---
title: "Kashmiri Chilli Powder — £132K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/kashmiri-chilli-powder"
last_updated: "2026-07-31T21:54:01.771Z"
locale: en
meta:
description: "Niche score 38/100 · £132K/yr market · 111K searches/yr · £6.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £132K/yr market · 111K searches/yr · £6.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kashmiri Chilli Powder — £132K/yr Amazon UK Niche (2026) - Flapen"
---
# **kashmiri chilli powder**
**Skip it**
Prices mostly outside the sweet spot ($2.90–$11.74) — this niche doesn't clear our bar today.
Market size 30Growth 13Conversion 99Competition 17Returns 100Price range 0Avg price 18Brand share 26Review moat 57Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,224.27**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£132K**
£132K/yr · 111K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.51**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.90–£11.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kashmiri chilli powder is a £132K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kashmiri chilli powder market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£130K–£163K**
- units × avg price
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**34**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**6%**
- Old India37% - TRS25% - The Worldwide Mint14% - Mother's SpiceX7% - Natco6% - BanyanTree Foods5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/kashmiri-chilli-powder/trend)
## **Top kashmiri chilli powder search terms**
- **kashmiri chilli powder**82K/yr-18.6%17.2% conv. - **kashmiri red chilli powder**20K/yr-45.1%16.1% conv. - **kashmiri chilli**4K/yr-24.4%5.4% conv. - **kashmiri**2K/yr-15.8%5.1% conv. - **kashmiri chili powder**3K/yr-55.1%15.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/kashmiri-chilli-powder/search-terms)
## **Top kashmiri chilli powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£26K30%£40K40%£53K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old India Kashmiri Chilli Powder 100gm**Old India**£2.90**4.6★677 rev](https://www.amazon.co.uk/dp/B083P45KPV) [2**Kashmiri Chilli Powder - 100g Bag - TRS Brand**TRS**£3.92**4.7★135 rev](https://www.amazon.co.uk/dp/B07VG4FXY4) [3**Kashmiri Chilli Powder (100g/3.52oz) | Red Chilli Powder |Vegan and Gluten Free | 100% Natural | Authentic | No Additives | kashmiri Red Chili Powder for Cooking in Resealable Zip Lock Pouch**The Worldwide Mint**£4.32**4.6★366 rev](https://www.amazon.co.uk/dp/B09YQ83WVH) [4**Mothers SpiceX Kashmiri Red Chilli Powder | Mild Heat & Vibrant Color | 100% Pure & Natural | No Additives | Available in 50g 100g 200g 425g (50g)**Mother's SpiceX**£5.96**4.5★103 rev](https://www.amazon.co.uk/dp/B0DXD7L2QQ) [5**Natco Chilli Powder Kashmiri 400g**Natco**£5.37**4.7★252 rev](https://www.amazon.co.uk/dp/B012S2DNY2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kashmiri Chilli Powder - 100g Bag - TRS Brand**TRS**£3.92**135 rev1y ago](https://www.amazon.co.uk/dp/B07VG4FXY4) [**Mothers SpiceX Kashmiri Red Chilli Powder | Mild Heat & Vibrant Color | 100% Pure & Natural | No Additives | Available in 50g 100g 200g 425g (50g)**Mother's SpiceX**£5.96**103 rev1y ago](https://www.amazon.co.uk/dp/B0DXD7L2QQ) [**Angus & Oink | Superior Single Species Kashmiri Chilli Powder | For Authentic Rogan Josh & Tikka Masala | Vibrant Red Color Mild Heat | Perfect for Curries & Tomato-Based Dishes | 1 x 160G**Angus & Oink**£8.88**185 rev2y ago](https://www.amazon.co.uk/dp/B0CHMQ8PDR) [**Kashmiri Chilli Powder I Red Chilli Powder I Premium Quality I 400G | Kashmiri Red Chili Powder for Cooking in Resealable Zip Lock Pouch**The Worldwide Mint**£8.08**56 rev2y ago](https://www.amazon.co.uk/dp/B0BBW24DVJ) [**Kashmiri Chilli Powder (100g/3.52oz) | Red Chilli Powder |Vegan and Gluten Free | 100% Natural | Authentic | No Additives | kashmiri Red Chili Powder for Cooking in Resealable Zip Lock Pouch**The Worldwide Mint**£4.32**366 rev4y ago](https://www.amazon.co.uk/dp/B09YQ83WVH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kashmiri Chilli Powder (100g/3.52oz) | Red Chilli Powder |Vegan and Gluten Free | 100% Natural | Authentic | No Additives | kashmiri Red Chili Powder for Cooking in Resealable Zip Lock Pouch**The Worldwide Mint**£4.32**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B09YQ83WVH) [**TRS Kashimiri Chilli Powder 400g**TRS**£8.36**4.7★**▲ 51%**](https://www.amazon.co.uk/dp/B08W6DC1YK) [**Kashmiri Chilli Powder I Red Chilli Powder I Premium Quality I 400G | Kashmiri Red Chili Powder for Cooking in Resealable Zip Lock Pouch**The Worldwide Mint**£8.08**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B0BBW24DVJ) [**Everest Kashmirilal Chilli Powder 100g | Kashmiri Red Chilli Powder | Mild Indian Chili Spice for Curry Tandoori Marinade & Seasoning | Rich Colour Gentle Heat | Indias No.1 Spice Brand**Everest**£6.49**4.5★**▲ 12%**](https://www.amazon.co.uk/dp/B0152ROOE8) [**Kashmiri Chilli Powder - 100g Bag - TRS Brand**TRS**£3.92**4.7★**— 10%**](https://www.amazon.co.uk/dp/B07VG4FXY4)
**~~View all trending →~~**
## **What buyers say about kashmiri chilli powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Quality is fine”*
**Flavor**17%
*“with a very nice paprika like flavour”*
**Spiciness**15%
*“Always loved this chilli”*
**Value For Money**10%
*“Good value for money”*
**Color**5%
*“Nice colour, not actually cooked with it yet”*
**Taste-Overall**5%
*“apart from my curry tasted good :”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Size-Overall**4%
*“Good size”*
**Sweetness**3%
*“Smoky sweet & a good colour”*
**Locally Manufactured**1%
*“found the same pack in a local Asian store for £1.80 so will buy locally in future”*
### **What buyers complain about **
**Flavor**25%
*“almost no flavour at all”*
**Spiciness**25%
*“Not really hot”*
**Taste-Overall**8%
*“taste just not right for me”*
**Allergies**8%
*“ALLERGENS NOT DISCLOSED”*
**Ingredients-Overall**8%
*“Description/images state nothing about any gluten containing ingredients”*
**Recycle/Reuse**2%
*“The only thing Id improve is the bag isnt resealable”*
## **Common questions**
- **Is kashmiri chilli powder profitable to sell on Amazon United Kingdom?**
- The niche generates £132K/yr across 11 tracked products. 90-day search growth is -24.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the kashmiri chilli powder niche?**
- 8 brands and 34 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in kashmiri chilli powder?**
- Top complaints mined from reviews: Flavor, Spiciness, Taste-Overall. The return rate is 0.0%.
- **When does demand for kashmiri chilli powder peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the kashmiri chilli powder niche?**
- Listings span £2.90–£11.74; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 1,224 reviews — the moat a new listing must climb.
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