---
title: "Liquid Smoke — £115K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liquid-smoke"
last_updated: "2026-07-31T21:53:21.172Z"
locale: en
meta:
description: "Niche score 39/100 · £115K/yr market · 92K searches/yr · £7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £115K/yr market · 92K searches/yr · £7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquid Smoke — £115K/yr Amazon UK Niche (2026) - Flapen"
---
# **liquid smoke**
**Skip it**
Prices mostly outside the sweet spot ($4.54–$14.06) — this niche doesn't clear our bar today.
Market size 27Growth 24Conversion 98Competition 13Returns 100Price range 0Avg price 22Brand share 16Review moat 36Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,940.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£115K**
£115K/yr · 92K searches
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.79**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£4.54–£14.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, liquid smoke is a £115K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid smoke market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£97K–£117K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**35**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**3%**
- Colgin49% - Stubbs21% - Wright's11% - Knorr Professional9% - Grillsmoke4% - Erbotech4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
3K2KSpike '24Holiday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/liquid-smoke/trend)
## **Top liquid smoke search terms**
- **liquid smoke**67K/yr-3.5%14.5% conv. - **liquid smoke for cooking**22K/yr+1.4%15.0% conv. - **liquid smoke vegan**3K/yr+8.9%15.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/liquid-smoke/search-terms)
## **Top liquid smoke products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colgin Liquid Smoke Natural Hickory 472 ml**Colgin**£6.77**4.5★5,935 rev](https://www.amazon.co.uk/dp/B000YOMRA8) [2**StubbS | Hickory Liquid Smoke | 1 x 148ml**Stubbs**£5.61**4.4★4,486 rev](https://www.amazon.co.uk/dp/B0011BPCVO) [3**COLGIN LIQUID SMOKE NATURAL HICKORY FLAVOUR 1 x 118 ml BOTTLE AMERICAN IMPORT**Colgin**£4.54**4.4★4,904 rev](https://www.amazon.co.uk/dp/B0005Z8NCM) [4**Knorr Professional Intense Flavours Deep Smoke Gluten Free and Vegan Liquid Smoke flavouring 400 ml**Knorr Professional**£6.96**4.2★38 rev](https://www.amazon.co.uk/dp/B0F3JJHRD7) [5**Wrights Liquid Smoke Hickory 103 milliliter**Wright's**£6.76**4.5★1,531 rev](https://www.amazon.co.uk/dp/B000R93KVA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Knorr Professional Intense Flavours Deep Smoke Gluten Free and Vegan Liquid Smoke flavouring 400 ml**Knorr Professional**£6.96**38 rev1y ago](https://www.amazon.co.uk/dp/B0F3JJHRD7) [**Erbotech Liquid Smoke Concentrated Food Additive Offers an Intense and Smoky Aroma to Your Dishes Ideal for BBQ Meat and Cheese Also Excellent for Vegetarians No GMO Vegan 30 ml**Erbotech**£8.88**623 rev2y ago](https://www.amazon.co.uk/dp/B0CP861GG7) [**Liquid Smoke for Cooking (148 ml x 2) - Stubbs Hickory Liquid Smoke for Cooking Vegan with Recipe Leaflet | Liquid Smoke Seasoning and for Flavouring | Ideal for Vegetarians and Vegans l Gluten-Free**Cucinada**£13.06**211 rev3y ago](https://www.amazon.co.uk/dp/B0BQH6RJ1Q) [**Stubbs Hickory Liquid Smoke 148ml**Stubbs**£4.84**4,481 rev6y ago](https://www.amazon.co.uk/dp/B07W8YDGVX) [**Liquid Smoke Hickory - Brand Grillstone - 100% Vegan Pur 100ml**Grillsmoke**£14.06**6,851 rev6y ago](https://www.amazon.co.uk/dp/B07D83JJG4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liquid Smoke Hickory - Brand Grillstone - 100% Vegan Pur 100ml**Grillsmoke**£14.06**4.5★**▲ 99%**](https://www.amazon.co.uk/dp/B07D83JJG4) [**Wrights Liquid Smoke - Mesquite 103ml**Wright's**£6.41**4.3★**▲ 19%**](https://www.amazon.co.uk/dp/B07HSVV9YL) [**Wrights Liquid Smoke Hickory 103 milliliter**Wright's**£6.76**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B000R93KVA) [**Colgin Liquid Smoke Natural Hickory 472 ml**Colgin**£6.77**4.5★**▲ 11%**](https://www.amazon.co.uk/dp/B000YOMRA8) [**Knorr Professional Intense Flavours Deep Smoke Gluten Free and Vegan Liquid Smoke flavouring 400 ml**Knorr Professional**£6.96**4.2★**— 1%**](https://www.amazon.co.uk/dp/B0F3JJHRD7)
**~~View all trending →~~**
## **What buyers say about liquid smoke**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**35%
*“Good natural flavour”*
**Taste-Overall**15%
*“Lovely Smokey taste to food”*
**Quality-Overall**10%
*“Excellent product”*
**Spiciness**8%
*“Put it on all my meat and makes it taste beautifully smoky and bbqd”*
**Advertised Vs Actual Product**8%
*“Works as it should”*
**Value For Money**8%
*“Value for money”*
**Smell**6%
*“Apart from that it smells fantastic”*
**Ingredients-Overall**3%
*“Overall, it's a convenient ingredient for achieving a barbecue-style taste at home”*
**Crispiness**1%
*“The Best Jerky Ever”*
**Natural Ingredients**1%
*“Good natural flavour”*
### **What buyers complain about **
**Taste-Overall**12%
*“hoping the apple would isngood”*
**Value For Money**11%
*“I think this is expensive for what it is”*
**Flavor**9%
*“It seems to be a typically American misunderstanding of flavours”*
**Smell**6%
*“it's not quite the right flavour or aroma”*
**Thickness**6%
*“Its ok I personally expected it to be a little bit thicker”*
**Functionality-Overall**6%
*“Does not work”*
**Instructions/User Manual/Troubleshooting**6%
*“Not enough instructions as to use”*
**Ingredients-Overall**6%
*“so dont go shaking the bottle over your pan - literally a drop or two may well be all you need. which means its not quite as extravagant an ingredient as it seems”*
**Bitter**6%
*“your food will be bitter if too much”*
**Quality-Overall**6%
*“So either fake or just bad quality”*
## **Common questions**
- **Is liquid smoke profitable to sell on Amazon United Kingdom?**
- The niche generates £115K/yr across 10 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the liquid smoke niche?**
- 7 brands and 35 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in liquid smoke?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for liquid smoke peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the liquid smoke niche?**
- Listings span £4.54–£14.06; the average listing price is £7.79 (sweet spot $15–$100). The average incumbent carries 2,940 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)