---
title: "John Smiths Extra Smooth — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/john-smiths-extra-smooth"
last_updated: "2026-07-31T21:04:54.584Z"
locale: en
meta:
description: "Niche score 43/100 · £81K/yr market · 55K searches/yr · £10.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £81K/yr market · 55K searches/yr · £10.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "John Smiths Extra Smooth — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **john smiths extra smooth**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 55Conversion 96Competition 0Returns 99Price range 17Avg price 40Brand share 0Review moat 97Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+27.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.83**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£81K**
£81K/yr · 55K searches
**Price range**
**Bad****£5.13–£17.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, john smiths extra smooth is a £81K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **john smiths extra smooth market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£65K–£87K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#671**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- John Smith's96% - Boddingtons4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +27.3% search growth over the last 90 days.
4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/john-smiths-extra-smooth/trend)
## **Top john smiths extra smooth search terms**
- **john smiths**27K/yr+51.0%10.2% conv. - **john smiths extra smooth**25K/yr+7.1%10.4% conv. - **john smiths beer**3K/yr+23.6%8.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/john-smiths-extra-smooth/search-terms)
## **Top john smiths extra smooth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£12K30%£24K45%£36K60%£48K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Smiths Extra Smooth 3.6% 10 x 440ml**John Smith's**£8.16**4.5★64 rev](https://www.amazon.co.uk/dp/B09V6G31PW) [2**John Smiths Extra Smooth 18 x 440ml Can**John Smith's**£17.09**4.8★50 rev](https://www.amazon.co.uk/dp/B0CW9J8J4S) [3**John Smiths Extra Smooth Ale Cans 4x440ml**John Smith's**£5.13**4.3★13 rev](https://www.amazon.co.uk/dp/B0D1GD379Z) [4**Boddingtons Draught Bitter Beer 24 x 440ml cans**Boddingtons**£12.93**4.4★141 rev](https://www.amazon.co.uk/dp/B0CGHXR34L)
### **Newest**
by launch date
[**John Smiths Extra Smooth Ale Cans 4x440ml**John Smith's**£5.13**13 rev2y ago](https://www.amazon.co.uk/dp/B0D1GD379Z) [**John Smiths Extra Smooth 18 x 440ml Can**John Smith's**£17.09**50 rev2y ago](https://www.amazon.co.uk/dp/B0CW9J8J4S) [**Boddingtons Draught Bitter Beer 24 x 440ml cans**Boddingtons**£12.93**141 rev2y ago](https://www.amazon.co.uk/dp/B0CGHXR34L) [**John Smiths Extra Smooth 3.6% 10 x 440ml**John Smith's**£8.16**64 rev4y ago](https://www.amazon.co.uk/dp/B09V6G31PW)
### **Trending**
90-day click momentum
[**John Smiths Extra Smooth 3.6% 10 x 440ml**John Smith's**£8.16**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B09V6G31PW) [**John Smiths Extra Smooth Ale Cans 4x440ml**John Smith's**£5.13**4.3★**— 9%**](https://www.amazon.co.uk/dp/B0D1GD379Z) [**John Smiths Extra Smooth 18 x 440ml Can**John Smith's**£17.09**4.8★**▼ 13%**](https://www.amazon.co.uk/dp/B0CW9J8J4S) [**Boddingtons Draught Bitter Beer 24 x 440ml cans**Boddingtons**£12.93**4.4★**▼ 40%**](https://www.amazon.co.uk/dp/B0CGHXR34L)
## **What buyers say about john smiths extra smooth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“it tastes really good”*
**Value For Money**33%
*“Value for money”*
**Alcohol Flavor**17%
*“Nice refreshing beer”*
**Freshness**17%
*“Nice refreshing beer”*
### **What buyers complain about **
**Quality-Overall**50%
*“Poor product”*
**Value For Money**50%
*“Now double the price I'm buying elsewhere for the same original price”*
## **Common questions**
- **Is john smiths extra smooth profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 4 tracked products. 90-day search growth is +27.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the john smiths extra smooth niche?**
- 2 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in john smiths extra smooth?**
- Top complaints mined from reviews: Quality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for john smiths extra smooth peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the john smiths extra smooth niche?**
- Listings span £5.13–£17.09; the average listing price is £10.83 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.
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