---
title: "Jumbo Toilet Roll — £133K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jumbo-toilet-roll"
last_updated: "2026-07-31T20:20:32.173Z"
locale: en
meta:
description: "Niche score 54/100 · £133K/yr market · 40K searches/yr · £18.24 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £133K/yr market · 40K searches/yr · £18.24 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jumbo Toilet Roll — £133K/yr Amazon UK Niche (2026) - Flapen"
---
# **jumbo toilet roll**
**Worth a look**
Shows searches that convert (18.1% search→purchase), but soft demand (-23.5% this quarter) keeps it on the watch list.
Market size 30Growth 13Conversion 99Competition 19Returns 99Price range 78Avg price 83Brand share 46Review moat 80Quality gap 84
**Conversion**
**Incredible****18.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£18.24**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****403.62**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£10.35–£32.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£133K**
£133K/yr · 40K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, jumbo toilet roll is a £133K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jumbo toilet roll market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£146K–£182K**
- units × avg price
- **Conversion rate**
- **18.1%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **—flat
**Sellers**
**45**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**17%**
- AmazonCommercial40% - TOILET ROLLS16% - Wholesale Grocery Ltd9% - White Box6% - bar@drinkstuff6% - andarta5% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -23.5% search growth over the last 90 days.
1K600Spike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/jumbo-toilet-roll/trend)
## **Top jumbo toilet roll search terms**
- **mini jumbo toilet rolls**11K/yr+14.8%18.0% conv. - **jumbo toilet roll**13K/yr-41.0%11.1% conv. - **jumbo toilet rolls**6K/yr+4.0%9.5% conv. - **mini jumbo toilet rolls 12**4K/yr-17.0%20.4% conv. - **commercial toilet roll**3K/yr-8.0%14.6% conv. - **industrial toilet roll**4K/yr-69.5%8.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jumbo-toilet-roll/search-terms)
## **Top jumbo toilet roll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£20K30%£40K45%£60K60%£80K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AmazonCommercial Mini Jumbo Toilet Roll 2-ply Premium 12 Rolls (1 pack) 557 Sheets per Roll Sheet Size: 30.5 x 9 cm T2 Dispenser Compatible**AmazonCommercial**£19.62**4.4★1,590 rev](https://www.amazon.co.uk/dp/B07XL9YYMR) [2**Mini Jumbo Toilet Rolls 95mm x 150M Roll 2 Ply 60mm Core Pk12**TOILET ROLLS**£12.60**4.2★184 rev](https://www.amazon.co.uk/dp/B07HJ5YPBP) [3**Essential 2 Ply Mini Jumbo White Toilet Rolls 200m x Pack of 12**Wholesale Grocery Ltd**£14.50**3.8★251 rev](https://www.amazon.co.uk/dp/B00NFSHXJK) [4**WHITEBOX JWH330 Jumbo Toilet Roll 2-Ply 300 m (Pack of 6)**White Box**£13.61**4.4★32 rev](https://www.amazon.co.uk/dp/B00DQRQC10) [5**Mini Jumbo Toilet Rolls 2.25 Inch - Pack of 12 | 2ply Toilet Paper White Toilet Tissue Industrial Toilet Paper**bar@drinkstuff**£13.55**3.7★74 rev](https://www.amazon.co.uk/dp/B00570C4ZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mini Jumbo Toilet Rolls Pack of 12 2 Ply White Commercial Toilet Paper 150m Long Rolls 76mm Core Premium Toilet Tissue for Offices Schools Restaurants & Washrooms (76mm Core)**A406**£14.93**9 rev1y ago](https://www.amazon.co.uk/dp/B0DQLCJ2TX) [**We