---
title: "Kids Yoghurts — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/kids-yoghurts"
last_updated: "2026-07-31T21:56:09.327Z"
locale: en
meta:
description: "Niche score 45/100 · £62K/yr market · 130K searches/yr · £1.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £62K/yr market · 130K searches/yr · £1.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Yoghurts — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **kids yoghurts**
**Skip it**
Prices mostly outside the sweet spot ($0.86–$3.64) — this niche doesn't clear our bar today.
Market size 16Growth 29Conversion 100Competition 59Returns 100Price range 0Avg price 5Brand share 29Review moat 72Quality gap 27
**Conversion**
**Incredible****27.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****624.62**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£62K**
£62K/yr · 130K searches
**Avg price**
**Bad****£1.76**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.86–£3.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids yoghurts is a £62K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids yoghurts market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£70K–£88K**
- units × avg price
- **Conversion rate**
- **27.4%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 99%
**Open market**
**9%**
- Petits Filous47% - Yoplait16% - Munch Bunch13% - Frubes6% - Peppa Pig5% - Yollies3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — +3.0% search growth over the last 90 days.
6K4KSpike '25Black Friday '25 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/kids-yoghurts/trend)
## **Top kids yoghurts search terms**
- **kids yoghurts**50K/yr+8.8%21.3% conv. - **kids yogurt**18K/yr+3.6%10.4% conv. - **kids yoghurt**13K/yr+3.1%20.9% conv. - **petit filous**7K/yr+36.9%44.1% conv. - **yoghurt kids**13K/yr-31.6%23.6% conv. - **kids yogurts**7K/yr+3.0%21.9% conv. - **yogurt kids**5K/yr-3.8%23.9% conv. - **petit**3K/yr+10.5%14.8% conv. - **petits filous**3K/yr-9.0%26.6% conv. - **yogurts kids**5K/yr-16.8%23.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/kids-yoghurts/search-terms)
## **Top kids yoghurts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Petits Filous Kids Strawberry Raspberry & Apricot Yoghurt Pots 18 x 47g**Petits Filous**£3.26**4.7★422 rev](https://www.amazon.co.uk/dp/B01DK9E3D2) [2**Wildlife Choobs Strawberry Raspberry and Apricot Flavour Yogurt Tubes 6x37g**Yoplait**£1.28**4.7★1,996 rev](https://www.amazon.co.uk/dp/B07KNC35N3) [3**Petits Filous Strawberry and Raspberry Yogurt and Fromage Frais 6 x 47g**Petits Filous**£1.56**4.6★1,046 rev](https://www.amazon.co.uk/dp/B00XJD3D2W) [4**Petits Filous Strawberry Flavour Yogurt Drink 4 x 100g**Petits Filous**£1.90**4.7★910 rev](https://www.amazon.co.uk/dp/B07N7MZCYK) [5**Munch Bunch Double Up Fromage Frais Strawberry Vanilla 4 x 85g**Munch Bunch**£1.77**4.7★920 rev](https://www.amazon.co.uk/dp/B015Z9NJ8A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Petits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g**Petits Filous**£2.67**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GV43XR5K) [**Goodies Bluey Pouch Yogurt Banana & Strawberry 4 x 100g**Goodies**£3.64**0 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWTPDZS) [**The Collective Suckies No Added Sugar Mango & Peach 90g**The Collective Dairy**£0.86**42 rev2y ago](https://www.amazon.co.uk/dp/B0D6YZNWJF) [**Munch Bunch Squashums Yogurt Strawberry 5 x 60g (300g)**Munch Bunch**£2.03**11 rev2y ago](https://www.amazon.co.uk/dp/B0CZ79QC16) [**Yeo Valley Organic Little Yeos Fruity Favourites Yogurts 4 x 85g**Yeo Valley**£1.79**102 rev3y ago](https://www.amazon.co.uk/dp/B0BGS7Q6PK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Petits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g**Petits Filous**£2.67**0.0★**▲ 251%**](https://www.amazon.co.uk/dp/B0GV43XR5K) [**Goodies Bluey Pouch Yogurt Banana & Strawberry 4 x 100g**Goodies**£3.64**0.0★**▲ 148%**](https://www.amazon.co.uk/dp/B0FZWTPDZS) [**Munch Bunch Squashums Yogurt Strawberry 5 x 60g (300g)**Munch Bunch**£2.03**4.3★**▲ 34%**](https://www.amazon.co.uk/dp/B0CZ79QC16) [**Frubes Yogurt Strawberry Red Berry and Peach 9 Tubes**Frubes**£1.71**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B07JK1DKGH) [**Munch Bunch Double Up Fromage Frais Strawberry Vanilla 4 x 85g**Munch Bunch**£1.77**4.7★**— 10%**](https://www.amazon.co.uk/dp/B015Z9NJ8A)
**~~View all trending →~~**
## **What buyers say about kids yoghurts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Take very creamy and tasty”*
**Quality-Overall**17%
*“God quality yoghurts”*
**Sweetness**9%
*“No sugar added”*
**Flavor**6%
*“Good Flavours”*
**Storage Temperature**5%
*“Great frozen”*
**Value For Money**5%
*“Kids love them, good value”*
**Nutritional Content**5%
*“Just enough for a snack or if you need something small for dessert”*
**Natural Ingredients**3%
*“Taste so natural”*
**Freshness**2%
*“The yoghurts are good quality, taste good and are always fresh”*
**Health Benefits-Overall**1%
*“as they are a healthy snack”*
### **What buyers complain about **
**Sweetness**17%
*“Tastes natural and not sweet”*
**Stale/Rotten/Spoiled**10%
*“Gross”*
**Flavor**10%
*“Zero flavour and plastic in texture”*
**Taste-Overall**7%
*“I hate the taste of sweeteners”*
**Artificial Sweeteners**7%
*“I hate the taste of sweeteners”*
**Size-Overall**5%
*“They are not the biggest”*
**Value For Money**3%
*“they are on the pricey side”*
## **Common questions**
- **Is kids yoghurts profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the kids yoghurts niche?**
- 11 brands and 40 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in kids yoghurts?**
- Top complaints mined from reviews: Sweetness, Stale/Rotten/Spoiled, Flavor. The return rate is 0.0%.
- **When does demand for kids yoghurts peak?**
- Demand peaks in Apr; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the kids yoghurts niche?**
- Listings span £0.86–£3.64; the average listing price is £1.76 (sweet spot $15–$100). The average incumbent carries 625 reviews — the moat a new listing must climb.
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