---
title: "Leicester City — £137K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/leicester-city"
last_updated: "2026-07-31T21:54:05.455Z"
locale: en
meta:
description: "Niche score 40/100 · £137K/yr market · 113K searches/yr · £5.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £137K/yr market · 113K searches/yr · £5.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Leicester City — £137K/yr Amazon UK Niche (2026) - Flapen"
---
# **leicester city**
**Skip it**
Prices mostly outside the sweet spot ($1.11–$16.99) — this niche doesn't clear our bar today.
Market size 30Growth 20Conversion 100Competition 25Returns 100Price range 13Avg price 16Brand share 14Review moat 77Quality gap 25
**Conversion**
**Incredible****20.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****459.06**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£137K**
£137K/yr · 113K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.92**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.11–£16.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, leicester city is a £137K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **leicester city market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£89K–£118K**
- units × avg price
- **Conversion rate**
- **20.6%**
- **Avg BSR**
- **#381**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**4%**
- Morrisons76% - Booths7% - FOCO6% - bring me socks3% - Half Time Club2% - Headline Home2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/leicester-city/trend)
## **Top leicester city search terms**
- **red leicester cheese**34K/yr-16.8%36.4% conv. - **leicester city football gifts**30K/yr-2.4%1.3% conv. - **leicester city**21K/yr-15.9%0.9% conv. - **red leicester**8K/yr+12.9%27.2% conv. - **leicester**7K/yr-27.9%1.6% conv. - **leicester city gifts**12K/yr+3.4%0.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/leicester-city/search-terms)
## **Top leicester city products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£27K30%£41K40%£55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Red Leicester 400g**Morrisons**£3.42**4.7★145 rev](https://www.amazon.co.uk/dp/B0F43Y66ZN) [2**Morrisons Savers Red Leicester 400g**Morrisons**£2.81**4.5★47 rev](https://www.amazon.co.uk/dp/B0F5XTC49S) [3**Morrisons Grated Red Leicester 240g**Morrisons**£2.88**4.6★619 rev](https://www.amazon.co.uk/dp/B0BF5YF5QG) [4**Morrisons The Best Aged Red Leicester 300G**Morrisons**£3.62**4.5★361 rev](https://www.amazon.co.uk/dp/B091FYSWWS) [5**Morrisons Red Leicester 240g**Morrisons**£2.92**4.6★392 rev](https://www.amazon.co.uk/dp/B0C865SJ6D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOCO Officially Licensed Leicester City Grey Mono Football Boot Shoe Bag**FOCO**£16.99**136 rev8mo ago](https://www.amazon.co.uk/dp/B0FZVV8DJ6) [**Funny Birthday Card for Leicester Supporter Football Fan Him Friend Work Colleague Brother Dad Son Soccer - Hope your Birthday Isnt As Sh*t as Leicester | Blank Inside & Envelope Included**The Cake Thief**£3.80**14 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7W8VRV) [**Morrisons Savers Red Leicester 400g**Morrisons**£2.81**47 rev1y ago](https://www.amazon.co.uk/dp/B0F5XTC49S) [**Morrisons Red Leicester 400g**Morrisons**£3.42**145 rev1y ago](https://www.amazon.co.uk/dp/B0F43Y66ZN) [**Morrisons Savers Grated Mixed Cheese 500g**Morrisons**£3.06**762 rev1y ago](https://www.amazon.co.uk/dp/B0DG9594Y9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOCO Officially Licensed Leicester City Grey Mono Football Boot Shoe Bag**FOCO**£16.99**4.6★**▲ 210%**](https://www.amazon.co.uk/dp/B0FZVV8DJ6) [**FOCO Officially Licensed Best Dad Football Mule Slippers (Manchester City FC) (6/7 UK)**FOCO**£16.79**4.6★**▲ 209%**](https://www.amazon.co.uk/dp/B08DP16XGN) [**Funny Birthday Card for Leicester Supporter Football Fan Him Friend Work Colleague Brother Dad Son Soccer - Hope your Birthday Isnt As Sh*t as Leicester | Blank Inside & Envelope Included**The Cake Thief**£3.80**4.8★**▲ 175%**](https://www.amazon.co.uk/dp/B0FL7W8VRV) [**Morrisons Savers Red Leicester 400g**Morrisons**£2.81**4.5★**▲ 76%**](https://www.amazon.co.uk/dp/B0F5XTC49S) [**Fearless: The Amazing Underdog Story of Leicester City the Greatest Miracle in Sports History**Headline Home**£9.34**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/1472241630)
**~~View all trending →~~**
## **What buyers say about leicester city**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**59%
*“These are tasty biscuits”*
**Value For Money**13%
*“affordable”*
**Crispiness**5%
*“Grated and great”*
**Flavor**4%
*“Great flavour”*
**Quality-Overall**4%
*“Great Quality, Great Value, Great Taste”*
**Salt Content**2%
*“Nice with a crumbly salty cheddar cheese”*
**Size-Overall**2%
*“A decent sized mug for tea drinking”*
**Gifting Purpose**2%
*“Great gift he loves them”*
**Storage Temperature**1%
*“Received on time, still frozen”*
**Texture/Consistency-Overall**1%
*“Beautiful texture, firm and versatile”*
### **What buyers complain about **
**Taste-Overall**31%
*“Its what I imagine eating plastic might taste like”*
**Value For Money**13%
*“As they're only a £1.00 a packet it's a habit I don't mind keeping”*
**Stale/Rotten/Spoiled**10%
*“Very Moreish”*
**Flavor**8%
*“I can't detect a single difference in flavor”*
**Powdered/Crumbled**4%
*“very crumbley you get a lot in the packet”*
**Size-Overall**4%
*“These of course are bigger so I thought theyd be the same”*
**Crispiness**4%
*“Amazon sent in card pouch, lots damaged as they are fragile & crispy, no protection at all from knocks & bangs”*
**Durability**4%
*“A Pack of these do not last long”*
**Recycle/Reuse**2%
*“not resealable though”*
**Quality-Overall**2%
*“shouldn't mean you loose the quality of a fresh cheese”*
### **Top return reasons **
**Gifting Purpose**50%
**Size-Overall**50%
## **Common questions**
- **Is leicester city profitable to sell on Amazon United Kingdom?**
- The niche generates £137K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the leicester city niche?**
- 9 brands and 44 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in leicester city?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for leicester city peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.5× the quietest.
- **What does it cost to enter the leicester city niche?**
- Listings span £1.11–£16.99; the average listing price is £5.92 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.
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