic**£16.76**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZHM8HWN) [**Liquorice Sweets Multipack Soft Chewy Black Liquorice Candy Vegan & Gluten Free Snack No Artificial Colours or Flavours 2 x Bags (150g Each Pack) Bundle with Thank You Card**Generic**£9.14**3 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ8MT2SD) [**Liquorice Gift Box | Premium Licorice Selection Box with Allsorts | Sweets Hamper for Dad | Soft Black Liquorice Toffee | Traditional Sweet Gift Set | Fathers Day Hamper**A Amousa**£20.36**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY5W58F8) [**RJs Chocolate Licorice Twists 280g x 4 Pack | Soft Chewy Liquorice with Chocolate Flavour | Sweet Candy Sharing Bags | Multipack Treat**Generic**£16.16**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWV4YT21)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RJs Licorice Tall Sorts Nut Free Palm Oil Free Assorted Colours 70g**London Food Hall**£3.32**0.0★**▲ 346%**](https://www.amazon.co.uk/dp/B0H1N8792N) [**Liquorice Gift Box | Premium Licorice Selection Box with Allsorts | Sweets Hamper for Dad | Soft Black Liquorice Toffee | Traditional Sweet Gift Set | Fathers Day Hamper**A Amousa**£20.36**0.0★**▲ 345%**](https://www.amazon.co.uk/dp/B0GY5W58F8) [**RJs Chocolate Licorice Twists 280g x 4 Pack | Soft Chewy Liquorice with Chocolate Flavour | Sweet Candy Sharing Bags | Multipack Treat**Generic**£16.16**0.0★**▲ 344%**](https://www.amazon.co.uk/dp/B0GWV4YT21) [**Liquorice Sweets Multipack Soft Chewy Black Liquorice Candy Vegan & Gluten Free Snack No Artificial Colours or Flavours 2 x Bags (150g Each Pack) Bundle with Thank You Card**Generic**£9.14**4.6★**▲ 340%**](https://www.amazon.co.uk/dp/B0GZ8MT2SD) [**RJs Licorice Variety Pack 4 x 280g | Original Raspberry Chocolate & Layered Liquorice | Soft Chewy Sweets | Assorted Liquorice Selection**Generic**£16.76**5.0★**▲ 336%**](https://www.amazon.co.uk/dp/B0GZHM8HWN)
**~~View all trending →~~**
## **What buyers say about liquorice chocolate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Great faithful taste”*
**Value For Money**10%
*“Good value for money”*
**Flavor**9%
*“Nice flavor”*
**Quality-Overall**7%
*“Great selection, good presentation”*
**Sweetness**5%
*“The sweets themselves are amazing, they taste, like the real old-fashioned liquorice sweets”*
**Gifting Purpose**4%
*“Attractive Gift”*
**Alcohol Flavor**4%
*“the best soft liquorice Ive ever tasted”*
**Nutritional Content**4%
*“Generous portion in each bag and very tasty”*
**Ease Of Chewing/Swallowing**2%
*“Easy to chew tasty”*
**Ease Of Use**1%
*“Smarty”*
### **What buyers complain about **
**Taste-Overall**17%
*“Not tasty”*
**Value For Money**12%
*“expensive”*
**Size-Overall**9%
*“large bags”*
**Hard Feel**8%
*“Not as soft as I expected”*
**Flavor**4%
*“No real flavour”*
**Advertised Vs Actual Product**4%
*“These are nothing like photo”*
**Quality-Overall**4%
*“Cheap Version”*
**Storage Temperature**4%
*“Dont know if the box was stored somewhere warm”*
**Sweetness**4%
*“not as keen on the sweets recipe though”*
**Ease Of Chewing/Swallowing**3%
*“like chewing rubber”*
## **Common questions**
- **Is liquorice chocolate profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 25 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the liquorice chocolate niche?**
- 13 brands and 18 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in liquorice chocolate?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for liquorice chocolate peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the liquorice chocolate niche?**
- Listings span £1.15–£23.60; the average listing price is £12.49 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.
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