[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-grocery-kinder-easter-egg":3,"research-sidebar-rollups":550},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":83,"demand":88,"seasonality":324,"brandShare":337,"products":354,"feedback":400,"searchTerms":480,"related":515,"lastUpdated":33},"5d63bac29041174b7e9e9a93a28ea810","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":28,"successfulLaunches360":28,"newProducts360":20,"amazonNicheId":4,"title":29,"slug":30,"href":31,"leafCategoryName":32,"scrapedAt":33,"brandCount":26,"brandCountYearAgo":34,"sellerCount":35,"signals":36,"avgBsr":40,"pageQuality":28,"unitsSoldMin":41,"unitsSoldAvgMin":28,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":20,"top20BrandShare":20,"primePct":47,"oosRate":48},23099,99956,1.3765,-0.9869,0.0286,1,3.56,151,8.08,1.06,11.09,5,2000,0,"kinder easter egg","kinder-easter-egg","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fkinder-easter-egg","Chocolate Candy","2026-07-24T07:44:40.045491+00:00",8,31,[37,38,39],"quality_gap","out_of_stock","low_review_barrier",1608,1500,100,12120,16160,39,180,0.4,0.4093,{"score":50,"verdict":51,"components":52},30,"skip",[53,58,60,64,66,68,71,76,78,81],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",6,0.15,23098.63,{"key":59,"score":28,"weight":56,"raw":18},"growth",{"key":61,"score":62,"weight":63,"raw":19},"conversion",36,0.1,{"key":65,"score":28,"weight":56,"raw":20},"competition",{"key":67,"score":28,"weight":63,"raw":20},"brandShare",{"key":69,"score":70,"weight":63,"raw":21},"qualityGap",99,{"key":72,"score":73,"weight":74,"raw":75},"reviewMoat",92,0.05,150.8,{"key":77,"score":42,"weight":63,"raw":28},"returns",{"key":79,"score":80,"weight":74,"raw":23},"avgPrice",22,{"key":82,"score":28,"weight":74,"raw":28},"priceRange",{"avgRating":84,"medianPrice":85,"medianReturnRate":86,"nichesTracked":87},4.36,12.12,0.0064,27606,{"points":89,"droppedPartialWeek":323},[90,93,96,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,199,202,205,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,290,293,296,298,301,304,307,309,312,315,318,320],{"week":91,"volume":92},"2024-07-28",51,{"week":94,"volume":95},"2024-08-04",25,{"week":97,"volume":92},"2024-08-11",{"week":99,"volume":100},"2025-01-26",788,{"week":102,"volume":103},"2025-02-02",990,{"week":105,"volume":106},"2025-02-09",996,{"week":108,"volume":109},"2025-02-16",1254,{"week":111,"volume":112},"2025-02-23",1369,{"week":114,"volume":115},"2025-03-02",2301,{"week":117,"volume":118},"2025-03-09",2620,{"week":120,"volume":121},"2025-03-16",3517,{"week":123,"volume":124},"2025-03-23",4582,{"week":126,"volume":127},"2025-03-30",6742,{"week":129,"volume":130},"2025-04-06",13623,{"week":132,"volume":133},"2025-04-13",20645,{"week":135,"volume":136},"2025-04-20",38737,{"week":138,"volume":139},"2025-04-27",4775,{"week":141,"volume":142},"2025-05-04",887,{"week":144,"volume":145},"2025-05-11",456,{"week":147,"volume":148},"2025-05-18",303,{"week":150,"volume":151},"2025-05-25",233,{"week":153,"volume":154},"2025-06-01",217,{"week":156,"volume":157},"2025-06-08",227,{"week":159,"volume":160},"2025-06-15",222,{"week":162,"volume":163},"2025-06-22",154,{"week":165,"volume":166},"2025-06-29",129,{"week":168,"volume":169},"2025-07-06",128,{"week":171,"volume":172},"2025-07-13",152,{"week":174,"volume":175},"2025-07-20",142,{"week":177,"volume":178},"2025-07-27",211,{"week":180,"volume":181},"2025-08-03",138,{"week":183,"volume":184},"2025-08-10",249,{"week":186,"volume":187},"2025-08-17",216,{"week":189,"volume":190},"2025-08-24",248,{"week":192,"volume":193},"2025-08-31",252,{"week":195,"volume":196},"2025-09-07",239,{"week