---
title: "Kimchi — £266K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/kimchi"
last_updated: "2026-07-31T21:05:10.583Z"
locale: en
meta:
description: "Niche score 58/100 · £266K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £266K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kimchi — £266K/yr Amazon UK Niche (2026) - Flapen"
---
# **kimchi**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 49Growth 15Conversion 78Competition 53Returns 100Price range 42Avg price 37Brand share 57Review moat 82Quality gap 88
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****364.24**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£266K**
£266K/yr · 326K searches
**Price range**
**Okay****£1.14–£25.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.41**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kimchi is a £266K/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kimchi market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£260K–£312K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#329**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **60%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**23%**
- Yutaka23% - mahnur22% - Sun Hee10% - Master Sauce10% - Loving Foods6% - Mrs Elswood6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/kimchi/trend)
## **Top kimchi search terms**
- **kimchi**293K/yr-20.9%4.7% conv. - **jongga kimchi**7K/yr-8.6%2.3% conv. - **korean kimchi**7K/yr-25.9%4.5% conv. - **organic kimchi**4K/yr-11.8%5.7% conv. - **vegan kimchi**3K/yr-15.2%2.1% conv. - **vadasz kimchi**3K/yr-35.6%0.6% conv. - **kimchi jongga**3K/yr-36.2%2.5% conv. - **kinchi**2K/yr-7.4%2.0% conv. - **kimchi organic**4K/yr-25.2%4.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/kimchi/search-terms)
## **Top kimchi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£13K10%£27K15%£40K20%£53K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Gluten-Free | 1.5kg (1.5kg Pack of 1)**mahnur**£15.77**4.7★33 rev](https://www.amazon.co.uk/dp/B0FVFQH34X) [2**Yutaka Traditional Korean Kimchi 200g (Pack of 6) | Authentic Fermented Napa Cabbage | Spicy Tangy & Umami-Rich | Ready to Eat Side Dish Stir-Fries & Noodle Bowls | Vegan & Gluten-Free**Yutaka**£13.87**4.4★103 rev](https://www.amazon.co.uk/dp/B0F9B2FFHF) [3**Korean Kimchi 360g**Master Sauce**£6.51**4.0★592 rev](https://www.amazon.co.uk/dp/B00J8KX2FI) [4**Mrs Elswood Classic Kimchi 6 x 300G**Mrs Elswood**£19.85**4.5★2,848 rev](https://www.amazon.co.uk/dp/B0FPD9RFDK) [5**Sun Hee Natural Kimchi 190 grams (Pack of 1) | 212 ML**Sun Hee**£1.82**3.8★190 rev](https://www.amazon.co.uk/dp/B0DK7T4QQ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kimchi One Capsule Kimchi Powder Capsules Probiotics Enzymes & Antioxidant Supplement Premium Gut Health Superfood for Overall Well Being Overall Well Being Gut Health-Reduce Aging 90 Capsules**AuranC-H**£20.46**18 rev7mo ago](https://www.amazon.co.uk/dp/B0G7J6C2TH) [**Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Gluten-Free | 1.5kg (1.5kg Pack of 1)**mahnur**£15.77**33 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFQH34X) [**Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Gluten-Free | 1.5kg (1.5kg Pack of 2)**mahnur**£24.14**15 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFSRVL5) [**Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Vegan & Gluten-Free | 1.5kg (150g Pack of 5)**mahnur**£10.53**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFNM6HH) [**Mrs Elswood Classic Kimchi 6 x 300G**Mrs Elswood**£19.85**2,848 rev10mo ago](https://www.amazon.co.uk/dp/B0FPD9RFDK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shelf Stable Kimchi (1 pack 8 ea)**JONGGA**£1.14**4.0★**▲ 373%**](https://www.amazon.co.uk/dp/B0842D8JVS) [**Naturally Fermented Kimchi PreSliced Napa Cabbage from Korea GutHealthy & Korean-Style Gluten-Free (1.5kg Pack of 2)**bazachi**£25.17**3.8★**▲ 178%**](https://www.amazon.co.uk/dp/B0FT8YJMSG) [**CJ Bibigo Room Temperature Korean Sliced Kimchi 150g (Pack of 3) | Authentic Traditional Kimchi | Sweet & Flavourful | Perfect for Korean Dishes**Starry Mart**£12.56**3.2★**▲ 141%**](https://www.amazon.co.uk/dp/B0F2NCVN64) [**Kimchi One Capsule Kimchi Powder Capsules Probiotics Enzymes & Antioxidant Supplement Premium Gut Health Superfood for Overall Well Being Overall Well Being Gut Health-Reduce Aging 90 Capsules**AuranC-H**£20.46**3.8★**▲ 89%**](https://www.amazon.co.uk/dp/B0G7J6C2TH) [**Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Vegan & Gluten-Free | 1.5kg (150g Pack of 5)**mahnur**£10.53**4.4★**▲ 57%**](https://www.amazon.co.uk/dp/B0FVFNM6HH)
**~~View all trending →~~**
## **What buyers say about kimchi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“I like this a lot, great taste and not too hot - very Goldilocks. just right”*
**Flavor**10%
*“Great flavour”*
**Quality-Overall**8%
*“Excellent, consistent quality, as with all this companys products”*
**Crispiness**5%
*“Nice and crunchy”*
**Spiciness**5%
*“Very nice taste and spicy”*
**Regulates Digestion**3%
*“I noticed improvements in my digestion”*
**Value For Money**2%
*“Value for money”*
**Cooking Instructions**2%
*“Still pretty good noodles”*
**Advertised Vs Actual Product**2%
*“Exactly what I was looking for”*
**Health Benefits-Overall**2%
*“Best for gut”*
### **What buyers complain about **
**Taste-Overall**22%
*“taste is so artificial”*
**Spiciness**15%
*“spicy it's pretty mild”*
**Dilute/Watery**7%
*“Really watery”*
**Value For Money**6%
*“Expensive”*
**Crispiness**5%
*“slimy, not crunchy”*
**Flavor**5%
*“the jar is less than half full of something with very little flavour other than salt”*
**Size-Overall**4%
*“Wish jar was larger”*
**Moist/Dry**4%
*“Really wet”*
**Salt Content**4%
*“it's very salty”*
**Texture/Consistency-Overall**3%
*“Moulded inside and its all soft and smudgy unfortunately”*
## **Common questions**
- **Is kimchi profitable to sell on Amazon United Kingdom?**
- The niche generates £266K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the kimchi niche?**
- 18 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in kimchi?**
- Top complaints mined from reviews: Taste-Overall, Spiciness, Dilute/Watery. The return rate is 0.0%.
- **When does demand for kimchi peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the kimchi niche?**
- Listings span £1.14–£25.17; the average listing price is £10.41 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.
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