---
title: "Licorice Allsorts Bassetts — £123K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/licorice-allsorts-bassetts"
last_updated: "2026-07-31T22:06:43.564Z"
locale: en
meta:
description: "Niche score 56/100 · £123K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £123K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Licorice Allsorts Bassetts — £123K/yr Amazon UK Niche (2026) - Flapen"
---
# **licorice allsorts bassetts**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 25Conversion 54Competition 87Returns 100Price range 40Avg price 37Brand share 50Review moat 69Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****734.84**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£1.15–£24.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.42**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£123K**
£123K/yr · 266K searches
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, licorice allsorts bassetts is a £123K/yr Amazon United Kingdom market (266K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar–Jun–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **licorice allsorts bassetts market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **£130K–£156K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **79%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**75%**
Top 20: 97%
**Top-5 click share**
**28%**
Top 20: 62%
**Open market**
**21%**
- Berrymans43% - Bentley & Ackerman11% - Bargain Gateway9% - Taveners7% - Sweet Treat Gifting Co.6% - THE SWEET JAR CO.3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jun, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/licorice-allsorts-bassetts/trend)
## **Top licorice allsorts bassetts search terms**
- **licorice allsorts bassetts**41K/yr+26.1%6.2% conv. - **jars of sweets**37K/yr-7.8%2.0% conv. - **jar of sweets**28K/yr+12.2%2.3% conv. - **berrymans jars of sweets**32K/yr-28.7%4.6% conv. - **sweet jars filled with sweets**24K/yr+8.6%1.7% conv. - **licorice allsorts**18K/yr+23.4%4.6% conv. - **jars of sweets large**19K/yr-21.9%1.5% conv. - **berrymans**11K/yr-18.7%2.9% conv. - **retro sweets jar**10K/yr+7.0%2.4% conv. - **jar sweets**7K/yr-5.1%1.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/licorice-allsorts-bassetts/search-terms)
## **Top licorice allsorts bassetts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£7K9%£11K12%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Original Liquorice Allsorts Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£10.26**4.2★1,109 rev](https://www.amazon.co.uk/dp/B07RYQNV6L) [2**BG Quality Pick & Mix Sweet Jars | 600g Re-Sealable Sweetie Jar Retro Candy - Jelly & Non-Fizzy**Bargain Gateway**£8.28**4.3★27 rev](https://www.amazon.co.uk/dp/B0DXS1SS1Y) [3**sweets - liquorice allsorts - 1kg pk**Taveners**£8.14**4.1★650 rev](https://www.amazon.co.uk/dp/B003T2ZTUC) [4**Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£10.30**3.8★981 rev](https://www.amazon.co.uk/dp/B0BWYRKMWD) [5**Birthday Gifts for Men & Women Sweets Pick n Mix Sweets Pouch**Sweet Treat Gifting Co.**£10.59**4.5★405 rev](https://www.amazon.co.uk/dp/B0B4B6ZV51)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Liquorice Allsorts Sweets Bag Candies Bundle 130 g (3 Pack) By Oerich Gift**Oerich**£8.40**9 rev1y ago](https://www.amazon.co.uk/dp/B0FJFTHJHW) [**BG Quality Pick & Mix Sweet Jars | 600g Re-Sealable Sweetie Jar Retro Candy - Jelly & Non-Fizzy**Bargain Gateway**£8.28**27 rev1y ago](https://www.amazon.co.uk/dp/B0DXS1SS1Y) [**BG Quality Pick & Mix Sweet Jars | 600g Re-Sealable Sweetie Jar Retro Candy - Fizzy**Bargain Gateway**£8.37**20 rev1y ago](https://www.amazon.co.uk/dp/B0DXHJLBVZ) [**Sweetie Tooth Premium Liquorice Allsorts 1kg Hamper Gift Box - Liquorice Allsorts Sweets for Birthday Easter Thank You Fathers Day Congratulations Christmas Valentines**Sweetie Tooth**£13.87**153 rev2y ago](https://www.amazon.co.uk/dp/B0D1YHHRQ1) [**Maynard Bassetts Sweet Bags 10 x 130g (Liquorice Allsorts)**Generic**£15.81**17 rev2y ago](https://www.amazon.co.uk/dp/B0F7MZ2266)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.**THE SWEET JAR CO.**£7.75**3.9★**▲ 292%**](https://www.amazon.co.uk/dp/B0CQ8TL5N3) [**BG Quality Pick & Mix Sweet Jars | 600g Re-Sealable Sweetie Jar Retro Candy - Jelly & Non-Fizzy**Bargain Gateway**£8.28**4.3★**▲ 100%**](https://www.amazon.co.uk/dp/B0DXS1SS1Y) [**Maynard Bassetts Sweet Bags 10 x 130g (Liquorice Allsorts)**Generic**£15.81**4.3★**▲ 70%**](https://www.amazon.co.uk/dp/B0F7MZ2266) [**Liquorice Allsorts Sweets - (600g) Original Retro Liquorice Allsorts Sweets Gift Jar By Bentley & Ackermans Sweet Shop.**Bentley & Ackerman**£10.42**4.0★**▲ 61%**](https://www.amazon.co.uk/dp/B0CFHVQ7FG) [**sweets - liquorice allsorts - 1kg pk**Taveners**£8.14**4.1★**▲ 59%**](https://www.amazon.co.uk/dp/B003T2ZTUC)
**~~View all trending →~~**
## **What buyers say about licorice allsorts bassetts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Excellent taste”*
**Sweetness**21%
*“Lovely sweets”*
**Value For Money**15%
*“Excellent value”*
**Quality-Overall**7%
*“quality product reliable seller”*
**Gifting Purpose**6%
*“Ideal gift”*
**Flavor**6%
*“theres different flavours”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ease Of Chewing/Swallowing**1%
*“it has that satisfying chew without being tough”*
**Size-Overall**1%
*“Great size”*
**Blend/Ratio**1%
*“Pick and mix”*
### **What buyers complain about **
**Taste-Overall**13%
*“No taste”*
**Value For Money**12%
*“Overpriced”*
**Hard Feel**11%
*“Not as soft”*
**Size-Overall**9%
*“Very small tub”*
**Quality-Overall**8%
*“Not very good quality”*
**Moist/Dry**7%
*“Too dry”*
**Sweetness**6%
*“Sickly sweet”*
**Stale/Rotten/Spoiled**4%
*“Rock hard tasted old”*
**Flavor**3%
*“the flavour is just wrong”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
## **Common questions**
- **Is licorice allsorts bassetts profitable to sell on Amazon United Kingdom?**
- The niche generates £123K/yr across 70 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the licorice allsorts bassetts niche?**
- 26 brands and 86 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in licorice allsorts bassetts?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Hard Feel. The return rate is 0.0%.
- **When does demand for licorice allsorts bassetts peak?**
- Demand peaks in Mar–Jun–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the licorice allsorts bassetts niche?**
- Listings span £1.15–£24.29; the average listing price is £10.42 (sweet spot $15–$100). The average incumbent carries 735 reviews — the moat a new listing must climb.
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