":198,"volume":160},"2025-09-14",{"week":200,"volume":201},"2025-09-21",259,{"week":203,"volume":204},"2025-09-28",300,{"week":206,"volume":196},"2025-10-05",{"week":208,"volume":209},"2025-10-12",287,{"week":211,"volume":212},"2025-10-19",414,{"week":214,"volume":215},"2025-10-26",382,{"week":217,"volume":218},"2025-11-02",475,{"week":220,"volume":221},"2025-11-09",553,{"week":223,"volume":224},"2025-11-16",650,{"week":226,"volume":227},"2025-11-23",602,{"week":229,"volume":230},"2025-11-30",676,{"week":232,"volume":233},"2025-12-07",777,{"week":235,"volume":236},"2025-12-14",743,{"week":238,"volume":239},"2025-12-21",844,{"week":241,"volume":242},"2025-12-28",510,{"week":244,"volume":245},"2026-01-04",637,{"week":247,"volume":248},"2026-01-11",1693,{"week":250,"volume":251},"2026-01-18",2055,{"week":253,"volume":254},"2026-01-25",2757,{"week":256,"volume":257},"2026-02-01",2787,{"week":259,"volume":260},"2026-02-08",2485,{"week":262,"volume":263},"2026-02-15",2541,{"week":265,"volume":266},"2026-02-22",3710,{"week":268,"volume":269},"2026-03-01",4503,{"week":271,"volume":272},"2026-03-08",5449,{"week":274,"volume":275},"2026-03-15",8332,{"week":277,"volume":278},"2026-03-22",11637,{"week":280,"volume":281},"2026-03-29",23080,{"week":283,"volume":284},"2026-04-05",48851,{"week":286,"volume":287},"2026-04-12",7326,{"week":289,"volume":40},"2026-04-19",{"week":291,"volume":292},"2026-04-26",692,{"week":294,"volume":295},"2026-05-03",207,{"week":297,"volume":166},"2026-05-10",{"week":299,"volume":300},"2026-05-17",87,{"week":302,"volume":303},"2026-05-24",66,{"week":305,"volume":306},"2026-05-31",54,{"week":308,"volume":92},"2026-06-07",{"week":310,"volume":311},"2026-06-14",52,{"week":313,"volume":314},"2026-06-21",32,{"week":316,"volume":317},"2026-06-28",42,{"week":319,"volume":317},"2026-07-05",{"week":321,"volume":322},"2026-07-12",35,false,[325,326,327,328,329,330,331,332,333,334,335,336],0.5142213324038875,0.6538003258464307,2.3591605806875195,5.522245908681943,0.08725263185387525,0.040564188054278916,0.03524792235267144,0.05460880480131357,0.08267745256178519,0.10715646302615688,0.19168199982167608,0.2329558810417359,{"top":338,"otherBrandCount":28,"otherClickShare":28},[339,342,345,348,351],{"brand":340,"clickShare":341},"Ferrero",0.3247,{"brand":343,"clickShare":344},"SKYTE",0.1948,{"brand":346,"clickShare":347},"Kinder",0.1818,{"brand":349,"clickShare":350},"Experts Supplies",0.1558,{"brand":352,"clickShare":353},"WPARHUS",0.1429,[355,365,374,383,390],{"asin":356,"title":357,"brand":340,"imageUrl":358,"price":359,"rating":360,"reviews":361,"clickShare90":341,"clickShare360":362,"launchDate":363,"amazonUrl":364},"B002046Y2M","Kinder Surprise Easter Egg 100g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51WxWFos9YL.jpg",6.97,4,209,0.3205,"2012-08-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB002046Y2M",{"asin":366,"title":367,"brand":343,"imageUrl":368,"price":369,"rating":370,"reviews":55,"clickShare90":344,"clickShare360":371,"launchDate":372,"amazonUrl":373},"B0FV3HPWGT","Kinder Surprise Egg 100G Kinder Surprise Chocolate Gift Chocolate Eggs Fine Milk Chocolate Chocolate Surprise -Gift For Kids Avengers Marvel Super hero","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41z8XOuR6VL.jpg",10.95,2.7,0.0396,"2025-10-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FV3HPWGT",{"asin":375,"title":376,"brand":346,"imageUrl":377,"price":24,"rating":378,"reviews":379,"clickShare90":347,"clickShare360":380,"launchDate":381,"amazonUrl":382},"B01N4M341P","Kinder Easter Chocolate Mini Shaped Eggs Easter Party Chocolate Treats 1 x 75 