---
title: "Lily O Brien Chocolates — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lily-o-brien-chocolates"
last_updated: "2026-07-31T21:56:59.042Z"
locale: en
meta:
description: "Niche score 32/100 · £53K/yr market · 130K searches/yr · £9.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £53K/yr market · 130K searches/yr · £9.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lily O Brien Chocolates — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **lily o brien chocolates**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 6Conversion 53Competition 23Returns 100Price range 41Avg price 28Brand share 0Review moat 95Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****100.2**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£2.22–£23.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.35**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£53K**
£53K/yr · 130K searches
**Growth**
**Bad****-38.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lily o brien chocolates is a £53K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lily o brien chocolates market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£117K–£140K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#402**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Lily O'Brien's88% - Intergalactic Sweets7% - Parahon4% - Generic2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -38.2% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 24.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/lily-o-brien-chocolates/trend)
## **Top lily o brien chocolates search terms**
- **lily o brien chocolates**69K/yr-37.4%9.4% conv. - **lily obriens chocolates**19K/yr-16.3%9.2% conv. - **lilly obrien chocolates**17K/yr-55.0%5.7% conv. - **lily obrien chocolates**10K/yr-43.2%5.9% conv. - **lily obriens**3K/yr-19.2%6.7% conv. - **lily obrien**4K/yr-38.4%7.7% conv. - **lilys chocolate**3K/yr-19.9%1.7% conv. - **lily obriens chocolates uk**5K/yr-90.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/lily-o-brien-chocolates/search-terms)
## **Top lily o brien chocolates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£21K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lily OBriens Desserts Collection 210g - 16 Assorted Chocolates from 6 Dessert Inspired Recipes - Present Sharing Box Gift Thank You Teacher**Lily O'Brien's**£5.84**4.5★112 rev](https://www.amazon.co.uk/dp/B0BGLQ1CHF) [2**Lily OBriens Luxury Collection Chocolates 270g Assorted Milk Dark & White Chocolate Gift Box**Lily O'Brien's**£8.30**4.7★372 rev](https://www.amazon.co.uk/dp/B0DD4CQYGL) [3**Lily OBriens Ultimate Chocolate Collection 190g Gift Box with 16 Assorted Chocolates from 8 Original Recipes Ideal for Birthday Christmas Celebration**Lily O'Brien's**£5.17**4.5★215 rev](https://www.amazon.co.uk/dp/B007AHH61W) [4**Lily OBriens Creamy Caramel and Sea Salt Share Bag 100g - Smooth and creamy caramel centre infused with a touch of sea salt - Premium share bag ideal for hampers snack treat sharing occasion.**Lily O'Brien's**£2.22**4.6★23 rev](https://www.amazon.co.uk/dp/B0DD7Y7ZL3) [5**Lily O Brien Chocolate Desserts 27 Chocolates 270g & Sticker - Milk White & Dark Chocolate Gift Selection Box Lily Obriens Chocolates UK - Christmas Birthday Valentine Fathers Day Mothers Day**Intergalactic Sweets**£18.61**4.8★9 rev](https://www.amazon.co.uk/dp/B0DZ2QTNCJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lily OBriens 160g Chocolate Collection - Gift Wrapped Box with 14 Assorted Chocolates from 7 Original Recipes Gift Birthday Thank You**Lily O'Brien's**£6.88**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2WNGDT5) [**Lily OBriens Ultimate Chocolate Collection 160g Gift Box with 14 Assorted Chocolates from 6 Original Recipes Gift Sharing Box Birthday Celebrations Thank you Mothers Day**Lily O'Brien's**£7.15**7 rev5mo ago](https://www.amazon.co.uk/dp/B0GJSWWK6M) [**Lily