---
title: "Keto Bars — £167K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/keto-bars"
last_updated: "2026-07-31T21:04:58.639Z"
locale: en
meta:
description: "Niche score 51/100 · £167K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £167K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keto Bars — £167K/yr Amazon UK Niche (2026) - Flapen"
---
# **keto bars**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 35Growth 37Conversion 77Competition 36Returns 100Price range 57Avg price 80Brand share 0Review moat 60Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,082.32**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£7.71–£24.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£167K**
£167K/yr · 131K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, keto bars is a £167K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keto bars market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£169K–£211K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**0%**
- N!CK'S93% - Keto Collective3% - fit bakes2% - Pulsin2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.6% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/keto-bars/trend)
## **Top keto bars search terms**
- **nicks protein bars**21K/yr+77.9%5.6% conv. - **nicks**27K/yr+15.8%6.0% conv. - **nicks chocolate bars**29K/yr-5.4%8.0% conv. - **keto bars**31K/yr-15.4%2.8% conv. - **keto bar**8K/yr-21.3%3.1% conv. - **nicks protein wafer**4K/yr+33.4%4.0% conv. - **nicks bars**3K/yr+51.2%8.2% conv. - **keto bars low carb sugar free**4K/yr-18.1%2.4% conv. - **nicks chocolate**3K/yr-15.5%9.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/keto-bars/search-terms)
## **Top keto bars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£33K30%£50K40%£67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**N!CKS Chocolate bar Favourite Mix Variety Box Keto Snack Bars No Added Sugar Gluten Free Candy Bars Low carb Sweets (12 x Chocolates)**N!CK'S**£13.29**4.4★6,481 rev](https://www.amazon.co.uk/dp/B07DDJZGK9) [2**N!CKS Protein Bar Mix Box Variety Keto Snack 9x50g**N!CK'S**£15.46**4.3★2,098 rev](https://www.amazon.co.uk/dp/B084VNHP2S) [3**NICKS Protein Bar Wafer Mix 4 Flavor Variety Pack 9x40g**N!CK'S**£13.30**4.1★1,239 rev](https://www.amazon.co.uk/dp/B078KHQKLS) [4**NICKS Coconut Keto Chocolate Bars No Added Sugar 175 Calories 2 Net carbs Gluten Free Sweets Low carb Candy Snack Bar (Multipack 15x40g)**N!CK'S**£14.61**4.5★1,834 rev](https://www.amazon.co.uk/dp/B08T9VC68K) [5**NICKS Peanuts n fudge Keto Chocolate Bars No Added Sugar 175 Calories 4.1 Net carbs Gluten Free Sweets Low carb Candy Snack Bar (Multipack 15x40g)**N!CK'S**£14.80**4.5★2,845 rev](https://www.amazon.co.uk/dp/B08T9Z5YW1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NICKS Keto Protein Bar Dulce de Leche 14 g Protein 186 Calories Low Carb Chocolate Caramel and Cookie Flavored Snacks No Added Sugar Gluten Free (12 x 50 g)**N!CK'S**£19.75**81 rev7mo ago](https://www.amazon.co.uk/dp/B0G1CH5B3T) [**NICKS Choco Crush Chocolate flavored Snack Bar with Salted Corn Crisps 158 Calories No Added Sugar Gluten Free Palm Oil Free Low Carb Candy Sweets (Multipack 15x32g)**N!CK'S**£14.37**72 rev1y ago](https://www.amazon.co.uk/dp/B0F6NFHH5M) [**N!CKS Peanut Butter Cups Low Carb Chocolate 30g 12-Pack**N!CK'S**£14.74**374 rev1y ago](https://www.amazon.co.uk/dp/B0DQYD82WJ) [**NICKS Keto Protein Bar Caramel Chocolate 15 g Protein 190 Calories