---
title: "Products — laundry liquid 5l - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/laundry-liquid-5l/products"
last_updated: "2026-07-31T22:46:55.637Z"
locale: en
meta:
  description: "Niche score 48/100 · £286K/yr market · 342K searches/yr · £9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £286K/yr market · 342K searches/yr · £9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — laundry liquid 5l - Flapen"
---

# **laundry liquid 5l**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 50Growth 25Conversion 82Competition 50Returns 99Price range 25Avg price 29Brand share 0Review moat 61Quality gap 53

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,064.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£286K**

£286K/yr · 342K searches

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£9.53**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+0.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£2.14–£19.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand