---
title: "Products — laundry bleach - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/laundry-bleach/products"
last_updated: "2026-07-31T23:31:54.456Z"
locale: en
meta:
  description: "Niche score 44/100 · £39K/yr market · 68K searches/yr · £5.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £39K/yr market · 68K searches/yr · £5.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — laundry bleach - Flapen"
---

# **laundry bleach**

**Skip it**

Prices mostly outside the sweet spot ($1.02–$13.55) — this niche doesn't clear our bar today.

Market size 10Growth 67Conversion 85Competition 15Returns 100Price range 0Avg price 17Brand share 29Review moat 42Quality gap 55

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+46.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,347.64**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£5.98**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£39K**

£39K/yr · 68K searches

**Price range**

**Bad****£1.02–£13.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100