---
title: "Trend — lenor scent booster beads - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lenor-scent-booster-beads/trend"
last_updated: "2026-07-31T23:43:15.568Z"
locale: en
meta:
  description: "Niche score 53/100 · £1.5M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £1.5M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lenor scent booster beads - Flapen"
---

# **lenor scent booster beads**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 86Growth 21Conversion 93Competition 60Returns 100Price range 27Avg price 20Brand share 2Review moat 79Quality gap 21

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.5M**

£1.5M/yr · 1.8M searches

**Review moat**

**Great****425.49**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£1.32–£20.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.18**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand