---
title: "Liquid Iv — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liquid-iv"
last_updated: "2026-07-31T21:53:31.617Z"
locale: en
meta:
description: "Niche score 44/100 · £42K/yr market · 53K searches/yr · £12.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £42K/yr market · 53K searches/yr · £12.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquid Iv — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **liquid iv**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 23Conversion 69Competition 24Returns 100Price range 52Avg price 55Brand share 26Review moat 89Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****224.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.63**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.21–£24.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£42K**
£42K/yr · 53K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, liquid iv is a £42K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid iv market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£38K–£51K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**8%**
- Myprotein69% - ViDrate7% - Optimum Nutrition5% - Revival Shots5% - Ben Coomber3% - Liquid I.V.3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -4.4% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/liquid-iv/trend)
## **Top liquid iv search terms**
- **watermelon electrolytes**11K/yr+9.1%3.3% conv. - **my protein electrolyte**7K/yr+35.3%5.1% conv. - **hyrox electrolytes**9K/yr-15.6%10.7% conv. - **myprotein electrolytes**6K/yr-2.7%6.3% conv. - **electrolytes watermelon**4K/yr+11.7%5.0% conv. - **darkstims electrolytes**5K/yr-32.8%1.6% conv. - **electrolytes myprotein**4K/yr-4.7%5.7% conv. - **my protein electrolytes powder**5K/yr-41.3%6.5% conv. - **watermelon candy electrolytes**3K/yr-9.2%0.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/liquid-iv/search-terms)
## **Top liquid iv products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£13K40%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Myprotein PRO x HYROX The Electro | Advanced Electrolyte Watermelon Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings**Myprotein**£13.30**4.5★124 rev](https://www.amazon.co.uk/dp/B0DHGYHQBX) [2**Myprotein PRO x HYROX THE Electro | Advanced Electrolyte Orange Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings**Myprotein**£14.61**4.3★28 rev](https://www.amazon.co.uk/dp/B0DQQ3495Z) [3**Myprotein Impact Hydrate Electrolyte Powder | Raspberry Lemonade - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub**Myprotein**£14.91**4.7★27 rev](https://www.amazon.co.uk/dp/B0FLK2KNYQ) [4**Myprotein THE Electro Hyrox Effervescent Tablets Berry | Electrolyte Hydration with 500mg Sodium Vitamin C & B12 | Vegan Low Sugar | Tube of 12 Tablets**Myprotein**£6.21**4.8★19 rev](https://www.amazon.co.uk/dp/B0FHWBKWKF) [5**Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Watermelon & Raspberry 8 Electrolytes Sachets**ViDrate**£7.31**4.4★35 rev](https://www.amazon.co.uk/dp/B0FJ2BGJTR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Liquid I.V. Hydration Multiplier Electrolyte Powder Mix Watermelon Cooler Flavour Electrolytes with 7 Vitamins & Minerals for Fast Hydration & Energy Vegan and Gluten Free 16 Sachet Sticks**Liquid I.V.**£15.18**111 rev11mo ago](https://www.amazon.co.uk/dp/B0F8JHWGWN) [**Myprotein Impact Hydrate Electrolyte Powder | Raspberry Lemonade - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub**Myprotein**£14.91**27 rev11mo ago](https://www.amazon.co.uk/dp/B0FLK2KNYQ) [**Myprotein Impact Hydrate Electrolyte Powder | Lemon & Lime - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub**Myprotein**£12.16**4 rev11mo ago](https://www.amazon.co.uk/dp/B0FLK2HZ28) [**Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Watermelon & Raspberry 8 Electrolytes Sachets**ViDrate**£7.31**35 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2BGJTR) [**Myprotein THE Electro Hyrox Effervescent Tablets Berry | Electrolyte Hydration with 500mg Sodium Vitamin C & B12 | Vegan Low Sugar | Tube of 12 Tablets**Myprotein**£6.21**19 rev1y ago](https://www.amazon.co.uk/dp/B0FHWBKWKF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hydravive Rehydration Electrolytes Powder 250g - Watermelon - High Strength Vitamin C & All 8 B Vitamins: B1 B3 B5 B12 - Electrolyte Drinks - Effervescent Electrolyte Hydration Tablets Alternative**Nutravita**£11.45**3.5★**▲ 187%**](https://www.amazon.co.uk/dp/B0DSGD4LTW) [**Myprotein Impact Hydrate Electrolyte Powder | Raspberry Lemonade - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub**Myprotein**£14.91**4.7★**▲ 121%**](https://www.amazon.co.uk/dp/B0FLK2KNYQ) [**Hydrava Electrolyte Sachets | 30 Pack | Sugar Free Electrolytes with Sodium Magnesium Vitamin C & More | Rehydration Powder with All Natural Flavours and Zero Sugar | Watermelon**Hydrava**£24.62**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B0DTKDKHL5) [**MaxiNutrition Hydration tabs Watermelon Zero Sugar| Effervescent Electrolyte Tablets| for Improved Hydration and Recovery | Suitable for Vegans and Vegetarians |6 x 10 Tablets (6 Pack)**MaxiNutrition**£11.15**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B0CCJ8W4WB) [**Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Watermelon & Raspberry 8 Electrolytes Sachets**ViDrate**£7.31**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B0FJ2BGJTR)
**~~View all trending →~~**
## **What buyers say about liquid iv**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Love the taste very refreshing”*
**Flavor**12%
*“Amazing strawberry flavour yumyum”*
**Quality-Overall**8%
*“Best performance brand there is”*
**Value For Money**6%
*“Excellent value”*
**Moist/Dry**5%
*“Great hydration”*
**Solubility**4%
*“It mixes incredibly well”*
**Sweetness**3%
*“Very fruity which I like”*
**Freshness**2%
*“I feel def refreshed after having it”*
**Advertised Vs Actual Product**2%
*“was as advertised”*
**Energy Level**2%
*“Energised instantly”*
### **What buyers complain about **
**Taste-Overall**38%
*“Gross taste”*
**Flavor**11%
*“it tasted strongly of salt water so dont think another flavour would make a difference”*
**Salt Content**9%
*“Doesnt taste like salt like the other brand I bought”*
**Solubility**7%
*“This rubbish doesnt dissolve”*
**Sweetness**3%
*“Too sweet”*
**Artificial Sweeteners**2%
*“would not recommend taste like artificial plastic”*
**Sleep Quality**2%
*“within day 3 I woke up actually awake”*
**Mixing/Blending**2%
*“Really horrible to mix”*
**Value For Money**1%
*“not paying that much money again to try”*
**Moist/Dry**1%
*“Perhaps the contents were exposed to moisture during storage”*
### **Top return reasons **
**Smell**25%
**Leak-Proof**25%
**Texture/Consistency-Overall**25%
**Taste-Overall**25%
## **Common questions**
- **Is liquid iv profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the liquid iv niche?**
- 9 brands and 37 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in liquid iv?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.1%.
- **When does demand for liquid iv peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the liquid iv niche?**
- Listings span £6.21–£24.62; the average listing price is £12.63 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.
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