---
title: "Liquid Death — £888K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liquid-death"
last_updated: "2026-07-31T06:30:56.331Z"
locale: en
meta:
description: "Niche score 62/100 · £888K/yr market · 527K searches/yr · £8.87 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £888K/yr market · 527K searches/yr · £8.87 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Liquid Death — £888K/yr Amazon UK Niche (2026) - Flapen"
---
# **liquid death**
**Launch it**
A $888K/yr market growing +46.2% this quarter with returns at 0.0% — clears our launch bar.
Market size 76Growth 66Conversion 99Competition 44Returns 100Price range 29Avg price 25Brand share 0Review moat 80Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****403.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****£888K**
£888K/yr · 527K searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+46.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£3.29–£19.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£8.87**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, liquid death is a £888K/yr Amazon United Kingdom market (527K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 62/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid death market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£710K–£887K**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **14.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Dash Water88% - AQUA Libra6% - Arizona5%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +46.2% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/liquid-death/trend)
## **Top liquid death search terms**
- **dash water**180K/yr+88.3%20.0% conv. - **dash**109K/yr+73.4%22.6% conv. - **liquid death**85K/yr-12.6%0.2% conv. - **arizona iced tea**50K/yr+0.9%3.7% conv. - **dash drinks**16K/yr+31.6%12.5% conv. - **arizona**18K/yr-1.9%3.0% conv. - **dash sparkling water**9K/yr+14.4%12.3% conv. - **dash water dash cans**5K/yr+10.0%17.4% conv. - **dash drink**5K/yr+47.4%12.5% conv. - **dash water dash mix**7K/yr+7.1%19.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/liquid-death/search-terms)
## **Top liquid death products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£36K8%£71K12%£107K16%£142K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DASH Water Raspberry - 12 x Raspberry Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)**Dash Water**£7.69**4.3★1,438 rev](https://www.amazon.co.uk/dp/B07HMXHW4H) [2**DASH Water Cherry - 12 x Cherry Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)**Dash Water**£7.55**4.2★133 rev](https://www.amazon.co.uk/dp/B0GC7MVR6V) [3**DASH Water Peach - 12 x Peach Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)**Dash Water**£8.02**4.2★856 rev](https://www.amazon.co.uk/dp/B086JRZ2Y4) [4**DASH Water Lime - 12 x Lime Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)**Dash Water**£8.31**4.4★489 rev](https://www.amazon.co.uk/dp/B0C6MCLTVZ) [5**DASH Water Grapefruit - 12 x Grapefruit Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)**Dash Water**£8.36**4.4★253 rev](https://www.amazon.co.uk/dp/B0CQ559CQZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DASH Water PINK LADY APPLE - 12 x 330ml cans - Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit**Dash Water**£13.73**34 rev2mo ago](https://www.amazon.co.uk/dp/B0GX1SKJ83) [**Arizona Green Tea with Honey 12 x 330ml Cans - Low Calorie Soft Drink 100% Green Tea Extract Refreshing and Sweet No Artificial Colours or Preservatives**Arizona**£8.18**63 rev6mo ago](https://www.amazon.co.uk/dp/B08525JZGB) [**DASH Water Cherry - 12 x Cherry Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)**Dash Water**£7.55**133 rev7mo ago](https://www.amazon.co.uk/dp/B0GC7MVR6V) [**Dash Cherry Sparkling Water 4 x 330ml**Dash Water**£3.34**7 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW5CX9L) [**DASH Water Orange - 12 x Orange Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)**Dash Water**£9.80**108 rev1y ago](https://www.amazon.co.uk/dp/B0DBHLBL1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DASH Water PINK LADY APPLE - 12 x 330ml cans - Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit**Dash Water**£13.73**4.3★**▲ 171%**](https://www.amazon.co.uk/dp/B0GX1SKJ83) [**Arizona Green Tea with Honey 12 x 330ml Cans - Low Calorie Soft Drink 100% Green Tea Extract Refreshing and Sweet No Artificial Colours or Preservatives**Arizona**£8.18**4.5★**▲ 99%**](https://www.amazon.co.uk/dp/B08525JZGB) [**DASH Water Cherry - 12 x Cherry Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)**Dash Water**£7.55**4.2★**▲ 62%**](https://www.amazon.co.uk/dp/B0GC7MVR6V) [**Aqua Libra Variety Pack Sparkling Water | 330ml Can | 12 Pack**AQUA Libra**£6.65**4.3★**▲ 45%**](https://www.amazon.co.uk/dp/B0F1Z1KZ7V) [**DASH Water Grapefruit - 12 x Grapefruit Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)**Dash Water**£8.36**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0CQ559CQZ)
**~~View all trending →~~**
## **What buyers say about liquid death**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**25%
*“Great flavour”*
**Taste-Overall**18%
*“Good taste”*
**Freshness**13%
*“Very refreshing”*
**Value For Money**7%
*“Worth buying”*
**Sweetness**7%
*“Not too sweet like some raspberry products can be”*
**Quality-Overall**6%
*“Good quality”*
**Health Benefits-Overall**4%
*“Super healthy”*
**Alcohol Flavor**3%
*“Good price and great for cutting down on alcohol”*
**Caffeine Content**2%
*“a decent alternative to high sugar/caffeine drinks”*
**Nutritional Content**2%
*“A healthy option with no calories”*
### **What buyers complain about **
**Taste-Overall**39%
*“Tastes like plastic”*
**Flavor**22%
*“Flavour is very weak”*
**Value For Money**5%
*“BUT OVERPRICED”*
**Sweetness**5%
*“Not sweet”*
**Artificial Sweeteners**3%
*“not even sweeteners”*
**Sour**2%
*“They also add citric acid to their drinks which just adds a strange sourness that is disjointed from the flavour of the water”*
**Strength**2%
*“It needs to be a lot stronger”*
**Ingredients-Overall**2%
*“Not sure if they have changed the ingredients”*
**Advertised Vs Actual Product**2%
*“Advertised contents are less than desirable”*
**Quality-Overall**1%
*“Utterly terrible”*
## **Common questions**
- **Is liquid death profitable to sell on Amazon United Kingdom?**
- The niche generates £888K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +46.2%. Flapen's verdict: Launch it (62/100).
- **How competitive is the liquid death niche?**
- 3 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in liquid death?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for liquid death peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the liquid death niche?**
- Listings span £3.29–£19.67; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)