---
title: "Liqueurs — £738K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liqueurs"
last_updated: "2026-07-31T21:53:30.571Z"
locale: en
meta:
description: "Niche score 43/100 · £738K/yr market · 672K searches/yr · £14.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £738K/yr market · 672K searches/yr · £14.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liqueurs — £738K/yr Amazon UK Niche (2026) - Flapen"
---
# **liqueurs**
**Skip it**
A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size 70Growth 20Conversion 78Competition 10Returns 98Price range 65Avg price 68Brand share 14Review moat 25Quality gap 16
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£738K**
£738K/yr · 672K searches
**Avg price**
**Good****£14.12**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.19–£29.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,858**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, liqueurs is a £738K/yr Amazon United Kingdom market (672K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liqueurs market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£565K–£706K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**3%**
- Passoa29% - Licor 4322% - CHAMBORD18% - Frangelico17% - Sheridan's8% - Disaronno2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 24.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/liqueurs/trend)
## **Top liqueurs search terms**
- **liqueurs**166K/yr-10.1%0.7% conv. - **liqueur**55K/yr-13.2%0.4% conv. - **passoa**32K/yr+3.3%13.7% conv. - **chambord raspberry liqueur**33K/yr+23.7%8.4% conv. - **liquor**40K/yr-25.0%0.2% conv. - **licor 43**33K/yr+2.3%10.6% conv. - **chambord**52K/yr-38.0%8.0% conv. - **frangelico liqueur**28K/yr+1.5%17.1% conv. - **sheridans coffee liqueur**43K/yr-16.5%5.3% conv. - **passoa passion fruit liqueur**16K/yr+2.9%16.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/liqueurs/search-terms)
## **Top liqueurs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£74K20%£148K30%£221K40%£295K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Passoã Passion Fruit Liqueur 70cl**Passoa**£9.51**4.8★8,138 rev](https://www.amazon.co.uk/dp/B003U458FA) [2**Licor 43 Original Premium Spanish Liqueur 70cl 31 Percent ABV Made from a Secret Recipe with 43 Different Herbs and Spices**Licor 43**£15.29**4.8★8,808 rev](https://www.amazon.co.uk/dp/B004EAL5UG) [3**Frangelico 70 CL 20% ABV - Italian Hazelnut Liqueur - Key Ingredient in a Nutty Espresso Martini**Frangelico**£12.92**4.8★10,826 rev](https://www.amazon.co.uk/dp/B003XI0N4E) [4**Chambord - 70cl Raspberry - Liqueur**CHAMBORD**£19.60**4.9★2,259 rev](https://www.amazon.co.uk/dp/B004EAFEIA) [5**Sheridans Coffee Layered Liqueur 15.5% 50cl**Sheridan's**£17.01**4.8★3,994 rev](https://www.amazon.co.uk/dp/B004Z4PPJ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disaronno Velvet Cream Liqueur | 50cl | 17% vol | Italian Cream Liqueur Inspired by the Iconic Disaronno Originale Taste Notes of Vanilla and Almond | Gluten Free | Great On The Rocks or in Cocktails**Disaronno**£8.82**1,970 rev6y ago](https://www.amazon.co.uk/dp/B085XJXDS4) [**Chambord 20cl**CHAMBORD**£7.19**245 rev7y ago](https://www.amazon.co.uk/dp/B004EAIZH2) [**Giffard Crème de Framboise | Raspberry Cocktail Liqueur 50cl 16% ABV**Giffard**£9.20**204 rev13y ago](https://www.amazon.co.uk/dp/B00A74DGC8) [**Passoa Passion Fruit Liqueur 1 L**Passoa**£15.07**263 rev13y ago](https://www.amazon.co.uk/dp/B008NA0UH2) [**Sheridans Coffee Layered Liqueur 1 litre**Sheridan's**£29.59**108 rev13y ago](https://www.amazon.co.uk/dp/B002E2N8NS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Passoã Passion Fruit Liqueur 70cl**Passoa**£9.51**4.8★**▲ 60%**](https://www.amazon.co.uk/dp/B003U458FA) [**Licor 43 Original Premium Spanish Liqueur 70cl 31 Percent ABV Made from a Secret Recipe with 43 Different Herbs and Spices**Licor 43**£15.29**4.8★**▲ 21%**](https://www.amazon.co.uk/dp/B004EAL5UG) [**Frangelico 70 CL 20% ABV - Italian Hazelnut Liqueur - Key Ingredient in a Nutty Espresso Martini**Frangelico**£12.92**4.8★**▲ 15%**](https://www.amazon.co.uk/dp/B003XI0N4E) [**Chambord - 70cl Raspberry - Liqueur**CHAMBORD**£19.60**4.9★**— 3%**](https://www.amazon.co.uk/dp/B004EAFEIA) [**Chambord 20cl**CHAMBORD**£7.19**4.7★**▼ 30%**](https://www.amazon.co.uk/dp/B004EAIZH2)
**~~View all trending →~~**
## **What buyers say about liqueurs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Unique taste”*
**Value For Money**23%
*“Great price too”*
**Alcohol Flavor**15%
*“Brilliant deal - and very drinkable”*
**Flavor**7%
*“Fantastic flavour”*
**Quality-Overall**7%
*“quality nice looking bottle”*
**Gifting Purpose**6%
*“Gift”*
**Advertised Vs Actual Product**3%
*“As described”*
**Sweetness**3%
*“The flavour is juicy and tropical, often balanced with a pleasant tartness that keeps it from being cloyingly sweet”*
**Blend/Ratio**2%
*“I mix mine in good coffee”*
**Size-Overall**2%
*“My husband favourite not bad on price good size”*
### **What buyers complain about **
**Value For Money**37%
*“Expensive, can get cheaper in local shops”*
**Alcohol Flavor**10%
*“Nasty drink”*
**Sweetness**8%
*“its not excessively sweet like you might expect”*
**Product Condition**7%
*“Obvs great and already used”*
**Alcohol Content**7%
*“As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol”*
**Flavor**5%
*“The flavor is considerably less strong”*
**Size-Overall**3%
*“Larger than expected”*
## **Common questions**
- **Is liqueurs profitable to sell on Amazon United Kingdom?**
- The niche generates £738K/yr across 11 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the liqueurs niche?**
- 8 brands and 59 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in liqueurs?**
- Top complaints mined from reviews: Value For Money, Alcohol Flavor, Sweetness. The return rate is 0.4%.
- **When does demand for liqueurs peak?**
- Demand peaks in Nov–Dec; the busiest month runs 24.3× the quietest.
- **What does it cost to enter the liqueurs niche?**
- Listings span £7.19–£29.59; the average listing price is £14.12 (sweet spot $15–$100). The average incumbent carries 4,858 reviews — the moat a new listing must climb.
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