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oRT6dA-AL.jpg",4.6,532,0.3039,"2017-01-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01N4M341P",{"asin":384,"title":385,"brand":349,"imageUrl":386,"price":25,"rating":360,"reviews":26,"clickShare90":350,"clickShare360":387,"launchDate":388,"amazonUrl":389},"B0F66D73SS","6 x NewKinder Surprise Large Easter Eggs 20g Perfect for Boys and Girls - Treat for Easter Egg Hunts and Easter Celebrations - Pack of 6 Eggs By Experts Supplies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ZtRgcqq6L.jpg",0.1889,"2025-04-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F66D73SS",{"asin":391,"title":392,"brand":352,"imageUrl":393,"price":394,"rating":395,"reviews":396,"clickShare90":353,"clickShare360":397,"launchDate":398,"amazonUrl":399},"B0BWNMXZQV","Easter 2023 | 3 X Kinder Easter Bunny With Surprise 75g | Delicious Fine Milk Chocolate | With A Toy Surprise | Great For Easter Egg Hunts | 3 x 75g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51x1xfSn3KL.jpg",10.32,2.5,2,0.147,"2023-02-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BWNMXZQV",{"love":401,"hate":458,"returnReasons":479},[402,409,416,423,429,435,440,444,449,454],{"topic":403,"percentOfMentions":404,"verbatims":405},"Taste-Overall",0.3307,[406,407,408],"Delicious snack","Love chocolate","Absolutely delicious",{"topic":410,"percentOfMentions":411,"verbatims":412},"Quality-Overall",0.1563,[413,414,415],"Good selection","Best quality","good quality",{"topic":417,"percentOfMentions":418,"verbatims":419},"Value For Money",0.1042,[420,421,422],"Value for money","Good price too","Actually decent value as well",{"topic":424,"percentOfMentions":425,"verbatims":426},"Crispiness",0.0833,[427,428],"with an added little crispy texture","Very nice with a lovely kick of chocolate and crunch together",{"topic":430,"percentOfMentions":431,"verbatims":432},"Gifting Purpose",0.0703,[433,434],"Nice gift","Perfect as a quick treat or gift",{"topic":436,"percentOfMentions":437,"verbatims":438},"Sweetness",0.0625,[439],"Beautiful chocolate",{"topic":441,"percentOfMentions":437,"verbatims":442},"Ease Of Chewing\u002FSwallowing",[443],"Creamy and delicious, if you love kinder eggs then these mini eggs are perfect to snack on since theyre small and easy to consume",{"topic":445,"percentOfMentions":446,"verbatims":447},"Size-Overall",0.0208,[448],"Perfect size",{"topic":450,"percentOfMentions":451,"verbatims":452},"Weight Light",0.0078000000000000005,[453],"Its a bit lighter than standard chocolate eggs",{"topic":455,"percentOfMentions":451,"verbatims":456},"Ease Of Use",[457],"Simple as that",[459,465,471,475],{"topic":445,"percentOfMentions":460,"verbatims":461},0.425,[462,463,464],"Tiny","It was so very small as I sent it to the child I didnt see it","Only downside — theyre small",{"topic":417,"percentOfMentions":466,"verbatims":467},0.125,[468,469,470],"expensive","on the expensive side","they are expensive",{"topic":472,"percentOfMentions":63,"verbatims":473},"Durability",[474],"Wouldn't last 2 minutes otherwise",{"topic":436,"percentOfMentions":476,"verbatims":477},0.025,[478],"not overly sweet",[],[481,485,489,493,497,502,506,511],{"term":29,"volume":482,"growthQoq":483,"conversionRate":484},60078,-0.9905,0.0071,{"term":486,"volume":487,"growthQoq":488,"conversionRate":28},"kinder easter eggs",4626,-0.9618,{"term":490,"volume":491,"growthQoq":492,"conversionRate":28},"kinder easter",6804,-0.9765,{"term":494,"volume":495,"growthQoq":496,"conversionRate":28},"easter egg kinder",8662,-0.9881,{"term":498,"volume":499,"growthQoq":500,"conversionRate":501},"kinder egg easter egg",4586,-0.9775,0.0101,{"term":503,"volume":504,"growthQoq":505,"conversionRate":28},"kinder