---
title: "Kerrygold Butter — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/kerrygold-butter"
last_updated: "2026-07-31T21:07:13.139Z"
locale: en
meta:
description: "Niche score 38/100 · £88K/yr market · 84K searches/yr · £5.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £88K/yr market · 84K searches/yr · £5.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kerrygold Butter — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **kerrygold butter**
**Skip it**
Soft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 14Conversion 100Competition 14Returns 100Price range 27Avg price 14Brand share 17Review moat 87Quality gap 23
**Conversion**
**Incredible****20.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****259.17**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.72–£19.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£88K**
£88K/yr · 84K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.00**
avg listing price — sweet spot $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, kerrygold butter is a £88K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kerrygold butter market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£75K–£100K**
- units × avg price
- **Conversion rate**
- **20.9%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **8%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**4%**
- kerrygold54% - Yeo Valley23% - Kerrygold11% - Morrisons3% - Country Life3% - KoalaKoi3% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -22.7% search growth over the last 90 days.
2K2KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/kerrygold-butter/trend)
## **Top kerrygold butter search terms**
- **kerrygold butter**46K/yr-15.3%16.1% conv. - **organic butter**17K/yr-25.7%14.9% conv. - **kerrygold**13K/yr-36.2%11.9% conv. - **irish butter**5K/yr-15.9%5.7% conv. - **yeo valley butter**3K/yr-57.8%12.8% conv. - **kerry gold**2K/yr-11.2%16.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/kerrygold-butter/search-terms)
## **Top kerrygold butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£26K40%£35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kerrygold Salted Pure Irish Butter 200g**kerrygold**£2.40**4.8★214 rev](https://www.amazon.co.uk/dp/B0FM4BB3RW) [2**Yeo Valley Organic Salted Butter 200g**Yeo Valley**£2.53**4.7★288 rev](https://www.amazon.co.uk/dp/B0C8TTYPPC) [3**Kerrygold Spreadable 400g**kerrygold**£3.81**4.3★43 rev](https://www.amazon.co.uk/dp/B0F6ZHSVTS) [4**Yeo Valley Organic Unsalted Butter 200g**Yeo Valley**£2.30**4.8★202 rev](https://www.amazon.co.uk/dp/B0CBVYZF77) [5**Kerrygold Unsalted Butter 200g**Kerrygold**£2.33**4.7★35 rev](https://www.amazon.co.uk/dp/B0FM4FZFV5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kerrygold Spreadable Olive Oil 200g**Kerrygold**£2.91**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GYPHSN7D) [**Kerrygold Garlic and Herb Butter Stick 100g**Kerrygold**£1.72**7 rev2mo ago](https://www.amazon.co.uk/dp/B0GYPF8VWR) [**Irish Butter Grass-fed 200g Salted Block Kerrygolds (3x200g)**KoalaKoi**£19.95**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G6WJ37N1) [**Kerrygold Salted Pure Irish Butter 200g**kerrygold**£2.40**214 rev11mo ago](https://www.amazon.co.uk/dp/B0FM4BB3RW) [**Kerrygold Unsalted Butter 200g**Kerrygold**£2.33**35 rev11mo ago](https://www.amazon.co.uk/dp/B0FM4FZFV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kerrygold Spreadable Olive Oil 200g**Kerrygold**£2.91**0.0★**▲ 311%**](https://www.amazon.co.uk/dp/B0GYPHSN7D) [**Kerrygold Garlic and Herb Butter Stick 100g**Kerrygold**£1.72**4.8★**▲ 310%**](https://www.amazon.co.uk/dp/B0GYPF8VWR) [**Kerrygold Spreadable 400g**kerrygold**£3.81**4.3★**▲ 24%**](https://www.amazon.co.uk/dp/B0F6ZHSVTS) [**Irish Butter Grass-fed 200g Salted Block Kerrygolds (3x200g)**KoalaKoi**£19.95**4.2★**▲ 11%**](https://www.amazon.co.uk/dp/B0G6WJ37N1) [**Kerrygold Salted Pure Irish Butter 200g**kerrygold**£2.40**4.8★**— 8%**](https://www.amazon.co.uk/dp/B0FM4BB3RW)
**~~View all trending →~~**
## **What buyers say about kerrygold butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Usually Good tasty products”*
**Quality-Overall**27%
*“Really good quality butter”*
**Value For Money**10%
*“Worth every penny best butter you can buy”*
**Vegan/Organic**6%
*“Lovely, pure organic butter”*
**Ingredients-Overall**5%
*“Proper butter no additives great taste”*
**Baking**5%
*“Good for baking and cooking”*
**Salt Content**4%
*“real butter and salt, love it, highly recommend will definitely buy more”*
**Flavor**4%
*“Lovely flavour”*
**Texture/Consistency-Overall**2%
*“Creamy”*
**Oily/Greasy**2%
*“Buttery”*
### **What buyers complain about **
**Value For Money**28%
*“BUTTER IS MONEY”*
**Taste-Overall**17%
*“Absolutely vile fishy taste”*
**Blend/Ratio**11%
*“I hate the mixed type”*
**Size-Overall**11%
*“Small”*
**Hard Feel**11%
*“Not soft enough for spreading from fridge”*
**Storage Temperature**6%
*“a very hot day it was delivered at 8.30 thats over 7 hours so long it was starting to melt”*
## **Common questions**
- **Is kerrygold butter profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 12 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the kerrygold butter niche?**
- 8 brands and 38 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in kerrygold butter?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Blend/Ratio. The return rate is 0.0%.
- **What does it cost to enter the kerrygold butter niche?**
- Listings span £1.72–£19.95; the average listing price is £5.00 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.
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