---
title: "Lentils — £135K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lentils"
last_updated: "2026-07-31T21:53:32.521Z"
locale: en
meta:
description: "Niche score 37/100 · £135K/yr market · 362K searches/yr · £2.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £135K/yr market · 362K searches/yr · £2.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lentils — £135K/yr Amazon UK Niche (2026) - Flapen"
---
# **lentils**
**Skip it**
Prices mostly outside the sweet spot ($0.54–$8.55) — this niche doesn't clear our bar today.
Market size 30Growth 11Conversion 96Competition 27Returns 100Price range 0Avg price 8Brand share 6Review moat 87Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****265.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£135K**
£135K/yr · 362K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.76**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.54–£8.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lentils is a £135K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lentils market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£166K–£221K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **27%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- LAILA60% - Morrisons22% - by Amazon9% - Great Scot3% - Napolina3% - Biona3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/lentils/trend)
## **Top lentils search terms**
- **lentils**153K/yr-27.5%12.6% conv. - **dal**97K/yr-27.1%0.4% conv. - **red lentils**55K/yr-37.4%20.8% conv. - **lentil**24K/yr-12.3%6.6% conv. - **daal**9K/yr-14.1%4.1% conv. - **pulses**9K/yr-31.2%2.5% conv. - **masoor dal**4K/yr-3.8%10.5% conv. - **red split lentils**4K/yr-33.3%14.6% conv. - **gluten free lentils**4K/yr-31.2%0.2% conv. - **red lentil**3K/yr-12.5%14.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/lentils/search-terms)
## **Top lentils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£27K30%£41K40%£54K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Laila Red Split Lentils 1Kg (Pack of 1)**LAILA**£2.07**4.7★283 rev](https://www.amazon.co.uk/dp/B0F99WZMC6) [2**Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers**LAILA**£3.21**4.6★435 rev](https://www.amazon.co.uk/dp/B08HMWJXDJ) [3**Morrisons Green Lentils in Water 400g**Morrisons**£0.54**4.8★30 rev](https://www.amazon.co.uk/dp/B0FZW28ZSQ) [4**Morrisons Wholefoods Red Split Lentils 500g**Morrisons**£2.01**4.7★207 rev](https://www.amazon.co.uk/dp/B01AWH5X0M) [5**by Amazon Green Lentils 500g**by Amazon**£1.96**4.6★492 rev](https://www.amazon.co.uk/dp/B0C3WDS7LR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LAILA Red Split Lentils 5Kg**LAILA**£8.55**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWMY28P) [**Morrisons Green Lentils in Water 400g**Morrisons**£0.54**30 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW28ZSQ) [**Laila Red Split Lentils 1Kg (Pack of 1)**LAILA**£2.07**283 rev1y ago](https://www.amazon.co.uk/dp/B0F99WZMC6) [**Laila Green Lentils 1Kg (Pack of 1)**LAILA**£2.24**59 rev1y ago](https://www.amazon.co.uk/dp/B0F99NTJQ7) [**Laila Brown Lentils 1kg**LAILA**£2.24**25 rev1y ago](https://www.amazon.co.uk/dp/B0CNWJCQJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LAILA Red Split Lentils 5Kg**LAILA**£8.55**4.9★**▲ 197%**](https://www.amazon.co.uk/dp/B0GRWMY28P) [**Laila Green Lentils 2Kg**LAILA**£3.86**4.7★**▲ 116%**](https://www.amazon.co.uk/dp/B08HMWCWDN) [**Morrisons Green Lentils in Water 400g**Morrisons**£0.54**4.8★**▲ 73%**](https://www.amazon.co.uk/dp/B0FZW28ZSQ) [**Morrisons Wholefoods Green Lentils 500g**Morrisons**£1.96**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B01AWH4K2O) [**Biona Organic Lentils 400g**Biona**£1.41**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B0013G34QM)
**~~View all trending →~~**
## **What buyers say about lentils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Great quality lentils for cooking”*
**Value For Money**19%
*“Good price”*
**Taste-Overall**15%
*“A really tasty”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Cooking Instructions**5%
*“Handy tins to add to soup”*
**Nutritional Content**5%
*“They bulk up the protein- good in this day and age”*
**Health Benefits-Overall**5%
*“Healthy and tasty”*
**Ease Of Use**4%
*“Useful”*
**Ease Of Cleaning**2%
*“Its clean, easy to cook, and generally good value for money”*
**Flavor**2%
*“Adds nice flavour”*
### **What buyers complain about **
**Quality-Overall**33%
*“The quality wasnt as good as expected, and the green lentils I buy from the supermarket are better than these.”*
**Hard Feel**14%
*“still it's hard af”*
**Cooking Instructions**14%
*“These took over an hour to cook”*
**Advertised Vs Actual Product**12%
*“not at all like the picture”*
**Texture/Consistency-Overall**7%
*“these also have a strange texture to them”*
**Contamination**7%
*“Only on purchase do you find that these may have been contaminated with gluten”*
**Ease Of Chewing/Swallowing**7%
*“Chewy”*
**Size-Overall**5%
*“the lentils are too small”*
## **Common questions**
- **Is lentils profitable to sell on Amazon United Kingdom?**
- The niche generates £135K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the lentils niche?**
- 6 brands and 35 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in lentils?**
- Top complaints mined from reviews: Quality-Overall, Hard Feel, Cooking Instructions. The return rate is 0.0%.
- **When does demand for lentils peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the lentils niche?**
- Listings span £0.54–£8.55; the average listing price is £2.76 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.
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