---
title: "Lamb Gravy — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lamb-gravy"
last_updated: "2026-07-31T22:45:54.779Z"
locale: en
meta:
description: "Niche score 36/100 · £87K/yr market · 103K searches/yr · £5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £87K/yr market · 103K searches/yr · £5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lamb Gravy — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **lamb gravy**
**Skip it**
Soft demand (-52.4% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 0Conversion 98Competition 17Returns 100Price range 0Avg price 14Brand share 10Review moat 90Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****200.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£87K**
£87K/yr · 103K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.13**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-52.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.37–£11.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, lamb gravy is a £87K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lamb gravy market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£103K–£128K**
- units × avg price
- **Conversion rate**
- **16.3%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**2%**
- Morrisons56% - Knorr26% - Bisto8% - Iceland3% - GreHom3% - NOMU2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 55 weeks — -52.4% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/lamb-gravy/trend)
## **Top lamb gravy search terms**
- **lamb shank**37K/yr-43.7%11.0% conv. - **lamb oxo cubes**12K/yr-52.5%0.8% conv. - **lamb shanks**12K/yr-54.7%7.8% conv. - **lamb gravy**13K/yr-62.8%1.4% conv. - **lamb stock**12K/yr-63.0%19.4% conv. - **lamb stock cubes**6K/yr-49.7%27.0% conv. - **pork gravy**6K/yr-48.9%14.7% conv. - **lamb gravy granules**4K/yr-60.0%0.4% conv. - **pork gravy granules**3K/yr-40.9%18.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/lamb-gravy/search-terms)
## **Top lamb gravy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£17K30%£26K40%£35K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g**Morrisons**£5.68**4.2★106 rev](https://www.amazon.co.uk/dp/B0DJW4MT5M) [2**Morrisons The Best Slow Cooked Lamb Shank 480g**Morrisons**£7.65**4.1★59 rev](https://www.amazon.co.uk/dp/B0DJW5MWTK) [3**Knorr Lamb Stock Cubes Adds Rich Flavour to Your Dishes Gluten-free Lamb Stock 8x 10 g**Knorr**£1.52**4.7★442 rev](https://www.amazon.co.uk/dp/B0171YG5UQ) [4**Bisto Best Pork Gravy Granules Made with Real Meat Juice 230 g (Pack of 1)**Bisto**£3.11**4.6★263 rev](https://www.amazon.co.uk/dp/B088C7HFSW) [5**Knorr Lamb Stock Cubes 8 x 10g**Knorr**£1.67**4.5★600 rev](https://www.amazon.co.uk/dp/B005LLZHU6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best Slow Cooked Lamb Shank 480g**Morrisons**£7.65**59 rev1y ago](https://www.amazon.co.uk/dp/B0DJW5MWTK) [**Morrisons Boneless Lamb Leg Steaks 300g**GreHom**£6.20**195 rev1y ago](https://www.amazon.co.uk/dp/B0F5XC5P1P) [**Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g**Morrisons**£5.68**106 rev1y ago](https://www.amazon.co.uk/dp/B0DJW4MT5M) [**Morrisons Gammon Shanks With A Honey Mustard 550g**Morrisons**£5.70**63 rev1y ago](https://www.amazon.co.uk/dp/B0DG95J9ND) [**NOMU Lamb Stock and Broth (Fond) Liquid Concentrate 200ml Makes 6 Litres Full Flavour for Savoury Dishes Soups Stews & Sauces Gluten Free**NOMU**£11.24**29 rev2y ago](https://www.amazon.co.uk/dp/B0D2J9YJVR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Gammon Shanks With A Honey Mustard 550g**Morrisons**£5.70**4.4★**▲ 452%**](https://www.amazon.co.uk/dp/B0DG95J9ND) [**Iceland Luxury 2 Slow Cooked Lamb Shanks in a Mint Gravy 950g**Iceland**£9.70**5.0★**▲ 94%**](https://www.amazon.co.uk/dp/B0CVHGNRML) [**Morrisons Boneless Lamb Leg Steaks 300g**GreHom**£6.20**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B0F5XC5P1P) [**Co-op British Lamb Leg Steaks 320g**CO OP**£6.09**4.5★**▲ 23%**](https://www.amazon.co.uk/dp/B08XS5RJV2) [**Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g**Morrisons**£5.68**4.2★**▲ 14%**](https://www.amazon.co.uk/dp/B0DJW4MT5M)
**~~View all trending →~~**
## **What buyers say about lamb gravy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“The best lamb taste”*
**Value For Money**23%
*“Great value for money”*
**Quality-Overall**11%
*“Good quality”*
**Flavor**6%
*“Lovely flavour”*
**Ease Of Use**5%
*“Very handy to make up and very tasty”*
**Comfort-Overall**3%
*“Loved wearing this, so comfortable”*
**Freshness**3%
*“Lovely quality and fresh very lean”*
**Baking**2%
*“Delicious addition to all lamb recipes”*
**Soft Feel**2%
*“Made a casserole,was lovely and soft,”*
**Nutritional Content**1%
*“definitely the tastiest bistro best is normally gluten free across 99% of it's flavours”*
### **What buyers complain about **
**Value For Money**24%
*“expensive”*
**Size-Overall**21%
*“tiny”*
**Quality-Overall**8%
*“were ok, lot of sinew on the meat, not great quality”*
**Chunk/Clump/Collection**8%
*“one chunky little piece which was the only immediately edible piece in the pack”*
**Thickness**8%
*“Too thin”*
**Taste-Overall**4%
*“Not at all enjoyable after looking forward to it as I am not a very big red meat eater”*
**Salt Content**4%
*“It can be quite salty so be careful how much you put on”*
**Nutritional Content**4%
*“Im not happy very fatty hardly no meat”*
**Powdered/Crumbled**4%
*“gristle,ruined the whole meal ended up in the bin”*
## **Common questions**
- **Is lamb gravy profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 12 tracked products. 90-day search growth is -52.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the lamb gravy niche?**
- 7 brands and 37 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in lamb gravy?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for lamb gravy peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the lamb gravy niche?**
- Listings span £1.37–£11.24; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.
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