---
title: "Lavender — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lavender"
last_updated: "2026-07-31T23:26:16.158Z"
locale: en
meta:
description: "Niche score 46/100 · £72K/yr market · 159K searches/yr · £7.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £72K/yr market · 159K searches/yr · £7.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **lavender**
**Skip it**
Prices mostly outside the sweet spot ($4.14–$16.85) — this niche doesn't clear our bar today.
Market size 18Growth 19Conversion 64Competition 51Returns 99Price range 15Avg price 22Brand share 61Review moat 24Quality gap 78
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,680.45**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.91**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£72K**
£72K/yr · 159K searches
**Price range**
**Bad****£4.14–£16.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lavender is a £72K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£63K–£79K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**28%**
- TooGet32% - Inovida13% - 3drom12% - nikura7% - Handcraft Blends4% - Feather & Down4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/lavender/trend)
## **Top lavender search terms**
- **lavender**143K/yr-13.9%3.2% conv. - **lavendar**8K/yr-5.4%4.7% conv. - **lavander**5K/yr-0.3%3.7% conv. - **lavender potpourri**3K/yr+7.1%4.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/lavender/search-terms)
## **Top lavender products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TooGet Fragrant Lavender Buds Natural Dried Flowers Wholesale Ultra Blue Grade - 1/2 Pound**TooGet**£8.30**4.4★8,805 rev](https://www.amazon.co.uk/dp/B06XY2TTCK) [2**Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida**Inovida**£7.75**4.2★3,582 rev](https://www.amazon.co.uk/dp/B0CR47FX7K) [3**12 Hand Made Bags of Natural French Lavender Vacuum Sealed Moth Protection for Closet and Drawers Highly Fresh Fragrant Lavender Lilac Bags Natural Air Purifying Luggage Freshener**3drom**£4.81**4.2★2,210 rev](https://www.amazon.co.uk/dp/B084BTDM32) [4**Nikura French Lavender Essential Oil - 10ml | 100% Pure Natural Oils | Lavender Oil For Sleep Aromatherapy Diffusers for Home | Vegan & UK Made**nikura**£4.14**4.5★42,940 rev](https://www.amazon.co.uk/dp/B07G2PVFXH) [5**TooGet Natural Lavender Bundles Freshly Harvested 200+ Stems Dried Lavender Bunch 16 - 18 Long Decorative Flowers Bouquet for Home Decor Crafts Gift Wedding or Any Occasion**TooGet**£8.26**3.6★1,690 rev](https://www.amazon.co.uk/dp/B07K8KQBD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**English Lavender Bags Natural Moth Repellent & Air Freshener Set of 20 Air Freshener for Wardrobes Drawers Bathrooms Clothes Storage 100% Organic Premium Lavender**JACANA GOODS**£9.05**248 rev1y ago](https://www.amazon.co.uk/dp/B0FH78LRXV) [**Baylis & Harding Signature Luxury Hand Wash 500ml 3 pack**Baylis & Harding**£4.64**675 rev1y ago](https://www.amazon.co.uk/dp/B0DTQB9FCS) [**Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage**Revura**£5.07**817 rev1y ago](https://www.amazon.co.uk/dp/B0DKDJNXVT) [**ZIDINA Lavender Bags for Wardrobes 28 Pack - Dried Lavender Sachets for Freshness - Natural Wardrobe Fresheners & Moth Repellent for Drawers Cabinets Clothes Linens Storage- Scented Drawer Sachets**Zidina**£8.39**861 rev2y ago](https://www.amazon.co.uk/dp/B0D7MTZ3K9) [**Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida**Inovida**£7.75**3,582 rev2y ago](https://www.amazon.co.uk/dp/B0CR47FX7K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GardenersDream English Lavender Evergreen Fragrant Garden Plant - Outdoor Garden Ready Lavender for Aromatherapy & Culinary Use - Fresh Kitchen Herbs for Borders & Pots (1020cm incl. 14cm Pot)**GardenersDream**£8.93**3.9★**▲ 365%**](https://www.amazon.co.uk/dp/B09WNJ996T) [**Carbeth Plants English Lavender Herb Plant 14cm Pot - Scented Garden Plant**Carbeth Plants**£11.54**4.1★**▲ 350%**](https://www.amazon.co.uk/dp/B07PT82TQR) [**Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage**Revura**£5.07**4.5★**▲ 226%**](https://www.amazon.co.uk/dp/B0DKDJNXVT) [**Mei Ting Dried Lavender Flower Buds 100% Natural Lavender Ultra Blue Dried Lavender Petals 200g**Mei Ting**£7.09**4.5★**▲ 180%**](https://www.amazon.co.uk/dp/B09WLDXRKN) [**Pack x6 English Lavender Angustifolia Munstead Perennial Garden Plug Plants**Wolds Collection**£11.66**4.0★**▲ 81%**](https://www.amazon.co.uk/dp/B00JNWJKH0)
**~~View all trending →~~**
## **What buyers say about lavender**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**48%
*“Beautiful fragrance”*
**Quality-Overall**16%
*“Excellent Product”*
**Value For Money**9%
*“Excellent value”*
**Advertised Vs Actual Product**6%
*“As described”*
**Plant Growth**4%
*“and is growing really well”*
**Size-Overall**3%
*“Perfect condition, good size”*
**Sleep Quality**2%
*“Great product helps me sleep well”*
**Ease Of Use**1%
*“Quick and simple to use”*
**Gifting Purpose**1%
*“A gift well received”*
**Moist/Dry**1%
*“perfect dried lavender”*
### **What buyers complain about **
**Smell**51%
*“insufficient fragrance”*
**Size-Overall**5%
*“The lavender bags are bigger than others I have tried”*
**Durability**5%
*“ran out too quickly”*
**Quality-Overall**4%
*“Poor performance”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Plant Growth**3%
*“they are too small to plant out yet”*
**Value For Money**3%
*“Not worth the price at all”*
**Functionality-Overall**3%
*“Didn't work for me”*
**Strength**2%
*“Not overly strong”*
**Product Condition**2%
*“I was sent a used”*
### **Top return reasons **
**Smell**39%
**Leak-Proof**12%
**Quality-Overall**8%
**Functionality-Overall**7%
**Advertised Vs Actual Product**6%
**Size-Overall**5%
**Strength**3%
**Value For Money**3%
**Color**2%
**Plant Growth**2%
## **Common questions**
- **Is lavender profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 22 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the lavender niche?**
- 18 brands and 41 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in lavender?**
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.2%.
- **When does demand for lavender peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the lavender niche?**
- Listings span £4.14–£16.85; the average listing price is £7.91 (sweet spot $15–$100). The average incumbent carries 5,680 reviews — the moat a new listing must climb.
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