---
title: "Jujube Dates — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jujube-dates"
last_updated: "2026-07-31T21:05:13.504Z"
locale: en
meta:
description: "Niche score 38/100 · £33K/yr market · 67K searches/yr · £9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £33K/yr market · 67K searches/yr · £9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jujube Dates — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **jujube dates**
**Skip it**
Soft demand (-65.8% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 62Competition 19Returns 100Price range 19Avg price 25Brand share 42Review moat 93Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****142.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.00**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.42–£18.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£33K**
£33K/yr · 67K searches
**Growth**
**Bad****-65.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, jujube dates is a £33K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jujube dates market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£27K–£36K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#808**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **50%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**16%**
- WaNaHong32% - SntCrave19% - Generic16% - Choillse é·æ€8% - TeeLux5% - East Asia Brand5% - Open — no brand owns it (5 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — -65.8% search growth over the last 90 days.
3K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/jujube-dates/trend)
## **Top jujube dates search terms**
- **jujube dates**23K/yr-69.2%4.9% conv. - **jujube**16K/yr-62.8%3.0% conv. - **red dates**12K/yr-59.7%4.7% conv. - **jujube fruit**10K/yr-59.9%2.0% conv. - **red dates chinese jujube**7K/yr-76.6%4.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jujube-dates/search-terms)
## **Top jujube dates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dried Chinese Big Jujube Red Dates 908G**WaNaHong**£13.23**4.4★202 rev](https://www.amazon.co.uk/dp/B08XQV6WST) [2**SntCrave Premium Jujube Date 240G | Whole Pitted Dates | 100% Natural Dried Jujube Chinese Red Dates | Berries for Tea Soups Desserts in Resealable bag**SntCrave**£9.84**3.7★16 rev](https://www.amazon.co.uk/dp/B0GTPT5Q9C) [3**Premium Dried Jujube Red Dates Fruit 1 KG- Great Snack for a Quick and Healthy Boost No Added Sugar Natural Vegan & Plump Red Dates Good Quality - Pack of 1 KG**Generic**£14.80**4.4★23 rev](https://www.amazon.co.uk/dp/B0DZXMPHM7) [4**Changsi Sweet Jujube Chinese Red Dates 235g - Whole Sweet Snack Fruit**Choillse é·æ€**£4.59**4.4★17 rev](https://www.amazon.co.uk/dp/B0735B31VJ) [5**HEZUO Dried Red Jujube Date Slices Tea Vegan Pure Natural Edible Red Dates from China Healthy Fruit Tea 125g No Additives**TeeLux**£8.57**4.2★22 rev](https://www.amazon.co.uk/dp/B0FN7KHRM3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kangina Dried Jujube Fruit 100% Natural Whole Sun-Dried Afghanistan-Grown Vegan and Gluten-Free Snack (100 g)**Generic**£4.29**3 rev2mo ago](https://www.amazon.co.uk/dp/B0H1JTZ5X1) [**SntCrave Premium Jujube Date 240G | Whole Pitted Dates | 100% Natural Dried Jujube Chinese Red Dates | Berries for Tea Soups Desserts in Resealable bag**SntCrave**£9.84**16 rev4mo ago](https://www.amazon.co.uk/dp/B0GTPT5Q9C) [**HEZUO Dried Red Jujube Date Slices Tea Vegan Pure Natural Edible Red Dates from China Healthy Fruit Tea 125g No Additives**TeeLux**£8.57**22 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7KHRM3) [**Premium Dried Jujube Red Dates Fruit 1 KG- Great Snack for a Quick and Healthy Boost No Added Sugar Natural Vegan & Plump Red Dates Good Quality - Pack of 1 KG**Generic**£14.80**23 rev1y ago](https://www.amazon.co.uk/dp/B0DZXMPHM7) [**Jujube dates fruit 180g - Chinese Dried Red Date Berries for Tea Soups Desserts in Resealable bag (180g)**KoalaKoi**£7.48**14 rev1y ago](https://www.amazon.co.uk/dp/B0F7FVG9RG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kangina Dried Jujube Fruit 100% Natural Whole Sun-Dried Afghanistan-Grown Vegan and Gluten-Free Snack (100 g)**Generic**£4.29**5.0★**▲ 629%**](https://www.amazon.co.uk/dp/B0H1JTZ5X1) [**SntCrave Premium Jujube Date 240G | Whole Pitted Dates | 100% Natural Dried Jujube Chinese Red Dates | Berries for Tea Soups Desserts in Resealable bag**SntCrave**£9.84**3.7★**▲ 562%**](https://www.amazon.co.uk/dp/B0GTPT5Q9C) [**HEZUO Dried Red Jujube Date Slices Tea Vegan Pure Natural Edible Red Dates from China Healthy Fruit Tea 125g No Additives**TeeLux**£8.57**4.2★**▲ 138%**](https://www.amazon.co.uk/dp/B0FN7KHRM3) [**Premium Dried Jujube Red Dates Fruit 1 KG- Great Snack for a Quick and Healthy Boost No Added Sugar Natural Vegan & Plump Red Dates Good Quality - Pack of 1 KG**Generic**£14.80**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B0DZXMPHM7) [**Dried Chinese Big Jujube Red Dates 908G**WaNaHong**£13.23**4.4★**▼ 18%**](https://www.amazon.co.uk/dp/B08XQV6WST)
**~~View all trending →~~**
## **What buyers say about jujube dates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**21%
*“Delicious and healthy”*
**Quality-Overall**20%
*“with a consistent quality”*
**Freshness**10%
*“fresh tasty”*
**Sweetness**8%
*“naturally sweet flavour”*
**Value For Money**5%
*“Excellent value”*
**Advertised Vs Actual Product**5%
*“As described”*
**Baking**3%
*“A lovely treat”*
**Flavor**3%
*“Nice flavour”*
**Moist/Dry**2%
*“dates are moist”*
**Health Benefits-Overall**2%
*“Delicious and healthy”*
### **What buyers complain about **
**Taste-Overall**15%
*“they taste cheap”*
**Moist/Dry**13%
*“most of the dates are quite dry”*
**Sweetness**10%
*“not v sweet”*
**Hard Feel**7%
*“rock hard”*
**Size-Overall**7%
*“big”*
**Quality-Overall**7%
*“Poor quality”*
**Value For Money**6%
*“Not cheap,”*
**Crispiness**3%
*“They were crunchy”*
**Texture/Consistency-Overall**3%
*“Eating them straight out the bag the outside is slightly flaky with a kind of dryish fluffy inner”*
**Artificial Sweeteners**1%
*“nowhere close to super sweet”*
## **Common questions**
- **Is jujube dates profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -65.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the jujube dates niche?**
- 11 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in jujube dates?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Sweetness. The return rate is 0.0%.
- **What does it cost to enter the jujube dates niche?**
- Listings span £1.42–£18.09; the average listing price is £9.00 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.
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