---
title: "Jelly Babies — £448K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jelly-babies"
last_updated: "2026-07-31T20:18:20.016Z"
locale: en
meta:
description: "Niche score 48/100 · £448K/yr market · 364K searches/yr · £6.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £448K/yr market · 364K searches/yr · £6.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jelly Babies — £448K/yr Amazon UK Niche (2026) - Flapen"
---
# **jelly babies**
**Skip it**
Prices mostly outside the sweet spot ($0.99–$16.55) — this niche doesn't clear our bar today.
Market size 58Growth 50Conversion 99Competition 19Returns 100Price range 10Avg price 19Brand share 21Review moat 67Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****820.42**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£448K**
£448K/yr · 364K searches
**Growth**
**Good****+20.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.92**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.99–£16.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jelly babies is a £448K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jelly babies market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£415K–£554K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**5%**
- Maynards Bassetts43% - Sweet Treat Gifting Co.26% - Berrymans10% - Barratt8% - by Amazon5% - Emerald Meadow3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/jelly-babies/trend)
## **Top jelly babies search terms**
- **jelly babies**319K/yr+21.0%12.8% conv. - **jelly babies bassetts**24K/yr+21.9%15.8% conv. - **maynards jelly babies**9K/yr+18.2%11.7% conv. - **bassetts jelly babies**4K/yr+9.4%11.1% conv. - **jelly babies maynards**4K/yr+13.0%11.5% conv. - **jelly baby**4K/yr-10.0%6.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jelly-babies/search-terms)
## **Top jelly babies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£45K20%£90K30%£134K40%£179K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maynards Bassetts Jelly Babies Sweets Soft Fruity Jelly Candies Sharing or Gifting Carton 350 g (Pack of 1)**Maynards Bassetts**£2.33**4.7★769 rev](https://www.amazon.co.uk/dp/B0C7D8Y521) [2**1kg Dusted Jelly Babies Sweets Assorted Pick n Mix**Sweet Treat Gifting Co.**£9.23**4.6★73 rev](https://www.amazon.co.uk/dp/B0DYHZ2TG6) [3**Maynards Bassetts Jelly Babies Sweets Soft Fruity Jelly Candies Sharing or Gifting 350g (Pack of 1)**Maynards Bassetts**£2.45**4.6★111 rev](https://www.amazon.co.uk/dp/B0BQN77FNK) [4**Barratt Jelly Babies 3 Kg**Barratt**£12.74**4.7★3,605 rev](https://www.amazon.co.uk/dp/B006DYSLN0) [5**Jelly Babies Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£10.42**4.6★1,165 rev](https://www.amazon.co.uk/dp/B0BWSBSYPP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maynards Bassetts Jelly Babies Fruity & Chewy Sweets 130 g (Pack of 1)**Maynards Bassetts**£1.08**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GMY99HM5) [**1kg Dusted Jelly Babies Sweets Assorted Pick n Mix**Sweet Treat Gifting Co.**£9.23**73 rev1y ago](https://www.amazon.co.uk/dp/B0DYHZ2TG6) [**by Amazon Jelly Babies 250g**by Amazon**£0.99**668 rev1y ago](https://www.amazon.co.uk/dp/B0CWNWQ51Y) [**Maynards Bassetts Jelly Babies 10 x 130g Bags**Emerald Meadow**£16.55**79 rev1y ago](https://www.amazon.co.uk/dp/B0DDM4GW83) [**Jelly Babies - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.**THE SWEET JAR CO.**£8.04**61 rev2y ago](https://www.amazon.co.uk/dp/B0CQ8QQ1MX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maynards Bassetts Jelly Babies Fruity & Chewy Sweets 130 g (Pack of 1)**Maynards Bassetts**£1.08**4.8★**▲ 158%**](https://www.amazon.co.uk/dp/B0GMY99HM5) [**1kg Dusted Jelly Babies Sweets Assorted Pick n Mix**Sweet Treat Gifting Co.**£9.23**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B0DYHZ2TG6) [**Maynards Bassetts Jelly Babies Sweets Soft Fruity Jelly Candies Sharing or Gifting 350g (Pack of 1)**Maynards Bassetts**£2.45**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B0BQN77FNK) [**Haribo Jelly Babies Double Trouble Sweets Bag 175g**HARIBO**£1.26**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B08CDPKYS6) [**Jelly Babies - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.**THE SWEET JAR CO.**£8.04**4.5★**▲ 52%**](https://www.amazon.co.uk/dp/B0CQ8QQ1MX)
**~~View all trending →~~**
## **What buyers say about jelly babies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Delicious treat”*
**Value For Money**18%
*“Good value”*
**Sweetness**14%
*“Sweet Mix”*
**Flavor**9%
*“Good variety of flavours”*
**Quality-Overall**8%
*“Value for Money Quality good Taste nice Giftability nice idea Good bag size recommendations for who loves a Jelly Babies”*
**Advertised Vs Actual Product**4%
*“Exactly as needed”*
**Gifting Purpose**2%
*“A gift, well received and enjoyed”*
**Texture/Consistency-Overall**1%
*“Has a nice texture”*
**Soft Feel**1%
*“they are soft”*
**Freshness**1%
*“Freshness”*
### **What buyers complain about **
**Taste-Overall**18%
*“not in a tasty way”*
**Value For Money**12%
*“Bit expensive”*
**Quality-Overall**12%
*“Really not very good”*
**Flavor**10%
*“We bought 8 bags for a kids party and found the red jelly babies are a different and horrible consistency and flavour to the rest”*
**Texture/Consistency-Overall**7%
*“They are a different texture”*
**Sweetness**6%
*“destroys the flavour of the actual sweet”*
**Size-Overall**5%
*“Smaller”*
**Advertised Vs Actual Product**5%
*“it wasnt down anywhere on the sellers page”*
**Color**4%
*“Hardly any black or red”*
**Chunk/Clump/Collection**3%
*“All stuck together,just big clumps”*
## **Common questions**
- **Is jelly babies profitable to sell on Amazon United Kingdom?**
- The niche generates £448K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the jelly babies niche?**
- 8 brands and 69 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in jelly babies?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for jelly babies peak?**
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the jelly babies niche?**
- Listings span £0.99–£16.55; the average listing price is £6.92 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.
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