---
title: "Keto Sweets — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/keto-sweets"
last_updated: "2026-07-31T21:04:25.534Z"
locale: en
meta:
description: "Niche score 49/100 · £105K/yr market · 133K searches/yr · £11.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £105K/yr market · 133K searches/yr · £11.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keto Sweets — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **keto sweets**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 23Conversion 73Competition 60Returns 100Price range 33Avg price 47Brand share 5Review moat 59Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,122.54**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.66**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.05–£21.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£105K**
£105K/yr · 133K searches
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, keto sweets is a £105K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keto sweets market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£93K–£117K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**0%**
- N!CK'S78% - NEOH8% - fit bakes5% - CHOCOLATES VALOR 18814% - Groovy Keto4% - Keto Collective2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
4K3KBlack Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/keto-sweets/trend)
## **Top keto sweets search terms**
- **keto chocolate**62K/yr-12.1%2.9% conv. - **nicks**27K/yr+15.8%6.3% conv. - **nicks chocolate bars**29K/yr-5.4%8.2% conv. - **keto chocolate bars**7K/yr+22.7%2.5% conv. - **low carb chocolate**6K/yr-16.2%1.7% conv. - **nicks chocolate**3K/yr-15.5%9.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/keto-sweets/search-terms)
## **Top keto sweets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**N!CKS Chocolate bar Favourite Mix Variety Box Keto Snack Bars No Added Sugar Gluten Free Candy Bars Low carb Sweets (12 x Chocolates)**N!CK'S**£13.29**4.4★6,481 rev](https://www.amazon.co.uk/dp/B07DDJZGK9) [2**NICKS Keto chocolate block mix pack without added sugar low carb gluten free palm oil free chocolates (3x75g)**N!CK'S**£7.71**4.1★1,020 rev](https://www.amazon.co.uk/dp/B0BQNB3W6Q) [3**NICKS Coconut Keto Chocolate Bars No Added Sugar 175 Calories 2 Net carbs Gluten Free Sweets Low carb Candy Snack Bar (Multipack 15x40g)**N!CK'S**£14.61**4.5★1,834 rev](https://www.amazon.co.uk/dp/B08T9VC68K) [4**NEOH Low Carb Keto Milk Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 105 kcal Per Serving 1x55g**NEOH**£2.05**3.8★346 rev](https://www.amazon.co.uk/dp/B0DW9474HV) [5**N!CKS Protein Bar Mix Box Variety Keto Snack 9x50g**N!CK'S**£15.46**4.3★2,098 rev](https://www.amazon.co.uk/dp/B084VNHP2S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NICKS Choco Crush Chocolate flavored Snack Bar with Salted Corn Crisps 158 Calories No Added Sugar Gluten Free Palm Oil Free Low Carb Candy Sweets (Multipack 15x32g)**N!CK'S**£14.37**72 rev1y ago](https://www.amazon.co.uk/dp/B0F6NFHH5M) [**Groovy Keto Sugar Free Dark Chocolate Large Baking Buttons Low Carb Sweetened with Stevia Erythritol Keto Friendly Gluten Free for Baking Snacking Keto Diet Cookies and Dessert 210g Pouch**Groovy Keto**£9.70**78 rev1y ago](https://www.amazon.co.uk/dp/B0F79T6GLC) [**NEOH Low Carb Keto Milk Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 105 kcal Per Serving 1x55g**NEOH**£2.05**346 rev1y ago](https://www.amazon.co.uk/dp/B0DW9474HV) [**NEOH Low Carb Keto Hazelnut Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 106 kcal Per Serving 1x55g**NEOH**£2.05**318 rev1y ago](https://www.amazon.co.uk/dp/B0DWFS681Q) [**N!CKS Peanut Butter Cups Low Carb Chocolate 30g 12-Pack**N!CK'S**£14.74**374 rev1y ago](https://www.amazon.co.uk/dp/B0DQYD82WJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keto Collective Keto Chocolate Bars 15x40g | 2g Net Carbs | Gluten Free**Keto Collective**£20.35**4.2★**▲ 130%**](https://www.amazon.co.uk/dp/B08F2RWGW9) [**NEOH Low Carb Keto Milk Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 105 kcal Per Serving 1x55g**NEOH**£2.05**3.8★**▲ 89%**](https://www.amazon.co.uk/dp/B0DW9474HV) [**NICKS Coconut Keto Chocolate Bars No Added Sugar 175 Calories 2 Net carbs Gluten Free Sweets Low carb Candy Snack Bar (Multipack 15x40g)**N!CK'S**£14.61**4.5★**▲ 64%**](https://www.amazon.co.uk/dp/B08T9VC68K) [**Valor 0% Added Sugar Milk Chocolate Bar - Milk and Hazelnut Cream Diabetic Chocolate Bar - Fine Cocoa Sweetened with Stevia Gluten Free by Master Chocolatiers - 100g Bar**CHOCOLATES VALOR 1881**£2.82**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B086CXB7NZ) [**NICKS Chocolate Mix Box Keto Snack Bars No Added Sugar Gluten Free Candy Low carb Sweets (12 x Chocolates)**N!CK'S**£13.12**4.2★**▲ 23%**](https://www.amazon.co.uk/dp/B075RC75TV)
**~~View all trending →~~**
## **What buyers say about keto sweets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**43%
*“Great natural taste”*
**Nutritional Content**13%
*“Pretty nice tasting protein bars”*
**Sweetness**9%
*“sugar free chocolate chips”*
**Flavor**5%
*“So nice to still have my fave flavours still as an option”*
**Value For Money**5%
*“Great value for money”*
**Quality-Overall**4%
*“Absolute quality”*
**Health Benefits-Overall**2%
*“great to find a healthier alternative treat”*
**Ingredients-Overall**2%
*“with great ingredients”*
**Blood Sugar Level**2%
*“Good snack for people who are diabetic”*
**Size-Overall**1%
*“great size”*
### **What buyers complain about **
**Value For Money**17%
*“Bit pricey”*
**Taste-Overall**14%
*“not taste”*
**Sweetness**7%
*“Too sweet”*
**Nutritional Content**5%
*“a much lower calorie content”*
**Size-Overall**4%
*“very small”*
**Advertised Vs Actual Product**4%
*“It was very deceiving”*
**Artificial Sweeteners**3%
*“its caused by certain artificial sweeteners”*
**Flavor**3%
*“Sadly this tasted like a chewy rice bar with a hint of chocolate”*
**Quality-Overall**2%
*“Sainsburys own brand is very moorish”*
**Ingredients-Overall**2%
*“They contain a whole lot of other ingredients that you dont really wanna take”*
### **Top return reasons **
**Side Effects**22%
**Compatibility-Overall**11%
**Certifications**11%
**Sweetness**11%
**Value For Money**11%
**Blood Sugar Level**11%
**Advertised Vs Actual Product**11%
**Taste-Overall**11%
## **Common questions**
- **Is keto sweets profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 24 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the keto sweets niche?**
- 6 brands and 12 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in keto sweets?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.0%.
- **When does demand for keto sweets peak?**
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the keto sweets niche?**
- Listings span £2.05–£21.47; the average listing price is £11.66 (sweet spot $15–$100). The average incumbent carries 1,123 reviews — the moat a new listing must climb.
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