---
title: "Laundry Perfume — £246K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/laundry-perfume"
last_updated: "2026-07-31T21:53:27.017Z"
locale: en
meta:
description: "Niche score 51/100 · £246K/yr market · 303K searches/yr · £14.53 avg price. Soft demand (-7.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £246K/yr market · 303K searches/yr · £14.53 avg price. Soft demand (-7.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Laundry Perfume — £246K/yr Amazon UK Niche (2026) - Flapen"
---
# **laundry perfume**
**Worth a look**
Shows low returns (0.1%), but soft demand (-7.6% this quarter) keeps it on the watch list.
Market size 46Growth 21Conversion 63Competition 61Returns 100Price range 51Avg price 71Brand share 24Review moat 50Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.53**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£2.22–£28.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,525.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£246K**
£246K/yr · 303K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, laundry perfume is a £246K/yr Amazon United Kingdom market (303K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Apr–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laundry perfume market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£182K–£218K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#185**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **33%**
- **Out of stock**
- **19.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 83%
**Open market**
**8%**
- KIFRA43% - Generic29% - Branded Household13% - Maison Alyan3% - LaLucca2% - Dr. Beckmann2% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, Oct, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/laundry-perfume/trend)
## **Top laundry perfume search terms**
- **kifra laundry perfume**98K/yr-7.6%4.8% conv. - **kifra**93K/yr-16.3%4.3% conv. - **laundry perfume**39K/yr-7.6%1.7% conv. - **kifra concentrated laundry fragrance**23K/yr+17.8%5.8% conv. - **laundry fragrance**11K/yr-9.0%1.4% conv. - **kifra fresh forest**9K/yr+21.8%7.0% conv. - **kifra laundry**8K/yr+12.1%3.2% conv. - **laundry perfume for washing machine**7K/yr-11.6%2.3% conv. - **kifta laundry perfume**4K/yr+4.0%5.9% conv. - **kifra ocean**4K/yr-7.8%8.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/laundry-perfume/search-terms)
## **Top laundry perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£10K8%£20K12%£29K16%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KIFRA OCEAN Concentrated Laundry Fragrance 200ml 80 Washing Cycles**KIFRA**£13.96**4.5★6,937 rev](https://www.amazon.co.uk/dp/B08KSKG879) [2**KIFRA FRESH FOREST Concentrated Laundry Fragrance 200ml 80 Washing Cycles**KIFRA**£14.13**4.5★6,937 rev](https://www.amazon.co.uk/dp/B08KSKQ2C4) [3**KIFRA SPRING Concentrated Laundry Fragrance 200ml 80 Washing Cycles**KIFRA**£14.05**4.5★6,937 rev](https://www.amazon.co.uk/dp/B08KSJMJ3B) [4**Ocean Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula Soft & Refreshed Compartment - Pack of 2**Branded Household**£23.26**4.7★198 rev](https://www.amazon.co.uk/dp/B0FHKWVKNP) [5**Fresh Forest Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula Soft & Refreshed Compartment - Pack of 2**Branded Household**£23.54**4.7★198 rev](https://www.amazon.co.uk/dp/B0FHJNPMF3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Ocean 1 Bottle)**Generic**£16.03**3 rev1mo ago](https://www.amazon.co.uk/dp/B0H61QS8RN) [**Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Fresh Forest 1 Bottle)**Generic**£16.07**3 rev1mo ago](https://www.amazon.co.uk/dp/B0H3NTM76X) [**Dr. Beckmann Scent Booster Fresh Blossom | 6 weeks scent | Laundry fragrance | 250ml**Dr. Beckmann**£2.84**49 rev8mo ago](https://www.amazon.co.uk/dp/B0G2CXT7BG) [**White Musk Concentrated Laundry Perfume & In-Wash Scent Booster 250ml**Maison Alyan**£23.87**65 rev8mo ago](https://www.amazon.co.uk/dp/B0FRZMHBN8) [**Angel Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula**Generic**£16.29**10 rev9mo ago](https://www.amazon.co.uk/dp/B0G8L1JX5P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Fresh Forest 1 Bottle)**Generic**£16.07**5.0★**▲ 347%**](https://www.amazon.co.uk/dp/B0H3NTM76X) [**Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Ocean 1 Bottle)**Generic**£16.03**5.0★**▲ 344%**](https://www.amazon.co.uk/dp/B0H61QS8RN) [**Fresh Caps Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula Soft & Refreshed Compartment**Generic**£15.43**5.0★**▲ 341%**](https://www.amazon.co.uk/dp/B0GT8KX6V9) [**Pure Life Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula**Generic**£15.54**4.5★**▲ 333%**](https://www.amazon.co.uk/dp/B0GT6RRT3S) [**Dr. Beckmann Scent Booster Fresh Blossom | 6 weeks scent | Laundry fragrance | 250ml**Dr. Beckmann**£2.84**3.7★**▲ 174%**](https://www.amazon.co.uk/dp/B0G2CXT7BG)
**~~View all trending →~~**
## **What buyers say about laundry perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“Beautiful fragrance”*
**Value For Money**8%
*“Value for money”*
**Quality-Overall**6%
*“Price adequate to quality”*
**Freshness**2%
*“Lovely Fresh Scent”*
**Comfort-Overall**2%
*“Comfort”*
**Soft Feel**2%
*“Fabric softner”*
**Washability**1%
*“Washing smells lovely anl long lasting”*
**Ease Of Use**1%
*“Easy to use”*
**Size-Overall**1%
*“perfect size”*
**Advertised Vs Actual Product**1%
*“gets job done”*
### **What buyers complain about **
**Smell**35%
*“Very weak scent”*
**Value For Money**15%
*“Waste of money”*
**Dilute/Watery**8%
*“Consistency too watery this time”*
**Washability**5%
*“It's expensive, so I think you really need to feel like regular wash powder isn't adequate in order to require this,”*
**Size-Overall**3%
*“it is quite a large bottle though if storage is an issue”*
**Quality-Overall**2%
*“quality is not good”*
**Advertised Vs Actual Product**1%
*“misleading”*
**Thin**1%
*“Not a good buy very thin”*
**Leak-Proof**1%
*“Missing liquid”*
**Inflation/Deflation**1%
*“Burst everywhere”*
### **Top return reasons **
**Smell**38%
**Leak-Proof**34%
**Value For Money**7%
**Size-Overall**3%
**Storage Capacity**2%
**Functionality-Overall**2%
**Product Condition**2%
**Comfort-Overall**1%
**Weight Light**1%
**Dosage**1%
## **Common questions**
- **Is laundry perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £246K/yr across 36 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the laundry perfume niche?**
- 13 brands and 52 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in laundry perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Dilute/Watery. The return rate is 0.1%.
- **When does demand for laundry perfume peak?**
- Demand peaks in Jan–Apr–Oct–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the laundry perfume niche?**
- Listings span £2.22–£28.54; the average listing price is £14.53 (sweet spot $15–$100). The average incumbent carries 1,526 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)