---
title: "Lime — £433K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lime"
last_updated: "2026-07-31T23:26:20.742Z"
locale: en
meta:
description: "Niche score 42/100 · £433K/yr market · 1.2M searches/yr · £1.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £433K/yr market · 1.2M searches/yr · £1.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lime — £433K/yr Amazon UK Niche (2026) - Flapen"
---
# **lime**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 27Conversion 100Competition 13Returns 100Price range 0Avg price 5Brand share 0Review moat 49Quality gap 52
**Conversion**
**Incredible****21.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£433K**
£433K/yr · 1.2M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,634.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£1.78**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.74–£2.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lime is a £433K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Jun–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lime market data**
- **Units sold / yr**
- **300K–400K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£534K–£712K**
- units × avg price
- **Conversion rate**
- **21.1%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Morrisons55% - by Amazon45% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +1.3% search growth over the last 90 days.
30K20KHoliday '24Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Apr, Jun, Oct, Nov · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/lime/trend)
## **Top lime search terms**
- **amazon fresh uk groceries**387K/yr+7.8%1.1% conv. - **avocado**323K/yr-5.6%37.2% conv. - **lime**94K/yr+10.3%1.5% conv. - **fresh amazon grocery**104K/yr-14.6%0.9% conv. - **amazon fresh uk**90K/yr-3.2%0.7% conv. - **limes**46K/yr+47.9%2.4% conv. - **amazon fresh uk groceries delivery**21K/yr-1.4%0.7% conv. - **amazon fresh**23K/yr+5.7%0.4% conv. - **avocados**15K/yr-2.5%26.9% conv. - **avacado**14K/yr-11.1%26.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/lime/search-terms)
## **Top lime products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£65K30%£130K45%£195K60%£260K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ready To Eat Avocados Min 2 pack**Morrisons**£1.71**4.5★5,121 rev](https://www.amazon.co.uk/dp/B01EYGW8S2) [2**by Amazon Ripe & Ready Avocados 2 Pack**by Amazon**£1.48**4.5★2,064 rev](https://www.amazon.co.uk/dp/B0863FPSZP) [3**by Amazon Ripe & Ready Avocado**by Amazon**£0.74**4.2★876 rev](https://www.amazon.co.uk/dp/B0862Z3QF3) [4**Morrisons Ready To Eat Extra Large Avocado**Morrisons**£1.68**4.5★433 rev](https://www.amazon.co.uk/dp/B01LPOSNDK) [5**The Best Avocados 2pk**Morrisons**£2.71**4.3★38 rev](https://www.amazon.co.uk/dp/B0FCFVVF1Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Best Avocados 2pk**Morrisons**£2.71**38 rev1y ago](https://www.amazon.co.uk/dp/B0FCFVVF1Z) [**by Amazon Extra Large Ripe & Ready Avocados 2 Pack**by Amazon**£2.63**95 rev3y ago](https://www.amazon.co.uk/dp/B0BCQK31ZS) [**by Amazon Ripe & Ready Avocados 2 Pack**by Amazon**£1.48**2,064 rev4y ago](https://www.amazon.co.uk/dp/B0863FPSZP) [**by Amazon Ripe & Ready Avocado**by Amazon**£0.74**876 rev4y ago](https://www.amazon.co.uk/dp/B0862Z3QF3) [**by Amazon Cucumber Single**by Amazon**£0.94**2,952 rev4y ago](https://www.amazon.co.uk/dp/B0863J9YS3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Best Avocados 2pk**Morrisons**£2.71**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B0FCFVVF1Z) [**by Amazon Cucumber Single**by Amazon**£0.94**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0863J9YS3) [**Ready To Eat Avocados Min 2 pack**Morrisons**£1.71**4.5★**— 7%**](https://www.amazon.co.uk/dp/B01EYGW8S2) [**by Amazon Ripe & Ready Avocado**by Amazon**£0.74**4.2★**— 7%**](https://www.amazon.co.uk/dp/B0862Z3QF3) [**by Amazon Unwaxed Lemons Pack of 5**by Amazon**£1.54**4.7★**— 3%**](https://www.amazon.co.uk/dp/B09QMQW6Z4)
**~~View all trending →~~**
## **What buyers say about lime**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Freshness**31%
*“It arrived fresh”*
**Taste-Overall**23%
*“Great taste”*
**Quality-Overall**11%
*“Good quality”*
**Value For Money**8%
*“Best avocados and good price”*
**Size-Overall**7%
*“Good size”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Soft Feel**2%
*“Grest soft and exible avocados”*
**Ingredients-Overall**2%
*“Lemons what to say juicy lemons good with ginger or on pancakes”*
**Texture/Consistency-Overall**2%
*“Creamy & nutty”*
**Crispiness**2%
*“Its nice and crisp, and tastes really refreshing”*
### **What buyers complain about **
**Color**10%
*“they was all black inside”*
**Hard Feel**10%
*“Hard”*
**Quality-Overall**10%
*“Disappointed with quality check”*
**Value For Money**9%
*“way too expensive”*
**Taste-Overall**7%
*“Tasteless grapes”*
**Flavor**6%
*“Zero creaminess, barely able to scoop them out, taste is like a wet rubber”*
**Size-Overall**6%
*“These avocados are definitely not extra large”*
**Stale/Rotten/Spoiled**5%
*“Was under ripe”*
**Moist/Dry**5%
*“Soggy like a pickle”*
**Natural Ingredients**5%
*“These didn't look natural at all”*
## **Common questions**
- **Is lime profitable to sell on Amazon United Kingdom?**
- The niche generates £433K/yr across 10 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the lime niche?**
- 2 brands and 7 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lime?**
- Top complaints mined from reviews: Color, Hard Feel, Quality-Overall. The return rate is 0.0%.
- **When does demand for lime peak?**
- Demand peaks in Jan–Apr–Jun–Oct–Nov; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the lime niche?**
- Listings span £0.74–£2.71; the average listing price is £1.78 (sweet spot $15–$100). The average incumbent carries 1,634 reviews — the moat a new listing must climb.
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