---
title: "Trend — keto - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/keto/trend"
last_updated: "2026-07-31T22:45:58.035Z"
locale: en
meta:
  description: "Niche score 59/100 · £260K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £260K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — keto - Flapen"
---

# **keto**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 15Conversion 46Competition 73Returns 100Price range 45Avg price 53Brand share 78Review moat 58Quality gap 82

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,171.72**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.41**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£260K**

£260K/yr · 571K searches

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£2.04–£25.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-19.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")