---
title: "Trend — jollof rice - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jollof-rice/trend"
last_updated: "2026-07-31T23:46:39.752Z"
locale: en
meta:
  description: "Niche score 40/100 · £53K/yr market · 62K searches/yr · £10.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £53K/yr market · 62K searches/yr · £10.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — jollof rice - Flapen"
---

# **jollof rice**

**Skip it**

A small market ($53K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 20Conversion 79Competition 20Returns 100Price range 46Avg price 39Brand share 19Review moat 93Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****139.13**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£2.48–£25.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.63**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£53K**

£53K/yr · 62K searches