---
title: "Search terms — jumbo toilet roll - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jumbo-toilet-roll/search-terms"
last_updated: "2026-07-31T22:48:54.027Z"
locale: en
meta:
  description: "Niche score 54/100 · £133K/yr market · 40K searches/yr · £18.24 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £133K/yr market · 40K searches/yr · £18.24 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — jumbo toilet roll - Flapen"
---

# **jumbo toilet roll**

**Worth a look**

Shows searches that convert (18.1% search→purchase), but soft demand (-23.5% this quarter) keeps it on the watch list.

Market size 30Growth 13Conversion 99Competition 19Returns 99Price range 78Avg price 83Brand share 46Review moat 80Quality gap 84

**Conversion**

**Incredible****18.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£18.24**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****403.62**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£10.35–£32.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£133K**

£133K/yr · 40K searches

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-23.5%**

90-day search growth — must beat 0% to launch