---
title: "Trend — lavazza coffee pods - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lavazza-coffee-pods/trend"
last_updated: "2026-07-31T23:38:52.287Z"
locale: en
meta:
  description: "Niche score 50/100 · £980K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £980K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lavazza coffee pods - Flapen"
---

# **lavazza coffee pods**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 77Growth 13Conversion 94Competition 23Returns 100Price range 83Avg price 89Brand share 0Review moat 55Quality gap 19

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£20.77**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£8.83–£50.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****£980K**

£980K/yr · 402K searches

**Review moat**

**Good****1,292.21**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand