---
title: "Licorice — £192K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/licorice"
last_updated: "2026-07-31T23:26:15.856Z"
locale: en
meta:
description: "Niche score 55/100 · £192K/yr market · 246K searches/yr · £10.46 avg price. Soft demand (-11.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £192K/yr market · 246K searches/yr · £10.46 avg price. Soft demand (-11.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Licorice — £192K/yr Amazon UK Niche (2026) - Flapen"
---
# **licorice**
**Worth a look**
Shows low returns (0.0%), but soft demand (-11.5% this quarter) keeps it on the watch list.
Market size 38Growth 19Conversion 77Competition 60Returns 100Price range 38Avg price 37Brand share 74Review moat 72Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****623.68**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£192K**
£192K/yr · 246K searches
**Price range**
**Okay****£1.15–£23.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.46**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, licorice is a £192K/yr Amazon United Kingdom market (246K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **licorice market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£157K–£209K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **56%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**60%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**33%**
- Panda16% - by Amazon15% - Klepper and Klepper13% - Taveners9% - Strawberry Ledge8% - Gudz7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/licorice/trend)
## **Top licorice search terms**
- **licorice**93K/yr+15.5%5.8% conv. - **licorice sweet**95K/yr-27.2%5.3% conv. - **panda liquorice**28K/yr-19.4%4.3% conv. - **licorice sweets**8K/yr-5.9%3.3% conv. - **liquorice & laces**11K/yr-36.5%1.8% conv. - **panda licorice**6K/yr-15.4%3.8% conv. - **liquorice laces**5K/yr-18.8%0.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/licorice/search-terms)
## **Top licorice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£15K12%£23K16%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Liquorice 250g**by Amazon**£1.15**4.4★331 rev](https://www.amazon.co.uk/dp/B0FFN6CGV3) [2**Klepper & Klepper - Sweet Licorice The Best Licorice Ever Sweet Chewy Soft & Smooth Vegan Gluten Free Gelatine Free No Soya or Nuts 200 g Recyclable Bag**Klepper and Klepper**£4.85**4.3★196 rev](https://www.amazon.co.uk/dp/B085LV9ZGK) [3**Panda | Natural Soft Original Liquorice Sweets Bars | Pure Panda Licorice Sweet Made with Only Four Natural Ingredients | Vegan Fat Free & Artificial Free | 32 Gr x 36 Bars Pack**Panda**£14.33**4.6★2,110 rev](https://www.amazon.co.uk/dp/B009M3W8XS) [4**Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags**Strawberry Ledge**£9.95**4.5★174 rev](https://www.amazon.co.uk/dp/B0DWYRQT5T) [5**RJs Soft Eating Licorice 300g**Gudz**£2.99**4.5★335 rev](https://www.amazon.co.uk/dp/B086SZR6FF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Panda | Pepe Natural Soft Original Liquorice Bars | Authentic Finnish | Soft & Intense Flavour | Classic Snack | With Liquorice Extract & Anise | 32 g x 20 Bars**Panda**£9.21**30 rev4mo ago](https://www.amazon.co.uk/dp/B0GT5XDTYT) [**Panda Soft Liquorice Original and Strawberry Flavours Deliciously Soft Bites 170g Each**Generic**£10.11**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GS6D9VBL) [**by Amazon Liquorice 250g**by Amazon**£1.15**331 rev8mo ago](https://www.amazon.co.uk/dp/B0FFN6CGV3) [**Natural Liquorice Snack Bundle for Panda Natural Original Liquorice 3 Pack (4 Bars Per Pack) 128g + Brightdale Kitchen Booklet**Brightdale**£8.35**5 rev10mo ago](https://www.amazon.co.uk/dp/B0FSSK3JN1) [**Liquorice Sweets - 1KG - Retro Assorted Sweets - 1 Kilo Bulk Bag -Pick and Mix for Parties Gifts and Sharing By Bentley& Ackerman Sweet Shop.**Bentley & Ackerman**£11.65**62 rev11mo ago](https://www.amazon.co.uk/dp/B0FP2WFTS9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Panda | Pepe Natural Soft Original Liquorice Bars | Authentic Finnish | Soft & Intense Flavour | Classic Snack | With Liquorice Extract & Anise | 32 g x 20 Bars**Panda**£9.21**4.6★**▲ 414%**](https://www.amazon.co.uk/dp/B0GT5XDTYT) [**Panda Soft Liquorice Original and Strawberry Flavours Deliciously Soft Bites 170g Each**Generic**£10.11**5.0★**▲ 321%**](https://www.amazon.co.uk/dp/B0GS6D9VBL) [**Taveners Soft Eating Black Liquorice Sweets Bag (165g per pack) Pack of 4**Taveners**£6.87**4.6★**▲ 74%**](https://www.amazon.co.uk/dp/B0CSDZLH79) [**by Amazon Liquorice 250g**by Amazon**£1.15**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B0FFN6CGV3) [**PANDA ORIGINAL LIQUORICE 128G**Panda**£1.55**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B001FFGLIE)
**~~View all trending →~~**
## **What buyers say about licorice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“a good snack”*
**Value For Money**14%
*“Great value”*
**Sweetness**11%
*“Lovely sweets”*
**Quality-Overall**10%
*“Good quality arrived on tome”*
**Flavor**6%
*“The flavour is intense without being overpowering”*
**Gifting Purpose**3%
*“Gift”*
**Alcohol Flavor**3%
*“Excellent quality, tasted like liquorice used to, perfect”*
**Ease Of Chewing/Swallowing**3%
*“Nice and chewy”*
**Soft Feel**3%
*“As described soft”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Taste-Overall**22%
*“Chemical taste”*
**Hard Feel**16%
*“hard when eated werent very nice”*
**Moist/Dry**6%
*“Dry hard and not pleasant”*
**Value For Money**6%
*“a little overpriced”*
**Quality-Overall**5%
*“Not very good quality”*
**Sweetness**5%
*“Not as overly sweet as others”*
**Stale/Rotten/Spoiled**4%
*“Rock hard tasted old”*
**Flavor**4%
*“the flavour is just wrong”*
**Size-Overall**4%
*“Jar is small”*
**Ease Of Chewing/Swallowing**3%
*“Chewy”*
## **Common questions**
- **Is licorice profitable to sell on Amazon United Kingdom?**
- The niche generates £192K/yr across 34 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the licorice niche?**
- 21 brands and 84 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in licorice?**
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Moist/Dry. The return rate is 0.0%.
- **When does demand for licorice peak?**
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the licorice niche?**
- Listings span £1.15–£23.60; the average listing price is £10.46 (sweet spot $15–$100). The average incumbent carries 624 reviews — the moat a new listing must climb.
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