---
title: "Lamb Mince — £1.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lamb-mince"
last_updated: "2026-07-31T22:46:01.955Z"
locale: en
meta:
description: "Niche score 50/100 · £1.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £1.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lamb Mince — £1.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **lamb mince**
**Worth a look**
Shows searches that convert (30.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 90Growth 17Conversion 100Competition 38Returns 100Price range 0Avg price 14Brand share 0Review moat 58Quality gap 43
**Conversion**
**Incredible****30.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.7M**
£1.7M/yr · 1.1M searches
**Review moat**
**Good****1,183.58**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.87**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.59–£7.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lamb mince is a £1.7M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lamb mince market data**
- **Units sold / yr**
- **300K–400K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£1.5M–£1.9M**
- units × avg price
- **Conversion rate**
- **30.6%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Morrisons67% - by Amazon19% - GreHom10% - Iceland4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
80K60KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/lamb-mince/trend)
## **Top lamb mince search terms**
- **minced beef**407K/yr-15.6%27.8% conv. - **mince**340K/yr-17.0%26.0% conv. - **beef mince**159K/yr-12.2%29.6% conv. - **mince beef**58K/yr-26.4%25.6% conv. - **fillet steak**40K/yr-13.5%0.2% conv. - **mince meat**41K/yr-21.9%24.3% conv. - **ground beef**18K/yr-10.6%10.7% conv. - **steak mince**17K/yr-19.9%21.8% conv. - **minced meat**13K/yr-26.3%16.6% conv. - **5% mince**8K/yr-22.0%25.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/lamb-mince/search-terms)
## **Top lamb mince products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£169K20%£337K30%£506K40%£675K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons British Steak Mince 5% Fat 500g**Morrisons**£5.40**4.6★7,559 rev](https://www.amazon.co.uk/dp/B01M2Z8HJ5) [2**Morrisons Savers 25% Beef Mince 500g**GreHom**£3.42**4.5★366 rev](https://www.amazon.co.uk/dp/B0F5X9GRM9) [3**Morrisons Market Street British Beef Lean Mince 750g**Morrisons**£7.60**4.5★3,357 rev](https://www.amazon.co.uk/dp/B01LF1SIC4) [4**Morrisons British 20% Beef Steak Mince 500g**Morrisons**£3.88**4.5★1,598 rev](https://www.amazon.co.uk/dp/B07S1K1P4D) [5**by Amazon 5% Fat British Beef Mince 500g Pack of 1**by Amazon**£5.00**4.6★2,618 rev](https://www.amazon.co.uk/dp/B085Y37R3F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Market Street 5% Pork Mince 500g**Morrisons**£2.72**18 rev3mo ago](https://www.amazon.co.uk/dp/B0GXB88SZC) [**Morrisons Savers 25% Beef Mince 500g**GreHom**£3.42**366 rev1y ago](https://www.amazon.co.uk/dp/B0F5X9GRM9) [**Iceland British Lean Beef Steak Mince 5% Fat**Iceland**£4.30**74 rev1y ago](https://www.amazon.co.uk/dp/B0C69XBW1H) [**Morrisons British 15% Beef Mince 500g**Morrisons**£5.13**123 rev2y ago](https://www.amazon.co.uk/dp/B0D35WFY3Q) [**Morrisons Chicken Mince 500g**Morrisons**£2.59**273 rev2y ago](https://www.amazon.co.uk/dp/B0CZ9KMJW9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Market Street 5% Pork Mince 500g**Morrisons**£2.72**4.5★**▲ 317%**](https://www.amazon.co.uk/dp/B0GXB88SZC) [**Morrisons The Butchers On Market Street British Turkey Mince 500g**Morrisons**£3.69**4.5★**▲ 86%**](https://www.amazon.co.uk/dp/B01LF3VB62) [**Iceland British Lean Beef Steak Mince 5% Fat**Iceland**£4.30**4.2★**▲ 78%**](https://www.amazon.co.uk/dp/B0C69XBW1H) [**Morrisons Chicken Mince 500g**Morrisons**£2.59**4.5★**▲ 58%**](https://www.amazon.co.uk/dp/B0CZ9KMJW9) [**Morrisons Savers 25% Beef Mince 500g**GreHom**£3.42**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B0F5X9GRM9)
**~~View all trending →~~**
## **What buyers say about lamb mince**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Tasted lovely also”*
**Quality-Overall**16%
*“Good quality 4 days left on date good packaging”*
**Thickness**12%
*“Great mince to make a quick meal with”*
**Freshness**8%
*“Fresh and tasty”*
**Value For Money**7%
*“Good value for money”*
**Nutritional Content**6%
*“Great tast with 20% fat”*
**Cooking Instructions**4%
*“the mince separates reasonably well once it starts cooking”*
**Flavor**3%
*“yummy”*
**Spiciness**2%
*“Great yourself to a great chilli”*
**Advertised Vs Actual Product**2%
*“It does what it says on the tin”*
### **What buyers complain about **
**Thickness**18%
*“Mince is mince”*
**Taste-Overall**14%
*“lacked a bit of taste”*
**Stale/Rotten/Spoiled**12%
*“Meat was off”*
**Smell**10%
*“it smelled as if it had been sitting in its juices for a while”*
**Nutritional Content**9%
*“Literally no fat to drain off”*
**Quality-Overall**8%
*“Quality has definitely dropped”*
**Value For Money**4%
*“Bit over priced”*
**Flavor**4%
*“Personal taste must have fat in for better flavour”*
**Durability**4%
*“it broke down so easily”*
**Cooking Instructions**2%
*“Cooking it was a soupy mess”*
## **Common questions**
- **Is lamb mince profitable to sell on Amazon United Kingdom?**
- The niche generates £1.7M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lamb mince niche?**
- 4 brands and 10 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lamb mince?**
- Top complaints mined from reviews: Thickness, Taste-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for lamb mince peak?**
- Demand peaks in Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the lamb mince niche?**
- Listings span £2.59–£7.60; the average listing price is £4.87 (sweet spot $15–$100). The average incumbent carries 1,184 reviews — the moat a new listing must climb.
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