---
title: "Kingfisher — £233K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/kingfisher"
last_updated: "2026-07-31T21:49:05.802Z"
locale: en
meta:
description: "Niche score 49/100 · £233K/yr market · 206K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £233K/yr market · 206K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kingfisher — £233K/yr Amazon UK Niche (2026) - Flapen"
---
# **kingfisher**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 20Conversion 96Competition 50Returns 99Price range 29Avg price 23Brand share 10Review moat 85Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****293.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£233K**
£233K/yr · 206K searches
**Price range**
**Okay****£0.74–£20.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.21**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kingfisher is a £233K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kingfisher market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£205K–£246K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#437**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **18%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**71**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**3%**
- Kingfisher76% - Blue Dragon7% - Lovering Foods7% - Fresh Vegetables4% - Biona2% - Golden Swan Brand2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -10.1% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/kingfisher/trend)
## **Top kingfisher search terms**
- **kingfisher toothpaste**51K/yr+5.3%10.8% conv. - **kingfisher**32K/yr+6.2%0.7% conv. - **bean sprouts**28K/yr-19.3%11.3% conv. - **beansprouts**29K/yr-21.8%16.7% conv. - **kingfisher fluoride free toothpaste**20K/yr-22.9%12.3% conv. - **water chestnuts**14K/yr-30.9%18.5% conv. - **kingfisher gifts**17K/yr-21.7%0.7% conv. - **kingfisher toothpaste with fluoride**4K/yr+83.0%15.7% conv. - **water chestnuts tinned**5K/yr-31.2%4.8% conv. - **kingfisher toothpaste fluoride free**3K/yr+18.5%10.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/kingfisher/search-terms)
## **Top kingfisher products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£12K10%£23K15%£35K20%£47K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kingfisher Natural Toothpaste Mint Fluoride-Free | Suitable for Vegetarians & Vegans | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 1x100ml Tube**Kingfisher**£5.40**4.6★1,524 rev](https://www.amazon.co.uk/dp/B002K5V4VW) [2**Kingfisher Oriental Bean Sprouts in Water 410g**Kingfisher**£1.27**4.5★399 rev](https://www.amazon.co.uk/dp/B00RXG2LII) [3**Kingfisher Natural Toothpaste Mint with Fluoride | Suitable for Vegetarians & Vegans | Oral Health Foundation Approved | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 1 x 100ml Tube**Kingfisher**£5.04**4.5★116 rev](https://www.amazon.co.uk/dp/B000RL2DM0) [4**Blue Dragon Beansprouts 320g**Blue Dragon**£0.99**0.0★0 rev](https://www.amazon.co.uk/dp/B0H4Q641GN) [5**Kingfisher Mint with Fluoride Toothpaste 100ml Case of 4**Kingfisher**£17.00**4.6★33 rev](https://www.amazon.co.uk/dp/B00PQWMHN0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Dragon Beansprouts 320g**Blue Dragon**£0.99**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H4Q641GN) [**Kingfisher Natural Toothpaste Fennel with Fluoride | Suitable for Vegetarians & Vegans | Oral Health Foundation Approved | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 3 x 100ml Tubes**Kingfisher**£12.89**142 rev1y ago](https://www.amazon.co.uk/dp/B0FCGQTKRK) [**Stir Fry Water Chestnuts Bundle with Kingfisher Sliced Chestnuts in Water 225g 3 Pack + Brightdale Kitchen Booklet**Brightdale**£8.04**23 rev1y ago](https://www.amazon.co.uk/dp/B0DBR68T1H) [**Cute Birds Stained Glass Suncatcher Birds Stained Glass Window Hangings for Home Decor (Kingfisher)**Lolitarcrafts**£13.73**76 rev2y ago](https://www.amazon.co.uk/dp/B0D1QTMLVW) [**Booths Beansprouts**Fresh Vegetables**£0.74**49 rev5y ago](https://www.amazon.co.uk/dp/B08KGFQTH5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Dragon Beansprouts 320g**Blue Dragon**£0.99**0.0★**▲ 312%**](https://www.amazon.co.uk/dp/B0H4Q641GN) [**THREE PACKS of Kingfisher Natural Baking Soda Toothpaste 100ml**Kingfisher**£12.11**4.3★**▲ 161%**](https://www.amazon.co.uk/dp/B008FRMJI6) [**Biona Bean Sprouts Organic in Glass Jars**Biona**£3.23**4.3★**▲ 109%**](https://www.amazon.co.uk/dp/B07CRHHVVP) [**Kingfisher Natural Toothpaste Mint with Fluoride | Suitable for Vegetarians & Vegans | Oral Health Foundation Approved | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 1 x 100ml Tube**Kingfisher**£5.04**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B000RL2DM0) [**Kingfisher Natural Toothpaste Fennel with Fluoride | Suitable for Vegetarians & Vegans | Oral Health Foundation Approved | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 3 x 100ml Tubes**Kingfisher**£12.89**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0FCGQTKRK)
**~~View all trending →~~**
## **What buyers say about kingfisher**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**29%
*“It is a natural and basic toothpaste and it also contains flouride to help stop cavities”*
**Quality-Overall**9%
*“Great product”*
**Taste-Overall**8%
*“But great taste of freshness after use”*
**Value For Money**7%
*“its well priced on Amazon”*
**Crispiness**7%
*“Authentic crunch”*
**Natural Ingredients**6%
*“Great natural toothpaste”*
**Tooth Brightening**5%
*“perfect for those looking for fluoride-free toothpaste”*
**Tooth Sensitivity**4%
*“Much more gentle with your mouth”*
**Freshness**4%
*“and just like fresh”*
**Smell**3%
*“Really strong smell of fennel”*
### **What buyers complain about **
**Smell**13%
*“Left breath smelling bad. even with using a tongue scraper”*
**Oral Hygiene**13%
*“Feels like it's done half a job at cleaning your teeth”*
**Value For Money**11%
*“It's a bit pricey”*
**Ease Of Cleaning**11%
*“Did not feel like this suitably cleaned teeth”*
**Stale/Rotten/Spoiled**10%
*“Bean sprouts now they're not”*
**Stress/Anxiety**5%
*“the presence of these makes me stress salivate in the way that can happen when you are about to be sick”*
**Taste-Overall**5%
*“Not a pleasant taste”*
**Artificial Sweeteners**5%
*“Artificial sweeteners just pamper that craving”*
**Ease Of Use**3%
*“Tube is still difficult to handle properly”*
**Breathability**3%
*“Left breath smelling bad. even with using a tongue scraper”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Ingredients-Overall**17%
**Tooth Brightening**17%
**Maintenance And Repair**17%
**Smell**17%
## **Common questions**
- **Is kingfisher profitable to sell on Amazon United Kingdom?**
- The niche generates £233K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the kingfisher niche?**
- 8 brands and 71 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in kingfisher?**
- Top complaints mined from reviews: Smell, Oral Hygiene, Value For Money. The return rate is 0.2%.
- **When does demand for kingfisher peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the kingfisher niche?**
- Listings span £0.74–£20.78; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.
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