---
title: "Jelly Bean Game — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jelly-bean-game"
last_updated: "2026-07-31T21:48:58.622Z"
locale: en
meta:
description: "Niche score 33/100 · £88K/yr market · 169K searches/yr · £7.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £88K/yr market · 169K searches/yr · £7.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jelly Bean Game — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **jelly bean game**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 13Conversion 75Competition 8Returns 99Price range 0Avg price 20Brand share 0Review moat 48Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,705.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£88K**
£88K/yr · 169K searches
**Avg price**
**Bad****£7.37**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.96–£10.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jelly bean game is a £88K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jelly bean game market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£92K–£111K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**58**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Jelly Belly81% - ZED Candy12% - Divas World4% - UrbanGrind3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/jelly-bean-game/trend)
## **Top jelly bean game search terms**
- **bean boozled**72K/yr-22.0%6.5% conv. - **bean boozled jelly beans**20K/yr-20.4%6.5% conv. - **jelly bean game**26K/yr-29.5%9.2% conv. - **beanboozled jelly bean game**13K/yr-3.8%11.2% conv. - **beanboozled**9K/yr-34.0%7.0% conv. - **bean boozled jelly beans game**11K/yr-46.6%7.7% conv. - **jelly beans game**5K/yr-15.0%7.0% conv. - **jelly bean challenge**5K/yr+4.4%2.9% conv. - **jellybean game**4K/yr-1.8%10.0% conv. - **jelly bean roulette**4K/yr-34.7%9.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jelly-bean-game/search-terms)
## **Top jelly bean game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£13K30%£26K45%£39K60%£53K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jelly Belly Bean Boozled (100g) - Candy Fun with Wheel of Fortune - Jelly Beans Gross & Delicious 7th Generation - Extreme Game for Brave - 20 Classic & Crazy Varieties for Party Hen Party & Game**Jelly Belly**£7.80**4.2★815 rev](https://www.amazon.co.uk/dp/B0DX71QX6P) [2**Jelly Belly 1.6oz BeanBoozled Jelly Bean Flip Top Box (1 unit)**Jelly Belly**£3.96**4.4★106 rev](https://www.amazon.co.uk/dp/B004GH060C) [3**ZED Candy Double Dares Jelly Bean Game Extreme Edition 120 g (Pack of 1)**ZED Candy**£5.30**4.5★632 rev](https://www.amazon.co.uk/dp/B09CX84C8B) [4**Jelly Belly Bean Boozled Spinner Gift Box 99 g**Jelly Belly**£7.92**4.4★11,899 rev](https://www.amazon.co.uk/dp/B003M6IAJW) [5**Jelly Bean Game Box with 6 Flavour Mixes Gluten-Free Vegetarian Dairy-Free & Halal with Spin & Play (Single Jelly)**Divas World**£7.92**4.8★30 rev](https://www.amazon.co.uk/dp/B0DDCVGQ87)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jelly Belly Bean Boozled (100g) - Candy Fun with Wheel of Fortune - Jelly Beans Gross & Delicious 7th Generation - Extreme Game for Brave - 20 Classic & Crazy Varieties for Party Hen Party & Game**Jelly Belly**£7.80**815 rev1y ago](https://www.amazon.co.uk/dp/B0DX71QX6P) [**URBANGRIND Who Dares? Yummy or Yucky Jelly Bean Game with Spin Wheel - 120g**UrbanGrind**£9.90**59 rev1y ago](https://www.amazon.co.uk/dp/B0DJS2GGWL) [**Zed Candy Double Dares Hot or Not Jelly Bean Spinner Game Strawberry or Chilli Flavours**ZED Candy**£5.55**30 rev1y ago](https://www.amazon.co.uk/dp/B0DJH7BPZN) [**Jelly Bean Game Box with 6 Flavour Mixes Gluten-Free Vegetarian Dairy-Free & Halal with Spin & Play (Single Jelly)**Divas World**£7.92**30 rev1y ago](https://www.amazon.co.uk/dp/B0DDCVGQ87) [**ZED Candy Double Dares Jelly Bean Game Extreme Edition 120 g (Pack of 1)**ZED Candy**£5.30**632 rev4y ago](https://www.amazon.co.uk/dp/B09CX84C8B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jelly Belly Bean Boozled (100g) - Candy Fun with Wheel of Fortune - Jelly Beans Gross & Delicious 7th Generation - Extreme Game for Brave - 20 Classic & Crazy Varieties for Party Hen Party & Game**Jelly Belly**£7.80**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B0DX71QX6P) [**Zed Candy Double Dares Hot or Not Jelly Bean Spinner Game Strawberry or Chilli Flavours**ZED Candy**£5.55**4.5★**▲ 19%**](https://www.amazon.co.uk/dp/B0DJH7BPZN) [**Jelly Bean Game Box with 6 Flavour Mixes Gluten-Free Vegetarian Dairy-Free & Halal with Spin & Play (Single Jelly)**Divas World**£7.92**4.8★**▲ 12%**](https://www.amazon.co.uk/dp/B0DDCVGQ87) [**Jelly Belly 1.6oz BeanBoozled Jelly Bean Flip Top Box (1 unit)**Jelly Belly**£3.96**4.4★**— 5%**](https://www.amazon.co.uk/dp/B004GH060C) [**ZED Candy Double Dares Jelly Bean Game Extreme Edition 120 g (Pack of 1)**ZED Candy**£5.30**4.5★**▼ 22%**](https://www.amazon.co.uk/dp/B09CX84C8B)
**~~View all trending →~~**
## **What buyers say about jelly bean game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**19%
*“Perfect for Parties: The spinner game makes it so much fun”*
**Value For Money**18%
*“Good value for price”*
**Taste-Overall**17%
*“Great fun had a laugh and tastes great”*
**Gifting Purpose**11%
*“Great fun for a present”*
**Advertised Vs Actual Product**11%
*“just as described”*
**Quality-Overall**7%
*“Best quality”*
**Flavor**6%
*“The flavours are very interesting and fun”*
**Sweetness**3%
*“The beans are good quality sweets”*
**Strength**3%
*“they are really strong”*
### **What buyers complain about **
**Flavor**42%
*“Bad flavours”*
**Taste-Overall**21%
*“to be fair these flavours was not sounding very appetising”*
**Value For Money**15%
*“bit expensive for what it is”*
**Spiciness**4%
*“I was praying with every fibre of my being that I didn't get the curry or chilli flavour as I'm not very good when it comes to spicy food”*
**Indigestion**3%
*“make you want to be sick”*
**Advertised Vs Actual Product**3%
*“Nothing like the description”*
**Size-Overall**3%
*“this item is tiny”*
**Smell**2%
*“I don't think I would of agreed if my smell”*
### **Top return reasons **
**Ease Of Use**100%
## **Common questions**
- **Is jelly bean game profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 8 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Skip it (33/100).
- **How competitive is the jelly bean game niche?**
- 4 brands and 58 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jelly bean game?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for jelly bean game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the jelly bean game niche?**
- Listings span £3.96–£10.64; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 1,706 reviews — the moat a new listing must climb.
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