---
title: "Lamb — £547K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lamb"
last_updated: "2026-07-31T23:26:17.794Z"
locale: en
meta:
description: "Niche score 55/100 · £547K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £547K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lamb — £547K/yr Amazon UK Niche (2026) - Flapen"
---
# **lamb**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 62Growth 5Conversion 89Competition 66Returns 100Price range 53Avg price 23Brand share 0Review moat 83Quality gap 84
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****340.03**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£547K**
£547K/yr · 638K searches
**Price range**
**Good****£2.94–£28.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.16**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-39.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lamb is a £547K/yr Amazon United Kingdom market (638K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lamb market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£490K–£653K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **27.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 92%
**Open market**
**0%**
- Morrisons70% - GreHom13% - CO OP9% - Iceland7% - Lidgate's2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.4% search growth over the last 90 days.
15K10KSpike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/lamb/trend)
## **Top lamb search terms**
- **lamb**398K/yr-36.8%7.8% conv. - **lamb chops**83K/yr-12.4%12.4% conv. - **lamb shank**37K/yr-43.7%11.2% conv. - **lamb steaks**14K/yr+3.5%17.4% conv. - **lamb leg**30K/yr-72.6%5.1% conv. - **leg of lamb**29K/yr-79.3%2.8% conv. - **lamb joint**10K/yr-41.4%3.9% conv. - **lamb shanks**12K/yr-54.7%8.0% conv. - **minted lamb**4K/yr+26.8%11.3% conv. - **lamb steak**4K/yr-4.8%15.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/lamb/search-terms)
## **Top lamb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£22K8%£44K12%£66K16%£87K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Boneless Lamb Leg Steaks 300g**GreHom**£6.20**4.5★195 rev](https://www.amazon.co.uk/dp/B0F5XC5P1P) [2**Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g**Morrisons**£5.68**4.2★106 rev](https://www.amazon.co.uk/dp/B0DJW4MT5M) [3**Co-op British Lamb Leg Steaks 320g**CO OP**£6.09**4.5★139 rev](https://www.amazon.co.uk/dp/B08XS5RJV2) [4**Morrisons Market Street Butchers British Spring Lamb Chops (0.3kg - 0.4kg typically 0.35kg)**Morrisons**£8.21**4.3★48 rev](https://www.amazon.co.uk/dp/B08F2SFZYW) [5**Morrisons British Diced Lean Leg of Lamb 300g**Morrisons**£7.67**4.4★741 rev](https://www.amazon.co.uk/dp/B084VQJPYB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Boneless Lamb Leg Steaks 300g**GreHom**£6.20**195 rev1y ago](https://www.amazon.co.uk/dp/B0F5XC5P1P) [**Morrisons Market Street Butchers British Spring Lamb Stuffed Breast (0.2kg - 0.48kg typically 0.34kg)**Morrisons**£4.28**25 rev1y ago](https://www.amazon.co.uk/dp/B0D5B7QL4R) [**Morrisons The Best Slow Cooked Lamb Shank 480g**Morrisons**£7.65**59 rev1y ago](https://www.amazon.co.uk/dp/B0DJW5MWTK) [**Morrisons Boneless Lamb Rump Steak 300g**Morrisons**£6.05**92 rev1y ago](https://www.amazon.co.uk/dp/B0F5XBCLDD) [**Morrisons Market Street Minted Lamb Kofta 340g**Morrisons**£5.16**7 rev1y ago](https://www.amazon.co.uk/dp/B0F7RWWMH2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Lamb Chops 320g**Morrisons**£6.68**4.4★**▲ 226%**](https://www.amazon.co.uk/dp/B0D8WTQGQV) [**Morrisons Market Street Minted Lamb Kofta 340g**Morrisons**£5.16**2.9★**▲ 215%**](https://www.amazon.co.uk/dp/B0F7RWWMH2) [**Morrisons Market Street Butchers British Spring Lamb Chops (0.3kg - 0.4kg typically 0.35kg)**Morrisons**£8.21**4.3★**▲ 61%**](https://www.amazon.co.uk/dp/B08F2SFZYW) [**Morrisons Lamb Grillsteaks 4 x 85g (Frozen)**Morrisons**£2.94**4.2★**▲ 55%**](https://www.amazon.co.uk/dp/B01CDURPGG) [**Iceland Lamb Chump Chops 800g**Iceland**£8.03**4.1★**▲ 50%**](https://www.amazon.co.uk/dp/B0CZ4CM5QG)
**~~View all trending →~~**
## **What buyers say about lamb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“tasty and fresh”*
**Quality-Overall**18%
*“Good quality lamb”*
**Value For Money**15%
*“Good value”*
**Freshness**7%
*“tasty and fresh”*
**Flavor**5%
*“Great flavour”*
**Nutritional Content**5%
*“Its got good fat content”*
**Cooking Instructions**3%
*“Easy to cook”*
**Size-Overall**2%
*“Good size”*
**Spiciness**2%
*“These were great as burgers in buns without any sauce on as well”*
**Thickness**1%
*“Thick and juicy”*
### **What buyers complain about **
**Size-Overall**14%
*“very small”*
**Value For Money**12%
*“expensive”*
**Quality-Overall**9%
*“won't buy again bad quality control”*
**Taste-Overall**7%
*“Sadly these failed on every taste test”*
**Flavor**7%
*“Not much flavour”*
**Nutritional Content**7%
*“Im not happy very fatty hardly no meat”*
**Thickness**6%
*“Too thin”*
**Oily/Greasy**6%
*“if you don't like greasy foods as they give off a fare bit off fat”*
**Ease Of Chewing/Swallowing**5%
*“had it in a stir fry and it was way too chewy and gristly”*
**Hard Feel**3%
*“tough”*
## **Common questions**
- **Is lamb profitable to sell on Amazon United Kingdom?**
- The niche generates £547K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the lamb niche?**
- 5 brands and 33 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lamb?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for lamb peak?**
- Demand peaks in Jan–Sep–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the lamb niche?**
- Listings span £2.94–£28.55; the average listing price is £8.16 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.
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