OBriens Luxury Chocolate Gift Box 137g 14 Assorted Chocolates 4 Original Recipes Thank You Teacher Gift**Lily O'Brien's**£7.19**372 rev5mo ago](https://www.amazon.co.uk/dp/B0GJSP7PC9) [**Lily OBriens Desserts Collection 210g Gift Wrapped - 16 Assorted Chocolates from 6 Dessert Inspired Recipes - Gift Thank You Teacher**Lily O'Brien's**£5.64**112 rev5mo ago](https://www.amazon.co.uk/dp/B0GJTXLNJF) [**Lily O Brien Chocolate Desserts 27 Chocolates 270g- Milk White & Dark Chocolate Gift Selection Box Lily O Briens Chocolates UK - Christmas Birthday Valentine Fathers Day Mothers Day**Generic**£18.60**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FWS1G25Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lily OBriens 160g Chocolate Collection - Gift Wrapped Box with 14 Assorted Chocolates from 7 Original Recipes Gift Birthday Thank You**Lily O'Brien's**£6.88**0.0★**▲ 537%**](https://www.amazon.co.uk/dp/B0H2WNGDT5) [**Lily OBriens Creamy Caramel and Sea Salt Share Bag 100g - Smooth and creamy caramel centre infused with a touch of sea salt - Premium share bag ideal for hampers snack treat sharing occasion.**Lily O'Brien's**£2.22**4.6★**▲ 448%**](https://www.amazon.co.uk/dp/B0DD7Y7ZL3) [**Lily OBriens Desserts Collection 210g Gift Wrapped - 16 Assorted Chocolates from 6 Dessert Inspired Recipes - Gift Thank You Teacher**Lily O'Brien's**£5.64**4.5★**▲ 178%**](https://www.amazon.co.uk/dp/B0GJTXLNJF) [**Lily OBriens Luxury Chocolate Gift Box 137g 14 Assorted Chocolates 4 Original Recipes Thank You Teacher Gift**Lily O'Brien's**£7.19**4.7★**▲ 128%**](https://www.amazon.co.uk/dp/B0GJSP7PC9) [**Lily OBriens Ultimate Chocolate Collection 160g Gift Box with 14 Assorted Chocolates from 6 Original Recipes Gift Sharing Box Birthday Celebrations Thank you Mothers Day**Lily O'Brien's**£7.15**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B0GJSWWK6M)
**~~View all trending →~~**
## **What buyers say about lily o brien chocolates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**49%
*“Delicious chocolates”*
**Gifting Purpose**13%
*“Really nice gift”*
**Value For Money**12%
*“Amazing price”*
**Quality-Overall**10%
*“Good quality, delicious tasting chocolates”*
**Flavor**3%
*“Beautiful flavours”*
**Baking**1%
*“OK. nice for a treat once in a while”*
**Sweetness**1%
*“Yum yum”*
**Design-Overall**1%
*“Nicely presented and artistic in design,”*
**Size-Overall**1%
*“They are also perfect size”*
**Thickness**1%
*“Lovely thick chocolate and good selection”*
### **What buyers complain about **
**Taste-Overall**13%
*“Taste is horrid”*
**Value For Money**10%
*“Quite pricey”*
**Storage Temperature**8%
*“Shame that some of the chocolate had melted, nice chocolate, thanks”*
**Durability**5%
*“They didn't last long”*
**Flavor**5%
*“The flavours seem to be all the same”*
**Ingredients-Overall**3%
*“sadly the ingredients list dosent read too well”*
**Oily/Greasy**3%
*“didn't realise they contain palm oil”*
**Quality-Overall**3%
*“Overpriced and poor quality”*
**Sweetness**2%
*“too sugary for me”*
**Size-Overall**2%
*“much bigger than you would expect”*
## **Common questions**
- **Is lily o brien chocolates profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -38.2%. Flapen's verdict: Skip it (32/100).
- **How competitive is the lily o brien chocolates niche?**
- 4 brands and 18 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lily o brien chocolates?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Storage Temperature. The return rate is 0.1%.
- **When does demand for lily o brien chocolates peak?**
- Demand peaks in Nov–Dec; the busiest month runs 24.6× the quietest.
- **What does it cost to enter the lily o brien chocolates niche?**
- Listings span £2.22–£23.97; the average listing price is £9.35 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.
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