---
title: "Liquorice Allsorts — £240K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liquorice-allsorts"
last_updated: "2026-07-31T21:08:15.681Z"
locale: en
meta:
description: "Niche score 51/100 · £240K/yr market · 302K searches/yr. Prices mostly outside the sweet spot ($0.97–$13.93) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £240K/yr market · 302K searches/yr. Prices mostly outside the sweet spot ($0.97–$13.93) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Liquorice Allsorts — £240K/yr Amazon UK Niche (2026) - Flapen"
---
# **liquorice allsorts**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($0.97–$13.93) keeps it on the watch list.
Market size 45Growth 48Conversion 91Competition 18Returns 100Price range 0Avg price 20Brand share 21Review moat 75Quality gap 86
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****503.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+18.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£240K**
£240K/yr · 302K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£7.14**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£0.97–£13.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, liquorice allsorts is a £240K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquorice allsorts market data**
- **Units sold / yr**
- **50K–60K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£357K–£428K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**92%**
Top 20: 92%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Maynards Bassetts64% - Berrymans16% - --8% - Taveners6% - Sweetie Tooth3% - THE SWEET JAR CO.3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/liquorice-allsorts/trend)
## **Top liquorice allsorts search terms**
- **liquorice allsorts**206K/yr+19.6%12.1% conv. - **bassetts liquorice allsorts**28K/yr+7.5%10.9% conv. - **liquorice allsorts bassetts**25K/yr+16.7%13.8% conv. - **maynards**21K/yr+22.1%1.0% conv. - **maynards liquorice allsorts**12K/yr+15.2%12.8% conv. - **maynards sweets**5K/yr+64.2%0.4% conv. - **allsorts**4K/yr+20.8%12.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/liquorice-allsorts/search-terms)
## **Top liquorice allsorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£36K30%£72K45%£108K60%£144K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maynards Bassetts Allsorts Liquorice Sweets Gift Box 350 g (Pack of 1)**Maynards Bassetts**£2.33**4.6★640 rev](https://www.amazon.co.uk/dp/B0C7DHVFRN) [2**Original Liquorice Allsorts Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£10.26**4.2★1,109 rev](https://www.amazon.co.uk/dp/B07RYQNV6L) [3**Maynards Bassetts Liquorice Allsorts 350 g (Pack of 6)**--**£2.74**4.6★170 rev](https://www.amazon.co.uk/dp/B0BQNB6LNL) [4**Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£10.30**3.8★981 rev](https://www.amazon.co.uk/dp/B0BWYRKMWD) [5**sweets - liquorice allsorts - 1kg pk**Taveners**£8.14**4.1★650 rev](https://www.amazon.co.uk/dp/B003T2ZTUC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)**Maynards Bassetts**£1.10**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GN5MVXJD) [**Sweetie Tooth Premium Liquorice Allsorts 1kg Hamper Gift Box - Liquorice Allsorts Sweets for Birthday Easter Thank You Fathers Day Congratulations Christmas Valentines**Sweetie Tooth**£13.87**153 rev2y ago](https://www.amazon.co.uk/dp/B0D1YHHRQ1) [**Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.**THE SWEET JAR CO.**£7.75**51 rev2y ago](https://www.amazon.co.uk/dp/B0CQ8TL5N3) [**Maynards Bassetts Liquorice Allsorts Authentic Mix Sharing or Gifting Pack 350 g (Pack of 6)**Maynards Bassetts**£13.93**640 rev2y ago](https://www.amazon.co.uk/dp/B0CKLTNRDR) [**Maynards Bassetts Liquorice Allsorts Sweets Bag Assorted Liquorice Candies for Sharing 165 g (Pack of 1)**Maynards Bassetts**£0.97**640 rev3y ago](https://www.amazon.co.uk/dp/B0CCMWH8JG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)**Maynards Bassetts**£1.10**2.6★**▲ 368%**](https://www.amazon.co.uk/dp/B0GN5MVXJD) [**Maynards Bassetts Liquorice Allsorts 350 g (Pack of 6)**--**£2.74**4.6★**▲ 136%**](https://www.amazon.co.uk/dp/B0BQNB6LNL) [**Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.**THE SWEET JAR CO.**£7.75**3.9★**▲ 91%**](https://www.amazon.co.uk/dp/B0CQ8TL5N3) [**Maynards Bassetts Liquorice Allsorts Authentic Mix Sharing or Gifting Pack 350 g (Pack of 6)**Maynards Bassetts**£13.93**4.6★**▲ 62%**](https://www.amazon.co.uk/dp/B0CKLTNRDR) [**Maynards Bassetts Allsorts Liquorice Sweets Gift Box 350 g (Pack of 1)**Maynards Bassetts**£2.33**4.6★**— 9%**](https://www.amazon.co.uk/dp/B0C7DHVFRN)
**~~View all trending →~~**
## **What buyers say about liquorice allsorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Value for money”*
**Taste-Overall**22%
*“Good brand, tasty liquorice”*
**Sweetness**19%
*“Very good nice bag of sweets”*
**Quality-Overall**7%
*“good quality and easy to snack on”*
**Gifting Purpose**6%
*“Ideal gift”*
**Advertised Vs Actual Product**3%
*“as advertised”*
**Size-Overall**2%
*“Great size”*
**Ingredients-Overall**2%
*“In my opinion these are the best liquorice allsorts”*
**Soft Feel**2%
*“other brand is soft”*
**Flavor**1%
*“Nice flavour”*
### **What buyers complain about **
**Hard Feel**18%
*“hard when eated werent very nice”*
**Moist/Dry**14%
*“also slighty dry”*
**Taste-Overall**11%
*“Not tasty”*
**Quality-Overall**10%
*“Not very good quality”*
**Value For Money**8%
*“a little overpriced”*
**Stale/Rotten/Spoiled**7%
*“Rock hard tasted old”*
**Sweetness**6%
*“Not as overly sweet as others”*
**Size-Overall**4%
*“Very small tub”*
**Blend/Ratio**2%
*“Not a good mix”*
**Ease Of Chewing/Swallowing**2%
*“Product was stale/tough and chewy”*
## **Common questions**
- **Is liquorice allsorts profitable to sell on Amazon United Kingdom?**
- The niche generates £240K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the liquorice allsorts niche?**
- 5 brands and 59 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in liquorice allsorts?**
- Top complaints mined from reviews: Hard Feel, Moist/Dry, Taste-Overall. The return rate is 0.1%.
- **When does demand for liquorice allsorts peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the liquorice allsorts niche?**
- Listings span £0.97–£13.93; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.
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