---
title: "Kunafa — £194K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/kunafa"
last_updated: "2026-07-31T23:26:17.530Z"
locale: en
meta:
description: "Niche score 38/100 · £194K/yr market · 332K searches/yr · £7.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £194K/yr market · 332K searches/yr · £7.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kunafa — £194K/yr Amazon UK Niche (2026) - Flapen"
---
# **kunafa**
**Skip it**
Soft demand (-57.0% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 0Conversion 77Competition 14Returns 100Price range 39Avg price 22Brand share 24Review moat 71Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****648.45**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£4.11–£21.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£194K**
£194K/yr · 332K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£7.86**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-57.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kunafa is a £194K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kunafa market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£197K–£236K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#990**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**16**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**6%**
- Eastanbul37% - Seba Garden33% - Mareluxe11% - Yörem5% - Toprak4% - Topline4% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -57.0% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/kunafa/trend)
## **Top kunafa search terms**
- **kunafa**80K/yr-51.6%6.4% conv. - **kataifi pastry**46K/yr-33.3%5.8% conv. - **kadayif**48K/yr-64.5%9.2% conv. - **kataifi**33K/yr-70.5%7.8% conv. - **dubai chocolate kit**40K/yr-62.4%2.0% conv. - **knafeh**16K/yr-52.9%8.1% conv. - **kanafeh**19K/yr-65.6%9.4% conv. - **kanafa**7K/yr-7.5%8.2% conv. - **kunafa pastry**9K/yr-66.4%8.4% conv. - **katafi**5K/yr-56.8%7.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/kunafa/search-terms)
## **Top kunafa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£39K30%£58K40%£78K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)**Seba Garden**£5.18**4.6★360 rev](https://www.amazon.co.uk/dp/B0DWV9HJCX) [2**Eastanbul Dried and Chopped Kataifi Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for Dubai Pistachio Popular Chocolate Bar Shredded Phyllo Kunafa Knafeh Katifi Kanafeh Pastry 170 g**Eastanbul**£7.10**4.6★2,571 rev](https://www.amazon.co.uk/dp/B0DTHL61QG) [3**Eastanbul Dried & Chopped Kataifi Shredded Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for The Popular Dubai Pistachio Chocolate Bar Shredded Phyllo Dough Kunafa Dough 500g**Eastanbul**£8.92**4.4★2,351 rev](https://www.amazon.co.uk/dp/B0C8DG6LDW) [4**Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai**Mareluxe**£6.62**4.5★83 rev](https://www.amazon.co.uk/dp/B0F2YWCMYT) [5**Yörem Dried & Chopped Kadayif Pastry | Perfect For Dubai Chocolate Kadayif (Kataifi) Shredded Fillo Dough Kadayif Pastry Dough Dubai Pistachio Chocolate Bar Kunafa**Yörem**£6.96**4.4★370 rev](https://www.amazon.co.uk/dp/B0DQZWQZQ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Angel hair pastry strands. Roasted Kadayif 500g. Kadayif pastry strands angel hair. Kataifi angel hair for Dubai chocolate. Angel hair Kadayif for sweets & traditional recipes. Kataifi dough**Proparts**£8.10**328 rev4mo ago](https://www.amazon.co.uk/dp/B0F14JT544) [**Pistachio Dubai Chocolate Making Kit - Pistachio Cream 600g Spreadable Butter Deep Chocolate Mould & Roasted Kadayif Pastry 500g Fillo Dough. Make Your Own Dubai Inspired Chocolates at Home**Topline**£21.84**261 rev1y ago](https://www.amazon.co.uk/dp/B0FG3GLPNH) [**Gordion Kadayif (Kataifi) Premium Roasted & Chopped Pastry Perfect for Dubai Style Chocolate & Kunafah Natural Ingredients & Vegan 200gr**GORDION**£5.34**90 rev1y ago](https://www.amazon.co.uk/dp/B0FBXBFJD8) [**Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)**Seba Garden**£5.18**360 rev1y ago](https://www.amazon.co.uk/dp/B0DWV9HJCX) [**Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai**Mareluxe**£6.62**83 rev1y ago](https://www.amazon.co.uk/dp/B0F2YWCMYT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Angel hair pastry strands. Roasted Kadayif 500g. Kadayif pastry strands angel hair. Kataifi angel hair for Dubai chocolate. Angel hair Kadayif for sweets & traditional recipes. Kataifi dough**Proparts**£8.10**4.6★**▲ 516%**](https://www.amazon.co.uk/dp/B0F14JT544) [**Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)**Seba Garden**£5.18**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B0DWV9HJCX) [**Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai**Mareluxe**£6.62**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B0F2YWCMYT) [**Eastanbul Dried & Chopped Kataifi Shredded Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for The Popular Dubai Pistachio Chocolate Bar Shredded Phyllo Dough Kunafa Dough 500g**Eastanbul**£8.92**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B0C8DG6LDW) [**Toprak Kunafa Premium Vegan Kataifi Pastry Ingredient for Viral Dubai Pistachio Chocolate Bar Filo Dough for Kunafa Spread Kadayif & Dessert Toppings 200g**Toprak**£5.06**4.5★**▲ 12%**](https://www.amazon.co.uk/dp/B0FM3TQJ8Z)
**~~View all trending →~~**
## **What buyers say about kunafa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Delicious in chocolate”*
**Quality-Overall**23%
*“Excellent product”*
**Baking**17%
*“Great for baking”*
**Value For Money**8%
*“Great value for money”*
**Crispiness**6%
*“The product was of good quality, very fresh and crispy”*
**Advertised Vs Actual Product**4%
*“As described”*
**Smell**2%
*“the bag outside does smell a bit it comes chopped which is great for me and makes it easier to bake with and tastes good”*
**Flavor**2%
*“Excellent lovely flavour”*
**Size-Overall**1%
*“Good size for the price”*
**Ease Of Use**1%
*“container easy to open”*
### **What buyers complain about **
**Smell**25%
*“Worst ever, smells awful”*
**Value For Money**19%
*“Too expensive”*
**Taste-Overall**19%
*“It tastes horrible”*
**Color**13%
*“The pastry was green gray”*
**Advertised Vs Actual Product**13%
*“Terrible description of a poor product”*
**Ingredients-Overall**6%
*“cotton fibers in the product”*
## **Common questions**
- **Is kunafa profitable to sell on Amazon United Kingdom?**
- The niche generates £194K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the kunafa niche?**
- 9 brands and 16 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in kunafa?**
- Top complaints mined from reviews: Smell, Value For Money, Taste-Overall. The return rate is 0.1%.
- **When does demand for kunafa peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the kunafa niche?**
- Listings span £4.11–£21.84; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.
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