Low Carb Snacks No Added Sugar Gluten Free (12 x 50 g)**N!CK'S**£18.84**195 rev2y ago](https://www.amazon.co.uk/dp/B0CM9WBF6W) [**NICKS Keto Protein Bar Almond Caramel 13 g Protein 201 Calories Low Carb Chocolate Snacks No Added Sugar Gluten Free (12 x 50 g)**N!CK'S**£18.63**154 rev2y ago](https://www.amazon.co.uk/dp/B0CM9WGGDR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keto Collective Keto Mixed Bars 15x40g I 2g Net Carbs**Keto Collective**£22.92**3.9★**▲ 147%**](https://www.amazon.co.uk/dp/B0C4FSCWLB) [**NICKS Protein Wafer Bars Hazelnut | 25% Protein | 203 Calories | Low carb Biscuits Snack Bar No Added Sugar Gluten free (Multipack 24x40g)**N!CK'S**£24.53**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0BPMX8QR2) [**NICKS Keto Protein Bar Caramel Chocolate 15 g Protein 190 Calories Low Carb Snacks No Added Sugar Gluten Free (12 x 50 g)**N!CK'S**£18.84**4.2★**▲ 36%**](https://www.amazon.co.uk/dp/B0CM9WBF6W) [**NICKS Chocolate Mix Box Keto Snack Bars No Added Sugar Gluten Free Candy Low carb Sweets (12 x Chocolates)**N!CK'S**£13.12**4.2★**▲ 16%**](https://www.amazon.co.uk/dp/B075RC75TV) [**NICKS Choco Crush Chocolate flavored Snack Bar with Salted Corn Crisps 158 Calories No Added Sugar Gluten Free Palm Oil Free Low Carb Candy Sweets (Multipack 15x32g)**N!CK'S**£14.37**4.3★**▲ 14%**](https://www.amazon.co.uk/dp/B0F6NFHH5M)
**~~View all trending →~~**
## **What buyers say about keto bars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“Absolutely delicious”*
**Nutritional Content**15%
*“Pretty nice tasting protein bars”*
**Sweetness**8%
*“Sugar Free”*
**Flavor**5%
*“So nice to still have my fave flavours still as an option”*
**Quality-Overall**4%
*“They are a high quality snack”*
**Value For Money**4%
*“Worth every penny”*
**Blood Sugar Level**2%
*“Good snack for people who are diabetic”*
**Size-Overall**2%
*“great size”*
**Health Benefits-Overall**2%
*“diabetic friendly”*
**Ingredients-Overall**1%
*“with great ingredients”*
### **What buyers complain about **
**Taste-Overall**16%
*“tastes odd”*
**Value For Money**14%
*“Just a Bit Pricey”*
**Sweetness**7%
*“is definitely not sugar free”*
**Nutritional Content**6%
*“Not for Keto”*
**Artificial Sweeteners**5%
*“its caused by certain artificial sweeteners”*
**Flavor**4%
*“Sadly this tasted like a chewy rice bar with a hint of chocolate”*
**Advertised Vs Actual Product**4%
*“Not sure why they are advertised as such”*
**Hard Feel**3%
*“These bars are hard”*
**Size-Overall**2%
*“very small”*
**Bitter**2%
*“bitter and nasty”*
### **Top return reasons **
**Side Effects**22%
**Compatibility-Overall**11%
**Value For Money**11%
**Certifications**11%
**Advertised Vs Actual Product**11%
**Sweetness**11%
**Blood Sugar Level**11%
**Taste-Overall**11%
## **Common questions**
- **Is keto bars profitable to sell on Amazon United Kingdom?**
- The niche generates £167K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the keto bars niche?**
- 4 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in keto bars?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.1%.
- **When does demand for keto bars peak?**
- Demand peaks in Sep; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the keto bars niche?**
- Listings span £7.71–£24.53; the average listing price is £16.90 (sweet spot $15–$100). The average incumbent carries 1,082 reviews — the moat a new listing must climb.
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