---
title: "Kendal Mint Cakes — £194K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/kendal-mint-cakes"
last_updated: "2026-07-31T21:05:58.233Z"
locale: en
meta:
description: "Niche score 45/100 · £194K/yr market · 158K searches/yr · £12.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £194K/yr market · 158K searches/yr · £12.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kendal Mint Cakes — £194K/yr Amazon UK Niche (2026) - Flapen"
---
# **kendal mint cakes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 28Conversion 85Competition 20Returns 100Price range 61Avg price 57Brand share 0Review moat 72Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****639.36**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.69–£34.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.82**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£194K**
£194K/yr · 158K searches
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kendal mint cakes is a £194K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kendal mint cakes market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£192K–£256K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **36%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Romney's50% - Kendal Mint Co.42% - VOOM Nutrition5% - Romneys2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/kendal-mint-cakes/trend)
## **Top kendal mint cakes search terms**
- **kendal mint cake**103K/yr+7.3%13.3% conv. - **voom energy bar**10K/yr-28.4%3.0% conv. - **kendal mint cakes**4K/yr+134.7%5.1% conv. - **voom**6K/yr-29.9%1.8% conv. - **kendal mint**5K/yr-16.1%4.9% conv. - **kendal mint cake bars**3K/yr+43.5%11.5% conv. - **kmc**5K/yr-18.8%2.8% conv. - **mint cake**4K/yr+17.1%11.2% conv. - **kendall mint cake**4K/yr-6.0%8.2% conv. - **romneys kendal mint cake**4K/yr-3.9%9.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/kendal-mint-cakes/search-terms)
## **Top kendal mint cakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£39K30%£58K40%£78K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KMC Energy Bars Pocket-Sized Original Flavour Kendal Mint Cake Recharged Vegan Gluten Free with Essential Electrolytes & Vitamins 35g (Pack of 6)**Kendal Mint Co.**£7.48**4.5★1,466 rev](https://www.amazon.co.uk/dp/B0BHJF29MB) [2**Romneys Kendal Mint Cake 85 g (Pack of 8)**Romney's**£8.67**4.8★982 rev](https://www.amazon.co.uk/dp/B01BLBP330) [3**Romneys Kendal Mint Cake 170 g**Romney's**£3.01**4.7★1,870 rev](https://www.amazon.co.uk/dp/B07YSH6913) [4**Romneys Kendal Mint Cake 5.9 oz / 170g Pocket Tin - WHITE**Romney's**£6.79**4.6★249 rev](https://www.amazon.co.uk/dp/B006WBZ6NM) [5**Romneys Kendal Mint Cake 85g Bar x3**Romney's**£5.78**4.7★82 rev](https://www.amazon.co.uk/dp/B00I0QT4K8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KMC Energy Bars Pocket-sized Original Flavour Kendal Mint Cake Recharged Vegan Gluten Free with essential Electrolytes & Vitamins35g (6 Count (Pack of 1) Raspberry)**Kendal Mint Co.**£7.40**43 rev1y ago](https://www.amazon.co.uk/dp/B0DKJQYBB3) [**KMC Energy Bars Pocket-sized Original Flavour Kendal Mint Cake Recharged Vegan Gluten Free with essential Electrolytes & Vitamins35g (6 Count (Pack of 1) Golden Brown)**Kendal Mint Co.**£7.44**32 rev1y ago](https://www.amazon.co.uk/dp/B0DKJQLN9M) [**KMC Energy Bars Pocket-Sized Original Flavour Kendal Mint Cake Recharged Vegan Gluten Free with Essential Electrolytes & Vitamins 35g (Pack of 6)**Kendal Mint Co.**£7.48**1,466 rev3y ago](https://www.amazon.co.uk/dp/B0BHJF29MB) [**KMC Energy Bars Pocket-sized Original Flavour Kendal Mint Cake Recharged Vegan Gluten Free with essential Electrolytes & Vitamins35g (30 Count (Pack of 1) Original)**Kendal Mint Co.**£33.77**1,466 rev3y ago](https://www.amazon.co.uk/dp/B0BHJCQJTT) [**VOOM Pocket Rocket Electro Energy Bar - 47g Lemon and Lime - Electrolyte Bar for Running Cycling Endurance Sports - Lightweight Snack - 120mg Electrolytes 45g Fast-acting Carbs - Gluten Free Vegan**VOOM Nutrition**£33.92**11 rev5y ago](https://www.amazon.co.uk/dp/B0DNKFJZ96)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Romneys Kendal Mint Cake 170 g**Romney's**£3.01**4.7★**▲ 66%**](https://www.amazon.co.uk/dp/B07YSH6913) [**KMC Energy Bars Pocket-sized Original Flavour Kendal Mint Cake Recharged Vegan Gluten Free with essential Electrolytes & Vitamins35g (6 Count (Pack of 1) Golden Brown)**Kendal Mint Co.**£7.44**4.2★**▲ 55%**](https://www.amazon.co.uk/dp/B0DKJQLN9M) [**KMC Energy Bars Pocket-sized Original Flavour Kendal Mint Cake Recharged Vegan Gluten Free with essential Electrolytes & Vitamins35g (30 Count (Pack of 1) Original)**Kendal Mint Co.**£33.77**4.5★**▲ 32%**](https://www.amazon.co.uk/dp/B0BHJCQJTT) [**VOOM Pocket Rocket Caffeine Kick Bars - 47g Berry Energy Bar for Cycling & Running Help Reduce Fatigue - Aid Focus - 175mg Caffeine 100mg Taurine 45g Carbs - Natural Ingredients - Gluten Free Vegan**VOOM Nutrition**£34.32**3.8★**▲ 31%**](https://www.amazon.co.uk/dp/B0DDQHQ8PN) [**VOOM Pocket Rocket Electro Energy Bar - 47g Lemon and Lime - Electrolyte Bar for Running Cycling Endurance Sports - Lightweight Snack - 120mg Electrolytes 45g Fast-acting Carbs - Gluten Free Vegan**VOOM Nutrition**£33.92**4.3★**— 6%**](https://www.amazon.co.uk/dp/B0DNKFJZ96)
**~~View all trending →~~**
## **What buyers say about kendal mint cakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Very tasty mint cake”*
**Baking**12%
*“Excellent quality mint cake”*
**Quality-Overall**11%
*“Excellent product”*
**Energy Level**9%
*“Great source of energy”*
**Flavor**7%
*“Good flavour & energy”*
**Value For Money**6%
*“theyre competitively priced”*
**Gifting Purpose**5%
*“Good gift”*
**Ease Of Use**4%
*“So much easier”*
**Advertised Vs Actual Product**3%
*“does exactly what it say it will”*
**Soft Feel**3%
*“Sweet, smooth and very moreish”*
### **What buyers complain about **
**Value For Money**37%
*“A bit expensive”*
**Taste-Overall**20%
*“I loooove kendal mint cake so i thought id try the raspberry omg its bloody awful”*
**Sweetness**7%
*“Not your everyday sweet”*
## **Common questions**
- **Is kendal mint cakes profitable to sell on Amazon United Kingdom?**
- The niche generates £194K/yr across 14 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the kendal mint cakes niche?**
- 4 brands and 20 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kendal mint cakes?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.0%.
- **When does demand for kendal mint cakes peak?**
- Demand peaks in Apr; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the kendal mint cakes niche?**
- Listings span £2.69–£34.32; the average listing price is £12.82 (sweet spot $15–$100). The average incumbent carries 639 reviews — the moat a new listing must climb.
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