Can Source It Ltd - 2Ply Jumbo Toilet Rolls with Standard Core - 6 Pack 300m per Roll - High Capacity Recycled Materials Soft & Absorbent - Suitable for All Jumbo Dispensers**We Can Source It Ltd**£15.93**12 rev1y ago](https://www.amazon.co.uk/dp/B0DP652R6Z) [**Andarta - 2Ply Jumbo White Toilet Rolls with 76mm Core - Pack of 6 High Capacity Toilet Roll - 300m Per Roll - Made from Recycled Materials - Suitable for All Jumbo Dispensers - Bulk Toilet Roll**andarta**£32.76**29 rev3y ago](https://www.amazon.co.uk/dp/B0CB44LTPF) [**Andarta - 62mm Core 2Ply Mini Jumbo White Toilet Rolls - Pack of 12 High Capacity Toilet Roll - 150m Per Roll - Made from Recycled Materials - Suitable for All Jumbo Dispenser**andarta**£32.63**29 rev3y ago](https://www.amazon.co.uk/dp/B0BW4N3BRS) [**AmazonCommercial Mini Jumbo Toilet Roll 2-ply Premium 12 Rolls (1 pack) 557 Sheets per Roll Sheet Size: 30.5 x 9 cm T2 Dispenser Compatible**AmazonCommercial**£19.62**1,590 rev6y ago](https://www.amazon.co.uk/dp/B07XL9YYMR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**White Paper Rolls 6-2 Ply Embossed Paper Centre Feed Roll Towels White**IDEAL 365**£10.91**4.2★**▲ 254%**](https://www.amazon.co.uk/dp/B079WYLV3Y) [**Mini Jumbo Toilet Rolls Pack of 12 2 Ply White Commercial Toilet Paper 150m Long Rolls 76mm Core Premium Toilet Tissue for Offices Schools Restaurants & Washrooms (76mm Core)**A406**£14.93**4.0★**▲ 38%**](https://www.amazon.co.uk/dp/B0DQLCJ2TX) [**WHITEBOX JWH330 Jumbo Toilet Roll 2-Ply 300 m (Pack of 6)**White Box**£13.61**4.4★**▲ 38%**](https://www.amazon.co.uk/dp/B00DQRQC10) [**Tork Mini Jumbo Toilet Roll (Pack of 12 Rolls)**Tork**£26.45**4.4★**▲ 20%**](https://www.amazon.co.uk/dp/B01N6J77WG) [**Essential 2 Ply Mini Jumbo White Toilet Rolls 200m x Pack of 12**Wholesale Grocery Ltd**£14.50**3.8★**▲ 12%**](https://www.amazon.co.uk/dp/B00NFSHXJK)
**~~View all trending →~~**
## **What buyers say about jumbo toilet roll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**45%
*“Good amount of product”*
**Advertised Vs Actual Product**20%
*“Does the job”*
**Value For Money**20%
*“Great value for a decent product”*
**Size-Overall**10%
*“Perfect size”*
### **What buyers complain about **
**Quality-Overall**45%
*“Rubbish”*
**Size-Overall**20%
*“Not really fit for purpose”*
**Thickness**10%
*“thickness could be better”*
**Value For Money**10%
*“Not value for money”*
**Material Quality**5%
*“so you get hardly any tissue from it”*
**Advertised Vs Actual Product**5%
*“Never purchase this item due to deceiving photo of item”*
### **Top return reasons **
**Size-Overall**59%
**Quality-Overall**10%
**Dispensing Mechanism**8%
**Ease Of Cleaning**5%
**Smell**4%
**Advertised Vs Actual Product**4%
**Thin**2%
**Material Quality**2%
**Functionality-Overall**2%
**Thickness**1%
## **Common questions**
- **Is jumbo toilet roll profitable to sell on Amazon United Kingdom?**
- The niche generates £133K/yr across 13 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the jumbo toilet roll niche?**
- 12 brands and 45 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in jumbo toilet roll?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.1%.
- **When does demand for jumbo toilet roll peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the jumbo toilet roll niche?**
- Listings span £10.35–£32.76; the average listing price is £18.24 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.
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