---
title: "Reviews — liquid death - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liquid-death/reviews"
last_updated: "2026-07-31T08:51:54.914Z"
locale: en
meta:
  description: "Niche score 62/100 · £888K/yr market · 527K searches/yr · £8.87 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £888K/yr market · 527K searches/yr · £8.87 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — liquid death - Flapen"
---

# **liquid death**

**Launch it**

A $888K/yr market growing +46.2% this quarter with returns at 0.0% — clears our launch bar.

Market size 76Growth 66Conversion 99Competition 44Returns 100Price range 29Avg price 25Brand share 0Review moat 80Quality gap 72

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****19.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****403.67**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Great****£888K**

£888K/yr · 527K searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+46.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£3.29–£19.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£8.87**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand