---
title: "Keto Rice — £212K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/keto-rice"
last_updated: "2026-07-31T21:04:40.679Z"
locale: en
meta:
description: "Niche score 43/100 · £212K/yr market · 145K searches/yr · £9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £212K/yr market · 145K searches/yr · £9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keto Rice — £212K/yr Amazon UK Niche (2026) - Flapen"
---
# **keto rice**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 16Conversion 97Competition 11Returns 100Price range 0Avg price 32Brand share 0Review moat 74Quality gap 82
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****559.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£212K**
£212K/yr · 145K searches
**Avg price**
**Okay****£9.79**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.78–£13.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, keto rice is a £212K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keto rice market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£196K–£245K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Fullgreen81% - Eat Water6% - KETO SKINNY5% - ITZ NOT5% - Keto Chef3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/keto-rice/trend)
## **Top keto rice search terms**
- **cauliflower rice**95K/yr-20.9%10.7% conv. - **keto rice**10K/yr-23.7%6.1% conv. - **low carb rice**6K/yr+3.6%3.8% conv. - **kaizen rice**6K/yr+27.7%0.4% conv. - **zero carb rice**3K/yr+8.3%2.3% conv. - **low calorie rice**3K/yr+13.9%2.1% conv. - **fullgreen**4K/yr-41.3%8.6% conv. - **skinny rice**3K/yr+11.2%3.1% conv. - **cauliflower rice packs**4K/yr-21.8%12.3% conv. - **cauliflower and broccoli rice**3K/yr-37.1%17.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/keto-rice/search-terms)
## **Top keto rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£32K30%£64K45%£95K60%£127K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fullgreen Riced Cauliflower and Broccoli 100% Veg shelf-stable no preservatives vegan keto and 87% lower-carbs than rice! - case of 6x 200g pouches - made in the UK**Fullgreen**£7.99**4.3★1,620 rev](https://www.amazon.co.uk/dp/B07Z44J7GF) [2**Cauli Rice Broccoli 200 g Pack of 4**Fullgreen**£1.78**4.2★57 rev](https://www.amazon.co.uk/dp/B079H25F9B) [3**Fullgreen Riced Cauliflower (case of 6 pouches)**Fullgreen**£11.08**4.3★1,369 rev](https://www.amazon.co.uk/dp/B01M1I1T3K) [4**Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat**KETO SKINNY**£12.06**4.0★385 rev](https://www.amazon.co.uk/dp/B0BRY6QX7R) [5**iTz noT JUST Protein Rice 500g (Pack of 1) High Protein (20g) & High Fibre (10g) Plant-Based Rice Alternative Vegan Gluten-Free Non-GMO Low Fat Ready in 5 Minutes Healthy Diet Friendly Meal**ITZ NOT**£8.53**4.3★34 rev](https://www.amazon.co.uk/dp/B0F74MYL81)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fullgreen Riced Cauliflower with Carrots & Peas - Case of 6. 100% Veg shelf-stable no preservatives vegan keto and 87% lower-carbs than rice! Made in the UK**Fullgreen**£13.68**28 rev9mo ago](https://www.amazon.co.uk/dp/B0FT3TXQ7G) [**iTz noT JUST Protein Rice 500g (Pack of 1) High Protein (20g) & High Fibre (10g) Plant-Based Rice Alternative Vegan Gluten-Free Non-GMO Low Fat Ready in 5 Minutes Healthy Diet Friendly Meal**ITZ NOT**£8.53**34 rev1y ago](https://www.amazon.co.uk/dp/B0F74MYL81) [**Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat**KETO SKINNY**£12.06**385 rev3y ago](https://www.amazon.co.uk/dp/B0BRY6QX7R) [**Keto Chef Shirataki Paleo Slim Rice 270g (Pack of 5) Odour Free Low Calorie & Fat Free High Fibre Keto Friendly Vegan & Gluten Free Low Carb Konjac Rice | Ready to Eat Instant Food**Keto Chef**£11.89**45 rev4y ago](https://www.amazon.co.uk/dp/B0B428PZCF) [**Eat Water Keto Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Vegan Zero Carb Gluten-Free Fat & Sugar Free Vegan High Fibre Ready to Eat Paleo Diet**Eat Water**£10.57**1,246 rev6y ago](https://www.amazon.co.uk/dp/B085B7MCBQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eat Water Keto Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Vegan Zero Carb Gluten-Free Fat & Sugar Free Vegan High Fibre Ready to Eat Paleo Diet**Eat Water**£10.57**4.0★**▲ 45%**](https://www.amazon.co.uk/dp/B085B7MCBQ) [**Cauli Rice Broccoli 200 g Pack of 4**Fullgreen**£1.78**4.2★**▲ 40%**](https://www.amazon.co.uk/dp/B079H25F9B) [**iTz noT JUST Protein Rice 500g (Pack of 1) High Protein (20g) & High Fibre (10g) Plant-Based Rice Alternative Vegan Gluten-Free Non-GMO Low Fat Ready in 5 Minutes Healthy Diet Friendly Meal**ITZ NOT**£8.53**4.3★**▲ 16%**](https://www.amazon.co.uk/dp/B0F74MYL81) [**Fullgreen Riced Cauliflower and Broccoli 100% Veg shelf-stable no preservatives vegan keto and 87% lower-carbs than rice! - case of 6x 200g pouches - made in the UK**Fullgreen**£7.99**4.3★**— 5%**](https://www.amazon.co.uk/dp/B07Z44J7GF) [**Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat**KETO SKINNY**£12.06**4.0★**— 2%**](https://www.amazon.co.uk/dp/B0BRY6QX7R)
**~~View all trending →~~**
## **What buyers say about keto rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**21%
*“Luckily it's for my dogs as an occasional food boost”*
**Taste-Overall**18%
*“really tasty”*
**Health Benefits-Overall**11%
*“Really nice and healthy”*
**Quality-Overall**10%
*“No complaints”*
**Flavor**4%
*“Lovely flavour would buy again”*
**Texture/Consistency-Overall**4%
*“Good texture”*
**Ease Of Use**3%
*“Handy”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Blend/Ratio**2%
*“I like how it is also made with broccoli good wat to get your greens”*
**Ingredients-Overall**2%
*“Full green riced cauliflower and broccoli”*
### **What buyers complain about **
**Taste-Overall**13%
*“this is even more tasteless”*
**Smell**13%
*“Weird smell”*
**Value For Money**8%
*“A bit expensive”*
**Ease Of Chewing/Swallowing**5%
*“The only way I could get it down was by not chewing it”*
**Flavor**5%
*“No flavour”*
**Chunk/Clump/Collection**4%
*“Revolting mush”*
**Color**4%
*“Brown in colour, smelly, gone off”*
**Stale/Rotten/Spoiled**4%
*“Disgusting”*
**Hard Feel**4%
*“Like hard little bullets that come out the same as they go in”*
**Texture/Consistency-Overall**3%
*“The texture is rough and fibrous, with sharp pieces that were difficult to chew”*
## **Common questions**
- **Is keto rice profitable to sell on Amazon United Kingdom?**
- The niche generates £212K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the keto rice niche?**
- 5 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in keto rice?**
- Top complaints mined from reviews: Taste-Overall, Smell, Value For Money. The return rate is 0.0%.
- **When does demand for keto rice peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the keto rice niche?**
- Listings span £1.78–£13.68; the average listing price is £9.79 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.
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