surprise easter egg",3699,-0.9743,{"term":507,"volume":508,"growthQoq":509,"conversionRate":510},"kinder easter egg large",5156,-0.9848,0.0274,{"term":512,"volume":513,"growthQoq":514,"conversionRate":28},"easter eggs kinder",6345,-0.9935,[516,523,528,534,539,545],{"title":517,"href":518,"score":519,"verdict":520,"marketSize":521,"growth90":522},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":524,"href":525,"score":519,"verdict":520,"marketSize":526,"growth90":527},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":529,"href":530,"score":519,"verdict":531,"marketSize":532,"growth90":533},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":535,"href":536,"score":519,"verdict":531,"marketSize":537,"growth90":538},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":540,"href":541,"score":542,"verdict":531,"marketSize":543,"growth90":544},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":546,"href":547,"score":542,"verdict":531,"marketSize":548,"growth90":549},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666,[551,558,561,568,575,582,589,596,603,610,617,624,631,638,645,652,659,666,673],{"nodeId":552,"label":553,"slug":554,"href":555,"nichesTracked":556,"marketSizeTotal":557},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":559,"marketSizeTotal":560},2977,930144869,{"nodeId":562,"label":563,"slug":564,"href":565,"nichesTracked":566,"marketSizeTotal":567},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":569,"label":570,"slug":571,"href":572,"nichesTracked":573,"marketSizeTotal":574},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":576,"label":577,"slug":578,"href":579,"nichesTracked":580,"marketSizeTotal":581},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":583,"label":584,"slug":585,"href":586,"nichesTracked":587,"marketSizeTotal":588},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":590,"label":591,"slug":592,"href":593,"nichesTracked":594,"marketSizeTotal":595},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":597,"label":598,"slug":599,"href":600,"nichesTracked":601,"marketSizeTotal":602},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":604,"label":605,"slug":606,"href":607,"nichesTracked":608,"marketSizeTotal":609},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":611,"label":612,"slug":613,"href":614,"nichesTracked":615,"marketSizeTotal":616},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":618,"label":619,"slug":620,"href":621,"nichesTracked":622,"marketSizeTotal":623},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":625,"label":626,"slug":627,"href":628,"nichesTracked":629,"marketSizeTotal":630},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":632,"label":633,"slug":634,"href":635,"nichesTracked":636,"marketSizeTotal":637},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":639,"label":640,"slug":641,"href":642,"nichesTracked":643,"marketSizeTotal":644},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":646,"label":647,"slug":648,"href":649,"nichesTracked":650,"marketSizeTotal":651},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":653,"label":654,"slug":655,"href":656,"nichesTracked":657,"marketSizeTotal":658},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":660,"label":661,"slug":662,"href":663,"nichesTracked":664,"marketSizeTotal":665},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":667,"label":668,"slug":669,"href":670,"nichesTracked":671,"marketSizeTotal":672},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":674,"label":675,"slug":676,"href":677,"nichesTracked":95,"marketSizeTotal":678},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",1318358]