---
title: "Lapsang Souchong Tea Bags — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lapsang-souchong-tea-bags"
last_updated: "2026-07-31T20:24:05.532Z"
locale: en
meta:
description: "Niche score 55/100 · £71K/yr market · 30K searches/yr · £12.93 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £71K/yr market · 30K searches/yr · £12.93 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lapsang Souchong Tea Bags — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **lapsang souchong tea bags**
**Worth a look**
Shows low returns (0.0%), but a small market ($71K/yr) keeps it on the watch list.
Market size 18Growth 20Conversion 99Competition 54Returns 100Price range 48Avg price 58Brand share 41Review moat 85Quality gap 81
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****293.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.93**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.30–£26.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£71K**
£71K/yr · 30K searches
According to Flapen's Amazon United Kingdom niche tracking, lapsang souchong tea bags is a £71K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lapsang souchong tea bags market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£39K–£52K**
- units × avg price
- **Conversion rate**
- **18.4%**
- **Avg BSR**
- **#510**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **68%**
- **Out of stock**
- **18.3%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 99%
**Open market**
**14%**
- Taylors of Harrogate33% - Tea People16% - Birchall15% - Timber Smoke Tea Co.9% - REPLANTEA Cuidamos tu Naturaleza8% - TeeLux6% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -9.6% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/lapsang-souchong-tea-bags/trend)
## **Top lapsang souchong tea bags search terms**
- **lapsang souchong loose leaf tea**14K/yr-3.2%13.6% conv. - **lapsang souchong**8K/yr-16.9%9.7% conv. - **lapsang souchong tea**5K/yr-23.5%14.0% conv. - **tea lapsang**3K/yr-0.9%8.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/lapsang-souchong-tea-bags/search-terms)
## **Top lapsang souchong tea bags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Birchall Tea | Lapsang Souchong | Smoked Black Tea | 125g Loose Leaf Charcoal Grey**Birchall**£7.46**3.2★87 rev](https://www.amazon.co.uk/dp/B09ZPDSFJS) [2**Taylors of Harrogate Lapsang Souchong Tea 20 Wrapped & Tagged Tea Bags (Pack of 3)**Taylors of Harrogate**£10.79**4.6★1,194 rev](https://www.amazon.co.uk/dp/B07Z1P8CY1) [3**Taylors of Harrogate Loose Leaf Tea 1kg (Lapsang Souchong)**Taylors of Harrogate**£26.87**4.3★170 rev](https://www.amazon.co.uk/dp/B07KFK75QB) [4**Timber Smoke Tea Co. Lapsang Souchong Black Tea Properly Smoked Loose Leaf 100g**Timber Smoke Tea Co.**£9.76**4.2★50 rev](https://www.amazon.co.uk/dp/B0F99NGCMP) [5**Tea People Lapsang Souchong Loose Tea Caddy 100g**Tea People**£9.07**4.3★229 rev](https://www.amazon.co.uk/dp/B00P2MTW7I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lapsang Souchong Smoked - Premium Black Loose Leaf Tea (100g)**Hiip Tea**£8.00**64 rev1mo ago](https://www.amazon.co.uk/dp/B0CPFX68MV) [**Timber Smoke Tea Co. Lapsang Souchong Black Tea Properly Smoked Loose Leaf 100g**Timber Smoke Tea Co.**£9.76**50 rev1y ago](https://www.amazon.co.uk/dp/B0F99NGCMP) [![Fortnum & Mason La Busan Sue Chung (Lapsang) 125g canned (Fortnum & Mason Lapsang Souchong Tea) [Parallel import]](https://m.media-amazon.com/images/I/41oilqeiivL.jpg)**Fortnum & Mason La Busan Sue Chung (Lapsang) 125g canned (Fortnum & Mason Lapsang Souchong Tea) \[Parallel import\]**Fortnum & Mason**£14.55**2 rev1y ago](https://www.amazon.co.uk/dp/B01HABPNBC) [**Birchall Lapsang Souchong Leaf Tea 750g - Loose Leaf Tea**Birchall**£21.92**6 rev1y ago](https://www.amazon.co.uk/dp/B0DHLD12W4) [**TeeLux Lapsang Souchong Tea Loose Leaf 228g Unique Smoked Black Tea from China Vegan Full-bodied Smoky Flavor Lapsang Souchong Loose Leaf Black Tea**TeeLux**£12.74**15 rev1y ago](https://www.amazon.co.uk/dp/B0DHCP58JH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Fortnum & Mason La Busan Sue Chung (Lapsang) 125g canned (Fortnum & Mason Lapsang Souchong Tea) [Parallel import]](https://m.media-amazon.com/images/I/41oilqeiivL.jpg)**Fortnum & Mason La Busan Sue Chung (Lapsang) 125g canned (Fortnum & Mason Lapsang Souchong Tea) \[Parallel import\]**Fortnum & Mason**£14.55**5.0★**▲ 60%**](https://www.amazon.co.uk/dp/B01HABPNBC) [**Lapsang Souchong Organic Black Tea 200g (100 Cups) | Loose Leaf Black Tea from China Smoked over Pine Embers REPLANTEA**REPLANTEA Cuidamos tu Naturaleza**£14.11**3.9★**▲ 60%**](https://www.amazon.co.uk/dp/B0D152LBD7) [**Tea People Lapsang Souchong - 200g Refill Pack**Tea People**£13.38**4.3★**▲ 58%**](https://www.amazon.co.uk/dp/B081SBDLMR) [**Teapigs Everyday Brew Loose Leaf Tea - Whole Leaf English Breakfast Blend - Assam Rwandan & Ceylon Black Tea - Full-Flavoured & Rich - Great Taste Award Winner - 250g (1 Pack)**teapigs**£8.87**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B07C5YM4T7) [**Birchall Lapsang Souchong Leaf Tea 750g - Loose Leaf Tea**Birchall**£21.92**2.8★**▲ 51%**](https://www.amazon.co.uk/dp/B0DHLD12W4)
**~~View all trending →~~**
## **What buyers say about lapsang souchong tea bags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Beautiful Tea”*
**Flavor**18%
*“Great flavour”*
**Quality-Overall**15%
*“Good quality tea”*
**Value For Money**7%
*“Great value”*
**Smell**6%
*“Really lovely smokey aroma and strong flavour”*
**Freshness**2%
*“Very refreshing and good value for the great quality”*
**Spiciness**2%
*“A refreshing rich smoky tea”*
**Bitter**1%
*“It has the taste of balanced bitterness”*
**Blend/Ratio**1%
*“The blend itself is excellent”*
**Gifting Purpose**1%
*“It was a gift”*
### **What buyers complain about **
**Taste-Overall**31%
*“It tastes bland”*
**Quality-Overall**11%
*“The quality of the tea has got worse”*
**Flavor**9%
*“Very poor flavour”*
**Spiciness**9%
*“No smokiness”*
**Strength**7%
*“not strong”*
**Advertised Vs Actual Product**6%
*“Misleading description”*
**Smell**5%
*“Bit of a overpowering chemical smell”*
**Value For Money**5%
*“expensive,”*
**Size-Overall**4%
*“it is really small”*
**Stale/Rotten/Spoiled**3%
*“disappeared once it had brewed”*
## **Common questions**
- **Is lapsang souchong tea bags profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the lapsang souchong tea bags niche?**
- 13 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in lapsang souchong tea bags?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Flavor. The return rate is 0.0%.
- **When does demand for lapsang souchong tea bags peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the lapsang souchong tea bags niche?**
- Listings span £2.30–£26.87; the average listing price is £12.93 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.
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