---
title: "Lions Midget Gems — £104K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lions-midget-gems"
last_updated: "2026-07-31T22:44:46.145Z"
locale: en
meta:
description: "Niche score 49/100 · £104K/yr market · 63K searches/yr · £14.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £104K/yr market · 63K searches/yr · £14.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lions Midget Gems — £104K/yr Amazon UK Niche (2026) - Flapen"
---
# **lions midget gems**
**Skip it**
Soft demand (-7.6% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 21Conversion 92Competition 23Returns 100Price range 70Avg price 70Brand share 23Review moat 93Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****130.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.44**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.46–£32.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£104K**
£104K/yr · 63K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, lions midget gems is a £104K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lions midget gems market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£72K–£87K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **57%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**15**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**9%**
- Krazy Kandi45% - akzhy14% - Barratt10% - Lion9% - A-Z Sweetshop7% - Bentley & Ackerman7% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/lions-midget-gems/trend)
## **Top lions midget gems search terms**
- **midget gems lions**23K/yr+2.7%9.5% conv. - **lions midget gems**23K/yr-18.5%6.6% conv. - **lyons midget gems sweets**6K/yr+1.6%9.1% conv. - **lion midget gems**6K/yr-21.4%7.7% conv. - **lions midget gems 2kg box**5K/yr+11.3%5.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/lions-midget-gems/search-terms)
## **Top lions midget gems products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£41K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats**Krazy Kandi**£17.91**4.7★201 rev](https://www.amazon.co.uk/dp/B0F2Z3JKCF) [2**LION MIDGET GEMS 190G (Pack Of 20)**Barratt**£23.58**4.6★128 rev](https://www.amazon.co.uk/dp/B0BBMXJSZY) [3**Lion Midget Gems (500g Bag)**Lion**£7.46**4.4★569 rev](https://www.amazon.co.uk/dp/B003T2YYXA) [4**Lion Mini Gems 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets**akzhy**£10.15**3.8★11 rev](https://www.amazon.co.uk/dp/B0F5X9M2HJ) [5**Just Treats Lion Midget Gems Retro Sweets Gift Jar 725g The Original Firm Traditional Recipe Fruit & Liquorice Chewy Gums Nostalgic Sweet Gift Made in the UK**A-Z Sweetshop**£12.58**4.5★523 rev](https://www.amazon.co.uk/dp/B017V1CW8I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lion Mini Gems Liquorice Gums Fruit Salad Football Gums Bags 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets**akzhy**£10.15**22 rev11mo ago](https://www.amazon.co.uk/dp/B0FMQCF3W7) [**Lion Midget Gems 2kg**GIANT BRADLEY'S SWEET SHOP**£19.63**25 rev1y ago](https://www.amazon.co.uk/dp/B0FGDPH84P) [**Midget Gems - 1kg Original Retro Bulk Bag of Assorted Sweet Pick and Mix for Parties Gifts and Sharing by Bentley & Ackerman Sweet Shop.**Bentley & Ackerman**£10.67**57 rev1y ago](https://www.amazon.co.uk/dp/B0FG3K1GBB) [**Lion Mini Gems 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets**akzhy**£10.15**11 rev1y ago](https://www.amazon.co.uk/dp/B0F5X9M2HJ) [**Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats**Krazy Kandi**£17.91**201 rev1y ago](https://www.amazon.co.uk/dp/B0F2Z3JKCF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lions Midget Gems 250g Resealable Pouch Classic Fruity Chewy Sweets Traditional British Sweet Shop Favourite Pick and Mix Retro Treat Assorted Flavour Jelly Sweets Bulk Sharing Bag**Tingo**£7.46**4.2★**▲ 156%**](https://www.amazon.co.uk/dp/B0B12ZP32Q) [**Lion Mini Gems Liquorice Gums Fruit Salad Football Gums Bags 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets**akzhy**£10.15**3.7★**▲ 36%**](https://www.amazon.co.uk/dp/B0FMQCF3W7) [**Lion Mini Gems 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets**akzhy**£10.15**3.8★**▲ 30%**](https://www.amazon.co.uk/dp/B0F5X9M2HJ) [**Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats**Krazy Kandi**£17.91**4.7★**▲ 15%**](https://www.amazon.co.uk/dp/B0F2Z3JKCF) [**Lions Midget Gems 2kg Box - Traditional Fruit Flavored Chewy Sweets - Bulk Candy for Sharing Parties & Snacking - Made by Valeo**Krazy Kandi**£18.25**4.9★**▲ 14%**](https://www.amazon.co.uk/dp/B0FXM83D5B)
**~~View all trending →~~**
## **What buyers say about lions midget gems**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**26%
*“Beautiful sweets”*
**Taste-Overall**24%
*“Wonderful tasty gums”*
**Value For Money**11%
*“Great value”*
**Advertised Vs Actual Product**8%
*“Exactly as I remembered them”*
**Flavor**7%
*“Tasty, great flavours, arrived quickly”*
**Quality-Overall**7%
*“Good quality product delivered on time”*
**Gifting Purpose**4%
*“Ideal gift”*
**Freshness**2%
*“Very fresh”*
**Color**2%
*“the black ones were the best”*
**Texture/Consistency-Overall**2%
*“The texture was good”*
### **What buyers complain about **
**Value For Money**42%
*“Too expensive”*
**Flavor**11%
*“Disgusting flavour taste off”*
**Chunk/Clump/Collection**8%
*“Break them up into portions first”*
**Size-Overall**8%
*“Usual small size”*
**Advertised Vs Actual Product**4%
*“not reading the description properly”*
## **Common questions**
- **Is lions midget gems profitable to sell on Amazon United Kingdom?**
- The niche generates £104K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the lions midget gems niche?**
- 9 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in lions midget gems?**
- Top complaints mined from reviews: Value For Money, Flavor, Chunk/Clump/Collection. The return rate is 0.0%.
- **When does demand for lions midget gems peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the lions midget gems niche?**
- Listings span £7.46–£32.55; the average listing price is £14.44 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.
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