---
title: "Lemon Balm — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lemon-balm"
last_updated: "2026-07-31T22:46:03.555Z"
locale: en
meta:
description: "Niche score 52/100 · £41K/yr market · 82K searches/yr · £10.02 avg price. Soft demand (-35.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £41K/yr market · 82K searches/yr · £10.02 avg price. Soft demand (-35.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lemon Balm — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **lemon balm**
**Worth a look**
Shows low returns (0.1%), but soft demand (-35.2% this quarter) keeps it on the watch list.
Market size 10Growth 7Conversion 59Competition 62Returns 100Price range 69Avg price 34Brand share 77Review moat 67Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£2.95–£41.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****807.52**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.02**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£41K**
£41K/yr · 82K searches
**Growth**
**Bad****-35.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, lemon balm is a £41K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lemon balm market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£40K–£50K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#540**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **76%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**58%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**36%**
- ALPHA0118% - Naturalma15% - Vimergy9% - jollifish8% - Origeens8% - Dary Natury6%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -35.2% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/lemon-balm/trend)
## **Top lemon balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lemon Balm (Melissa officinalis) Leaves Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 120 ml - Food Supplement - Vegan**Naturalma**£12.78**4.4★1,641 rev](https://www.amazon.co.uk/dp/B08PVR519D) [2**Lemon Balm Extract 7500mg - Standardised 30mg Rosmarinic Acid Supplement - 90 Vegan Capsules (3 Months Supply) - Resealable and Recyclable Pouch by Alpha01**ALPHA01**£7.38**4.3★106 rev](https://www.amazon.co.uk/dp/B0CYDGB4V2) [3**Lemon Balm Drops - 120 Servings Herbal Supplements with Natural Lemon Balm Leaf Extract for Relaxation Supports Healthy Sleep Health & Personal Care Drops Non-GMO Alcohol-Free - 2 Fl.oz**jollifish**£10.46**3.9★44 rev](https://www.amazon.co.uk/dp/B0F7RD7Z6Z) [4**ORIGEENS ORGANIC LEMON BALM TEA BIO 100gr | Herbal tea for Digestion and Relaxation | Organic Melissa leaves - Lemon Balm tea loose**Origeens**£8.96**4.6★813 rev](https://www.amazon.co.uk/dp/B0BLNW8YGW) [5**Organic Lemon Balm Extract 4800mg - 8mg Rosmarinic Acid from High Strength 6:1 Extract - 90 Vegan Capsules - Resealable and Recyclable Pouch by Alpha01**ALPHA01**£8.31**4.3★106 rev](https://www.amazon.co.uk/dp/B0CYDK3QQ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity**SS Sport Supplies**£5.53**46 rev5mo ago](https://www.amazon.co.uk/dp/B0GJV27PV3) [**Lemon Balm Drops Herbal Supplements with Natural Lemon Balm Leaf Extract for Relaxation Supports Healthy Sleep Health & Personal Care Drops - Vegan**RKPROUC**£8.72**17 rev1y ago](https://www.amazon.co.uk/dp/B0FH6Q6MBN) [**APSOGO Organic Greek Lemon Balm Tea 100g - Melissa officinalis Loose Herbal Tea - Relaxing Caffeine-Free Infusion - Eco Pouch - Grown in Greece**APSOGO**£9.94**85 rev1y ago](https://www.amazon.co.uk/dp/B0FBX557G6) [**Lemon Balm Drops - 120 Servings Herbal Supplements with Natural Lemon Balm Leaf Extract for Relaxation Supports Healthy Sleep Health & Personal Care Drops Non-GMO Alcohol-Free - 2 Fl.oz**jollifish**£10.46**44 rev1y ago](https://www.amazon.co.uk/dp/B0F7RD7Z6Z) [**Lowhill Valley Lemon Balm Leaf - Melissa officinalis for Natural Calmness Handpicked No Additives or Preservatives Organically Grown 100% Pure Herb 30g**Lowhill Valley**£5.76**6 rev1y ago](https://www.amazon.co.uk/dp/B0DH4ZGTTC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity**SS Sport Supplies**£5.53**4.0★**▲ 481%**](https://www.amazon.co.uk/dp/B0GJV27PV3) [**APSOGO Organic Greek Lemon Balm Tea 100g - Melissa officinalis Loose Herbal Tea - Relaxing Caffeine-Free Infusion - Eco Pouch - Grown in Greece**APSOGO**£9.94**4.1★**▲ 275%**](https://www.amazon.co.uk/dp/B0FBX557G6) [**Alpi Nature Organic Lemon Balm Tea 250g 8.8 oz Dried and Cut Lemon Balm Leaves for Melissa Tea**Alpi Nature**£11.63**4.6★**▲ 162%**](https://www.amazon.co.uk/dp/B0B4BQDCV7) [**Lemon Balm (Melissa officinalis) Leaves Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 60 ml - Food Supplement - Vegan**Naturalma**£7.49**4.4★**▲ 122%**](https://www.amazon.co.uk/dp/B0D3QM8H4G) [**Lemon Balm Dried Cut Leaves | Melissa Premium Quality by Spice Planet Free UK P&P 25g-1.9kg (50 Grams)**Spice Planet**£3.99**4.4★**▲ 122%**](https://www.amazon.co.uk/dp/B0DGDKD86N)
**~~View all trending →~~**
## **What buyers say about lemon balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great balanced blend”*
**Sleep Quality**14%
*“Helps with sleeping”*
**Taste-Overall**13%
*“Good taste”*
**Value For Money**9%
*“good value”*
**Smell**7%
*“It smells beautiful”*
**Freshness**3%
*“Tasty and fresh”*
**Stress/Anxiety**3%
*“Certainly helps with anxiety”*
**Vegan/Organic**3%
*“organic content”*
**Soothing Effect**2%
*“works like magic for relaxing the body”*
**Ease Of Use**2%
*“Very easy to use”*
### **What buyers complain about **
**Taste-Overall**17%
*“Bad taste”*
**Size-Overall**12%
*“The capsules are quite large”*
**Sleep Quality**11%
*“I did not respond well to this sleep aid”*
**Value For Money**8%
*“No good value”*
**Advertised Vs Actual Product**4%
*“Misleading”*
**Smell**4%
*“No lemon scent what so ever”*
**Flavor**3%
*“Not much flavour”*
**Stress/Anxiety**3%
*“not reduced my anxiety”*
**Ease Of Use**2%
*“Very hard to open”*
**Moist/Dry**2%
*“Unfortunately it dried my lips out rather than moisturise them”*
### **Top return reasons **
**Size-Overall**30%
**Smell**20%
**Advertised Vs Actual Product**20%
**Moist/Dry**10%
**Defective Material/Parts**10%
**Ease Of Use**10%
## **Common questions**
- **Is lemon balm profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lemon balm niche?**
- 24 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in lemon balm?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Sleep Quality. The return rate is 0.1%.
- **When does demand for lemon balm peak?**
- Demand peaks in Apr–Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the lemon balm niche?**
- Listings span £2.95–£41.79; the average listing price is £10.02 (sweet spot $15–$100). The average incumbent carries 808 reviews — the moat a new listing must climb.
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