---
title: "Jelly — £179K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jelly"
last_updated: "2026-07-31T21:05:12.954Z"
locale: en
meta:
description: "Niche score 52/100 · £179K/yr market · 361K searches/yr. Pricing outside the sweet spot ($4.00 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £179K/yr market · 361K searches/yr. Pricing outside the sweet spot ($4.00 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jelly — £179K/yr Amazon UK Niche (2026) - Flapen"
---
# **jelly**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($4.00 avg) keeps it on the watch list.
Market size 36Growth 26Conversion 95Competition 79Returns 100Price range 12Avg price 11Brand share 19Review moat 80Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****393.02**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£179K**
£179K/yr · 361K searches
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.62–£16.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£4.00**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jelly is a £179K/yr Amazon United Kingdom market (361K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jelly market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£200K–£240K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#1,776**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **24%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 75%
**Open market**
**5%**
- Hartleys67% - Hartley's10% - Dole8% - Wibble5% - Ehrmann4% - Generic3% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
10K6KHoliday '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/jelly/trend)
## **Top jelly search terms**
- **jelly**248K/yr-0.5%11.1% conv. - **jelly pots**38K/yr-7.5%7.6% conv. - **hartleys jelly**29K/yr+11.7%7.1% conv. - **jelly cubes**11K/yr+7.8%4.3% conv. - **strawberry jelly**9K/yr+14.1%5.4% conv. - **10 cal jelly**5K/yr+54.9%10.3% conv. - **hartleys 10 cal jelly pots**4K/yr+41.8%5.0% conv. - **hartleys**4K/yr+7.3%8.8% conv. - **jelly hartleys**4K/yr-2.6%3.2% conv. - **jelly pot**3K/yr-5.2%8.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jelly/search-terms)
## **Top jelly products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£11K9%£16K12%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hartleys Orange Flavour Jelly 135g Pack of 1**Hartleys**£1.04**4.7★285 rev](https://www.amazon.co.uk/dp/B016IPAS0W) [2**Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)**Hartleys**£0.62**4.5★841 rev](https://www.amazon.co.uk/dp/B00LU5M0B6) [3**Hartleys Stawberry Jelly 6 x 125g**Hartleys**£2.59**4.5★126 rev](https://www.amazon.co.uk/dp/B0DGQJMSS2) [4**Hartleys Mango and Passion Fruit Flavour Jelly 175g**Hartleys**£0.70**4.1★501 rev](https://www.amazon.co.uk/dp/B00BKMV9AC) [5**Hartleys Strawberry Flavour Tablet Jelly 135 g**Hartleys**£1.21**4.6★486 rev](https://www.amazon.co.uk/dp/B00XBXADBO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Strawberry Jellys Crystal 23g Each (3 Pack)**Generic**£11.31**28 rev7mo ago](https://www.amazon.co.uk/dp/B0FH9PJ38W) [**Hartleys Stawberry Jelly 6 x 125g**Hartleys**£2.59**126 rev1y ago](https://www.amazon.co.uk/dp/B0DGQJMSS2) [**Hartleys No Added Sugar Strawberry Multipack Jelly 4X 115g**Hartleys**£2.16**62 rev1y ago](https://www.amazon.co.uk/dp/B0DJ37HMKL) [**Hartleys Rasperry Jelly 4 x 125g**Hartleys**£2.04**16 rev1y ago](https://www.amazon.co.uk/dp/B0DJ36XZRQ) [**Hartleys Orange Jelly 4 X 125g**Hartleys**£2.04**38 rev1y ago](https://www.amazon.co.uk/dp/B0DJ34ZWQS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hartleys Mango and Passion Fruit Flavour Jelly 175g**Hartleys**£0.70**4.1★**▲ 103%**](https://www.amazon.co.uk/dp/B00BKMV9AC) [**Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)**Hartleys**£0.62**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B00LU5M0B6) [**Hartleys No Added Sugar Strawberry Multipack Jelly 4X 115g**Hartleys**£2.16**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B0DJ37HMKL) [**Hartleys Rasperry Jelly 4 x 125g**Hartleys**£2.04**4.0★**▲ 23%**](https://www.amazon.co.uk/dp/B0DJ36XZRQ) [**Hartleys Orange Jelly 4 X 125g**Hartleys**£2.04**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B0DJ34ZWQS)
**~~View all trending →~~**
## **What buyers say about jelly**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Delicious jelly”*
**Flavor**10%
*“Nice flavour”*
**Value For Money**7%
*“Good value for money”*
**Ease Of Use**5%
*“So handy and good price too”*
**Quality-Overall**4%
*“exellent snack long date good quality”*
**Health Benefits-Overall**4%
*“Good little treats when you're on a diet, tasty and very easy to make”*
**Nutritional Content**4%
*“Great snack”*
**Freshness**3%
*“Refreshing”*
**Vegan/Organic**3%
*“Best vegan jelly around”*
**Advertised Vs Actual Product**2%
*“as described”*
### **What buyers complain about **
**Taste-Overall**19%
*“Tastes like chemicals”*
**Size-Overall**13%
*“they are bigger in size these are truly awful wouldn't recommend to any one they I would have returned them”*
**Value For Money**7%
*“Waste of money”*
**Strength**6%
*“Flimsy”*
**Dilute/Watery**6%
*“Little watery”*
**Quality-Overall**5%
*“Rubbish/poor quality”*
**Texture/Consistency-Overall**3%
*“The texture and the flavour of this jelly are neither here nor there”*
**Flavor**3%
*“orange jelly has hardly any orange flavour”*
**Artificial Sweeteners**3%
*“A completely average sugar tube”*
**Ingredients-Overall**3%
*“Dole are mean on ingredients”*
### **Top return reasons **
**Size-Overall**70%
**Quality-Overall**6%
**Strength**5%
**Leak-Proof**4%
**Certifications**4%
**Compatibility-Overall**2%
**Thin**2%
**Thickness**2%
**Value For Money**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is jelly profitable to sell on Amazon United Kingdom?**
- The niche generates £179K/yr across 45 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the jelly niche?**
- 11 brands and 73 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in jelly?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for jelly peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the jelly niche?**
- Listings span £0.62–£16.93; the average listing price is £4.00 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.
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