---
title: "Kunafa Pastry — £8K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/kunafa-pastry"
last_updated: "2026-07-31T22:45:59.540Z"
locale: en
meta:
description: "Niche score 31/100 · £8K/yr market · 13K searches/yr · £6.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £8K/yr market · 13K searches/yr · £6.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kunafa Pastry — £8K/yr Amazon UK Niche (2026) - Flapen"
---
# **kunafa pastry**
**Skip it**
Soft demand (-67.4% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 84Competition 15Returns 100Price range 0Avg price 18Brand share 18Review moat 69Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****753.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.58**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£8K**
£8K/yr · 13K searches
**Growth**
**Bad****-67.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.11–£8.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kunafa pastry is a £8K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr. Verdict: Skip it — 31/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kunafa pastry market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£5K–£7K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#996**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **100%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **247 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**14**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**3%**
- Eastanbul46% - Seba Garden21% - Mareluxe12% - Yörem8% - Toprak6% - Melis4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -67.4% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/kunafa-pastry/trend)
## **Top kunafa pastry search terms**
- **kunafa pastry**9K/yr-66.4%8.3% conv. - **kunafa dough**4K/yr-69.1%2.9% conv. - **kunafa pastry shredded**7/yr+0.0%50.0% conv. - **kanafeh pastry**158/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/kunafa-pastry/search-terms)
## **Top kunafa pastry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£77420%£2K30%£2K40%£3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eastanbul Dried and Chopped Kataifi Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for Dubai Pistachio Popular Chocolate Bar Shredded Phyllo Kunafa Knafeh Katifi Kanafeh Pastry 170 g**Eastanbul**£7.10**4.6★2,571 rev](https://www.amazon.co.uk/dp/B0DTHL61QG) [2**Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)**Seba Garden**£5.18**4.6★360 rev](https://www.amazon.co.uk/dp/B0DWV9HJCX) [3**Eastanbul Dried & Chopped Kataifi Shredded Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for The Popular Dubai Pistachio Chocolate Bar Shredded Phyllo Dough Kunafa Dough 500g**Eastanbul**£8.92**4.4★2,351 rev](https://www.amazon.co.uk/dp/B0C8DG6LDW) [4**Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai**Mareluxe**£6.62**4.5★83 rev](https://www.amazon.co.uk/dp/B0F2YWCMYT) [5**Yörem Dried & Chopped Kadayif Pastry | Perfect For Dubai Chocolate Kadayif (Kataifi) Shredded Fillo Dough Kadayif Pastry Dough Dubai Pistachio Chocolate Bar Kunafa**Yörem**£6.96**4.4★370 rev](https://www.amazon.co.uk/dp/B0DQZWQZQ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Angel hair pastry strands. Roasted Kadayif 500g. Kadayif pastry strands angel hair. Kataifi angel hair for Dubai chocolate. Angel hair Kadayif for sweets & traditional recipes. Kataifi dough**Proparts**£8.10**328 rev4mo ago](https://www.amazon.co.uk/dp/B0F14JT544) [**Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)**Seba Garden**£5.18**360 rev1y ago](https://www.amazon.co.uk/dp/B0DWV9HJCX) [**Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai**Mareluxe**£6.62**83 rev1y ago](https://www.amazon.co.uk/dp/B0F2YWCMYT) [**Eastanbul Baked & Shredded Kataifi for Milk Pudding Toasted Kataifi Kadayif Pastry Dough for Dubai Chocolate Shredded Fillo Dough Katifi Muhallebi Kadaifi Sprinkles Crushed Roasted Katafi 250g**Eastanbul**£7.19**539 rev1y ago](https://www.amazon.co.uk/dp/B0C8DKDKPN) [**Eastanbul Dried and Chopped Kataifi Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for Dubai Pistachio Popular Chocolate Bar Shredded Phyllo Kunafa Knafeh Katifi Kanafeh Pastry 170 g**Eastanbul**£7.10**2,571 rev1y ago](https://www.amazon.co.uk/dp/B0DTHL61QG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Angel hair pastry strands. Roasted Kadayif 500g. Kadayif pastry strands angel hair. Kataifi angel hair for Dubai chocolate. Angel hair Kadayif for sweets & traditional recipes. Kataifi dough**Proparts**£8.10**4.6★**▲ 731%**](https://www.amazon.co.uk/dp/B0F14JT544) [**Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)**Seba Garden**£5.18**4.6★**▲ 152%**](https://www.amazon.co.uk/dp/B0DWV9HJCX) [**Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai**Mareluxe**£6.62**4.5★**▲ 45%**](https://www.amazon.co.uk/dp/B0F2YWCMYT) [**Eastanbul Dried & Chopped Kataifi Shredded Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for The Popular Dubai Pistachio Chocolate Bar Shredded Phyllo Dough Kunafa Dough 500g**Eastanbul**£8.92**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B0C8DG6LDW) [**Eastanbul Baked & Shredded Kataifi for Milk Pudding Toasted Kataifi Kadayif Pastry Dough for Dubai Chocolate Shredded Fillo Dough Katifi Muhallebi Kadaifi Sprinkles Crushed Roasted Katafi 250g**Eastanbul**£7.19**4.6★**— 8%**](https://www.amazon.co.uk/dp/B0C8DKDKPN)
**~~View all trending →~~**
## **What buyers say about kunafa pastry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Made myself some nice Dubai style chocolate bars with this”*
**Quality-Overall**24%
*“Excellent product”*
**Baking**17%
*“Great for baking”*
**Value For Money**8%
*“Great value for money”*
**Crispiness**6%
*“The product was of good quality, very fresh and crispy”*
**Advertised Vs Actual Product**4%
*“As described”*
**Smell**2%
*“the bag outside does smell a bit it comes chopped which is great for me and makes it easier to bake with and tastes good”*
**Size-Overall**2%
*“Good size for the price”*
**Ease Of Use**2%
*“container easy to open”*
**Moist/Dry**1%
*“Lovely and dry”*
### **What buyers complain about **
**Smell**29%
*“Worst ever, smells awful”*
**Taste-Overall**21%
*“It tastes horrible”*
**Value For Money**21%
*“Too expensive”*
**Color**14%
*“The pastry was green gray”*
**Ingredients-Overall**7%
*“cotton fibers in the product”*
## **Common questions**
- **Is kunafa pastry profitable to sell on Amazon United Kingdom?**
- The niche generates £8K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -67.4%. Flapen's verdict: Skip it (31/100).
- **How competitive is the kunafa pastry niche?**
- 7 brands and 14 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in kunafa pastry?**
- Top complaints mined from reviews: Smell, Taste-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for kunafa pastry peak?**
- Demand peaks in Apr; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the kunafa pastry niche?**
- Listings span £4.11–£8.92; the average listing price is £6.58 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.
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